This Combined Synopsis/Solicitation opportunity from Department Of Veterans Affairs was posted on May 15, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
R708--Digital and TV Advertising Questions and Answers 36C25026Q0487 Dayton VAMC
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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AI Contract Overview
This solicitation seeks a contractor to provide a comprehensive one-year, firm-fixed-price advertising campaign for the Dayton VA Medical Center, focusing on TV, radio, and digital platforms. The goal is to increase awareness and enrollment among Veterans aged 18-55, women Veterans, Veterans in rural areas, and those not currently enrolled at Dayton VAMC. The campaign is targeted at the Greater Dayton and 17 surrounding counties, utilizing geo-targeted digital advertising on platforms such as Facebook, X, and YouTube, along with traditional TV and radio channels to maximize reach within the designated demographics. The contractor is responsible for all necessary personnel, equipment, creative development, and campaign execution, including pre-approval of all ad content by Dayton VA, as well as real-time and monthly reporting to measure impressions, engagement, cost efficiency, and overall return on investment. The contract emphasizes strict quality control and assurance measures, with performance monitored against specific standards such as impression minimums, cost per thousand impressions capped at $7, and 100% ad delivery on approved platforms. A designated contract manager must oversee operations and handle communications with the Contracting Officer. The government will not provide property or equipment; the contractor must supply all required resources. The solicitation includes provisions for combating trafficking in persons and managing organizational conflicts of interest. Offers will be evaluated based on technical capability, price, and past performance, with a strong preference for technical and past performance factors combined. Reporting requirements include monthly campaign status updates and a final comprehensive ROI analysis. The campaign period is planned from June 1, 2026, to May 31, 2027, with no written solicitation issued beyond this synopsis and quotes requested electronically by a specified deadline.
General Info
Agency
NAICS
Place of Performance
Dayton Ohio VA Medical Center Area 4100 West Third Street, Dayton, OH, 45428, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
Question 1: Should we submit one total firm-fixed price only, or a detailed cost breakdown by media channel, production, creative, reporting, and management? Answer: Detailed breakdown would be best Question 2: Are TV, radio, streaming/OTT, desktop, mobile and social all mandatory channels, or may the media plan allocate budget based on projected performance? Answer: All requested Question 3: Can you provide more detail about your expectations of the real-time reporting requirement? Answer: As stated. Please review the solicitation Question 4: Does the CPM requirement apply exclusively to the digital campaign component, or To the total blended campaign across digital, TV, and radio? Answer: Removed CPM requirement Question 5: Is there a required minimum allocation or percentage distribution across these channels, or does the Govt allow flexibility in determining optimal media mix to meet requirements? Answer: Flexibility should be demonstrated in your bid. What you feel would best achieve our goals and why Question 6: Should our proposed media plan be optimized for reach & impressions, or should it be optimizing for enrollments? If the latter, what level of collaboration can we expect to set up the systems to deliver that attribution? Answer: Expectations are outlined in the solicitation Question 7: In PRS technical exhibit 1, 100% uptime, compliance, and platform functionality are listed as requirements. Since the contractor cannot affect whether Meta Ads, or Google has an outage, can you provide clarification surrounding this? Answer: The expectation is that there is virtually 100% uptime. Question 8: Landing pages are mentioned. What functionality do those landing pages need to have? Lead capture? Where should leads be directed if captured? Will we be able to use a sub-domain of the VA hospital main site? Answer: No Question 9 and Answer: Do we need to procure a dedicated domain? Answer: No Question 10: Are there any requirements or expectations regarding the number of creative assets to be used during the 12-month campaign or is it up to our discretion? Answer: No. All will be provided by VA national Question 11: Are the monthly and after-action reports meant to be hand-off deliverables, or will we be expected to present them on meetings? Answer: Hand off deliverables, but, if need be, have the ability to present for further questions if needed. Question 12: For TV and radio campaign performance, please clarify what documentation will be considered acceptable for proof of delivery, including station affidavits, platform reporting, invoices, or other documentation. Answer: General advertising reporting to clients should be sufficient i.e. Engagement metrics (clicks, likes, shares, comments), Conversion rates and funnel performance, Cost efficiency by channel and campaign, CPA comparisons, Trends over time and by region or audience segment ( Generally, most advertising firms are prepared to demonstrate such metrics) Question 13: Please clarify whether contractor responsibilities for the landing page include creative development only, hosting and maintenance, analytics integration, or integration with an existing Government hosted platform. Answer: None. We have asked for streaming/ advertising on general, well viewed platforms Facebook, YouTube, Amazon, Spotify, etc.