RFP 25-20 Development of DMAPs 2026-2028

The Hawaii Tourism Authority (HTA) has outlined a strategic plan for 2020-2025 emphasizing destination management, which involves attracting and educating responsible visitors, addressing issues such as overcrowding and infrastructure strain, and collaborating with responsible agencies to preserve natural and cultural assets valued by residents and visitors alike. To support this vision, HTA is seeking proposals from qualified firms to develop six Destination Management Action Plans (DMAPs) for the islands of Kaua‘i, O‘ahu, Maui, Moloka‘i, Lāna‘i, and Hawai‘i Island over a three-year period. These plans will define strategic directions, outline specific actions, assign responsibilities, and establish measurable outcomes, while also identifying sites requiring additional management efforts. The development process for each DMAP will be highly collaborative, involving government agencies, the visitor industry, local communities, and other stakeholders to ensure the plans promote a sustainable, economically beneficial, and socially responsible tourism industry. The goal is to balance economic growth with the preservation of natural and cultural resources, ultimately enhancing visitor experiences while minimizing negative impacts on local residents and infrastructure. The contract, valued between $500,000 and $2,000,000, is managed by the Hawaii Department of Business, Economic Development & Tourism, with proposals due by June 9, 2025, and a primary contact for inquiries being Tracey Fermahin.