Adam Berger

Adam Berger supports the Federal Emergency Management Agency’s Support Services Section (SS40) in managing mission-critical procurement activities focused on advertising and communications services. In this capacity, he facilitates the acquisition of strategic messaging, public outreach campaigns, and media production solutions that enhance FEMA’s emergency response communications and public awareness efforts. His work ensures that critical information reaches affected communities and stakeholders during disaster operations, aligning with SS40’s mandate to sustain operational readiness through specialized administrative and logistical support. He primarily handles sole-source and competitive solicitations under the 541810 NAICS code, overseeing the full lifecycle of advertising contract awards from requirements definition to contract administration. Berger’s contractor relationships center on advertising agencies with proven expertise in crisis communications, digital media, and public service campaigns. He routinely engages firms capable of delivering integrated marketing solutions across broadcast, social, and traditional media channels, often working with vendors that have demonstrated experience in federal emergency response environments. His procurement approach emphasizes performance-based contracting, requiring measurable outcomes in message reach, audience engagement, and brand consistency across multi-jurisdictional campaigns. His contracting activity reflects a strong preference for open competition, with 100% of acquisitions issued without set-aside designations. This indicates a focus on selecting the most qualified providers based on technical merit and past performance rather than socioeconomic categories, though he remains compliant with all federal small business policies. His approach prioritizes capability and scalability over socioeconomic preferences, ensuring rapid deployment of high-impact communications during time-sensitive emergencies. Berger’s primary technical domain is advertising and public relations services under NAICS 541810, with a specialization in emergency messaging, crisis branding, and multi-platform media production. He procures services including media planning, creative development, public service announcements, digital content creation, and crisis communication strategy—ensuring FEMA’s public communications remain clear, consistent, and actionable during national emergencies.