RFP 2027-09-VPA Brand Strategy Assessment & Consulting Services

The Virginia Port Authority (VPA) is soliciting proposals for an indefinite delivery/indefinite quantity Master Services Agreement to obtain Brand Strategy Assessment and Consulting Services. The scope of work focuses on supporting business growth through stakeholder sentiment research, corporate values assessment and development, market positioning analysis, and strategic consulting for organizational alignment and commercial market strategy. The contract is governed by the VPA Procurement and Capital Outlay Manual and will be performed in Hampton Roads, Virginia. The initial term is one year with four optional one-year renewals. The selection process involves ranking offerors based on professional qualifications and proposed services, followed by negotiations with the top-ranked firm. Proposals must be submitted by November 12, 2026, and are limited to 20 pages, excluding required exhibits. Key requirements include the submission of a SWAM Business Subcontracting Plan and a Hazardous Substance Self-Disclosure. Awarded contractors must provide monthly invoicing, maintain commercially reasonable cyber liability insurance, and grant the VPA a royalty-free perpetual license for all deliverables. Evaluation focuses on the expertise of key personnel in areas such as data analysis, strategic planning, and organizational culture consulting.