Travel Trade Training Services for China Office

DC’s China office is responsible for promoting Canada as the preferred destination for Chinese HVGs. Working closely with DC’s headquarter (HQ) in Vancouver, Canada and Team Canada partners, DC’s China office develops and implements marketing activities across the media, travel trade and consumers channels. The Contractor, located in China, is an expert in digital destination marketing and mobile application development, will provide extensive travel trade training services and solutions in China. The training services will provide the travel trade with destination knowledge and marketing tools, and support conversion of HVGs from China to Canada. The Contractor is responsible for working innovatively with DC and its Creative, Media and PR agencies to ensure the alignment of DC strategy and integration of all DC efforts.