Social Media Influencer Marketing Services

Solicitation 2027000007 is a request for a qualified social media influencer marketing agency to provide strategic management, content creation, and campaign execution for the Metropolitan Transit Authority of Harris County (METRO) in Texas. This is a retainer, on-call professional services agreement with a one-year period of performance starting from the Notice to Proceed. The scope of work includes managing relationships with macro-influencers and mega-influencers, monitoring community engagement, and providing detailed analytics and ROI reporting. All content must adhere to METRO brand guidelines, ADA accessibility standards for captions and alt text, and Federal Trade Commission guidelines for partnership disclosures. The contract will be awarded on a best-value basis, with a maximum technical score of 100 points. Evaluation factors include pricing, technical capability, and potential additional points for exceeding small business participation goals. Proposers must submit a comprehensive work plan, key personnel qualifications, and at least two references per key staff member. Legal requirements include certifications against the boycott of Israel, compliance with Texas Health and Safety Code regarding vaccine passports, and adherence to state cybersecurity and data privacy standards. Invoicing is conducted monthly or based on approved milestones, and the contractor is required to maintain quality control records for three years following the contract term.