This Sources Sought opportunity from Department Of Defense was posted on July 11, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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RFI#1:Marketing Support Functions

Closed

AETCMA25RFI001Federal

Submission Closed07/18/2025, 04:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810

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4 days ago

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in 25 days

AI Contract Overview

The Air Education and Training Command (AETC) is seeking responses from qualified advertising agencies capable of providing comprehensive support for recruiting efforts across the Department of the Air Force. The scope of work includes developing and executing campaign strategies, creating creative content, planning and purchasing media, and utilizing data-driven and AI-powered personalization techniques to enhance outreach effectiveness. The contract emphasizes the importance of integrating these efforts with AETC systems while adhering to Department of Defense regulations and accessibility standards to ensure broad and compliant engagement. This sources-sought opportunity, identified as RFI#1, was posted on June 20, 2025, with a response deadline of July 11, 2025. It is managed by the Department of the Air Force, based at JBSA Randolph in Texas, under NAICS code 541810, which pertains to advertising agencies. Interested agencies can contact primary point of contact Joseph Sitterly or secondary contact Sasha Stewart for further information. The opportunity is publicly listed on SAM.gov for additional details.

General Info

AETC seeks advertising agencies for Air Force recruiting campaigns; compliance and ROM required.

Agency

Department Of Defense → FA3002 338 Ess Cc

NAICS

541810 - Advertising Agencies

Place of Performance

Set-Aside

NONE

Documents

No documents available

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AI Contract Breakdown

Uniform Contract Format

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Timeline

PhaseClosed

PostedJul 11

Sources Sought

Response DeadlineJul 18

Deadline has passed

Submission Closed

07/18/2025, 04:00:00 PM UTC

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Organization & Contact Information

AgencyDepartment Of Defense → FA3002 338 Ess Cc

Contacts2 people available

OfficeJBSA RANDOLPH, TX, 78150-4300, USA

Organization / AgencyDepartment Of Defense → FA3002 338 Ess Cc

Office AddressJBSA RANDOLPH, TX, 78150-4300, USA

Contacts

Joseph Sitterly

Sasha Stewart

Full Description

AETCMA25RFI001 Posting - 20 June 25 The Air Education and Training Command (AETC) is seeking information from qualified advertising agencies to provide full-service support for DAF recruiting efforts. This includes campaign strategy, creative development, media planning/buying, data-driven optimization, AI-driven personalization, and integration with AETC systems, ensuring compliance with DoD regulations and accessibility standards. Amendment 1 to RFI AETCMA25RFI001, concerning Marketing Support Functions for AETC Recruiting, provides answers to initial questions (see attached Responses to Questions Received - Round 1), extends the submission deadline to 10:00 AM CST, 18 July 2025, and includes key changes such as the addition of a Rough Order of Magnitude (ROM) RFI question and revised Point of Contact (POC) information directing all questions and responses to a single workflow; vendors can resubmit updated responses, and this notice is for informational purposes only and does not obligate the Government to award a contract.