RFP 25-16 Development of DMAPs 2026-2028

The Hawaii Tourism Authority's strategic plan for 2020-2025 emphasizes destination management as a core focus, aiming to attract and educate responsible visitors, address issues such as overcrowding and infrastructure strain, and collaborate with various agencies to preserve natural and cultural assets valued by both residents and tourists. To support this vision, HTA is seeking proposals from qualified firms to develop six Destination Management Action Plans (DMAPs) for Kaua‘i, O‘ahu, Maui, Moloka‘i, Lāna‘i, and Hawai‘i Island over a three-year period. These plans will outline strategic directions, assign responsibilities, and establish measurable outcomes, with particular attention to sites requiring enhanced management. The development process will be highly collaborative, involving government agencies, the visitor industry, local communities, and other stakeholders, with the overarching goal of fostering a sustainable, beneficial tourism industry that balances economic growth with social and environmental responsibility, ensuring an exceptional experience for visitors while minimizing negative impacts on local residents and resources. The contract, valued between $500,000 and $2,000,000, is managed by the Hawaii Department of Business, Economic Development & Tourism, with proposals due by May 21, 2025, and the project to be executed within the specified timeframe.