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U--Boost Campaign

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0010064008Federal

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The Army Contracting Command-National Capital Region intends to award a sole source contract to the Advertising Council Corporation for the Boost public service campaign on behalf of the Office of the Assistant Secretary of the Army-Manpower & Reserve Affairs. The contractor will be responsible for providing all necessary personnel, equipment, supplies, supervision, and other non-personal services required to execute the campaign as outlined in the Performance Work Statement, utilizing a research-driven approach to develop creative and impactful communications. The contract is awarded under the statutory authority permitting other than full and open competition due to only one responsible source being available. Although this notice is not a solicitation for competitive proposals, interested parties may submit their capability statements or proposals within five days following the publication date. The Government retains discretion to determine whether to compete the requirement based on the submissions received. The contract relates to NAICS code 611710 and supports public relations and advertising services. The primary point of contact is the Contract Specialist assigned to this requirement, with communication channels provided for further inquiries.

General Info

Sole source contract awarded to Advertising Council for Boost campaign under limited competition authority.

NAICS

611710 - Educational Support Services

Place of Performance

VA

Set-Aside

NONE

Documents

0

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Timeline

Posted

special-notice

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Organization & Contact Information

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AgencyDepartment Of Defense → W6QK Adap Spt Office
ContactsNo contacts available
OfficeFORT BELVOIR, VA, 22060-5116, USA
Office AddressFORT BELVOIR, VA, 22060-5116, USA
ContactsNo contact information available

Full Description

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Notice of Intent to Sole Source Requirement Number: 0010064008 On behalf of the Office of the Assistant Secretary of the Army-Manpower & Reserve Affairs (OASA MPR & RES AFFAIRS), the Army Contracting Command-National Capital Region (ACC-NCR) intends to award a sole source award to the Advertising Council Corporation (Ad Council). The Ad Council is addressed at 815 Second Avenue (10th Floor), New York, NY, 10017-4500. The contractor shall provide all personnel, equipment, supplies, facilities, materials, supervision, and other items and non-personal services necessary to perform public service campaign (Boost) as defined in this Performance Work Statement, except for those items specified as Government furnished property and services. Moreover, the contractor shall deliver a campaign developed from a solid research base, using a variety of qualitative and quantitative research methodologies to uncover key consumer insights, facts and information which inspire creative brief-the roadmap for developing compelling, motivating, single-minded communications. This notice of intent is not a request for competitive proposals. However, firms, companies or agencies may show their interest and/or capability by submitting a requirement response or proposal. Furthermore, all proposals received within five (5) days after date of publication (NLT 26 September, 2011 5:00 pm EST) of this synopsis will be considered by the Government. A determination by the Government not to compete this proposed requirement, based upon responses to this notice, is solely within the discretion of the Government. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. The statutory authority which permits "other than full and open competition" is 41 U.S.C 253(c) (1) as cited in FAR 6.302-1: "Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements." This announcement is in accordance with FAR 13.106-1(b) and 13.500. The Point of Contact (POC) for this requirement is Mr. Courtney Applewhite, Contract Specialist. Please contact at +1 (555) 000-0000 or contact@example.gov.

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