RFP Enrollment and Marketing Support

The Massachusetts Connections Academy (MassCA) is seeking proposals for a three-year contract to provide comprehensive enrollment and marketing support services for its statewide, tuition-free, public K-12 virtual school. The selected provider will be responsible for developing and implementing a proactive marketing strategy and enrollment platform that aligns with the school's identity, educational mission, and strategic priorities. Key performance objectives include maintaining an authorized capacity of 3,000 students and sustaining an active waitlist of at least 500 prospective students throughout the term of the contract. The contract requires that all marketing and recruitment activities for the 2027-2028 school year commence by March 1, 2027. The vendor must partner with MassCA stakeholders for family outreach and operate in strict accordance with state and federal laws, as well as lawful admissions procedures. While the vendor provides support, MassCA retains final authority over admissions, eligibility determinations, lotteries, and all public communications. This solicitation, numbered BD-27-2222-TECCA-TECCA-134531, was posted on October 16, 2026, with a response deadline of November 13, 2026. The primary point of contact for this effort is Gale Clark, based in Foxborough, Massachusetts.