RFP P50731 Digital Out of Home In-Tunnel Advertising

The contract for MARTA's digital in-tunnel advertising system involves designing, building, financing, operating, and maintaining a turnkey media infrastructure capable of displaying full-motion videos, including advertising, "Voice of MARTA," and digital art content, within transit tunnels. The project emphasizes a comprehensive approach, with key milestones including a virtual pre-proposal conference scheduled for October 6, 2025, and a proposal submission deadline of November 3, 2025. The contract size ranges from five million to twenty million dollars, and the procurement process prioritizes a best value evaluation, considering technology, operational integration, company capabilities, experience, revenue proposals, and financial strength. The award may be made to one or multiple proponents, with proposals evaluated on qualitative and financial factors without explicit weighting. The solicitation incorporates extensive federal, state, and MARTA-specific compliance requirements, including nondiscrimination (49 CFR Part 21), DBE participation (49 CFR Part 26), equal employment opportunity (Executive Order 11246), and Georgia immigration laws (O.C.G.A. §13-10-91). Contractors must submit detailed affidavits, certifications, and compliance documentation, including information security standards, safety plans, and conflict of interest disclosures. The contract emphasizes safety, quality control, and environmental standards, requiring safety certifications, site-specific safety plans, and ongoing safety meetings. It mandates strict management of subcontractor agreements, prompt payments, and adherence to civil rights and nondiscrimination policies. The contract also specifies packaging, labeling, and marking standards for equipment and materials, with no explicit bar-coding or MIL-STD standards identified. Payment procedures involve wire transfers due by the 15th of each month, with interest on late payments, and a web-based system for tracking payments to subcontractors. Delivery performance is expected over a ten-year period, with options for extensions, and all work must be performed within MARTA’s transit tunnels, adhering to safety and operational protocols. The proposal process requires separate submission of technical and financial volumes, sealed and labeled appropriately, with detailed forms and certifications, all due by the specified deadline at MARTA’s designated office.