Aileen Ramos - Laredo CVB Director

Aileen Ramos, as Director of the Laredo Convention and Visitors Bureau, plays a pivotal role in advancing the City of Laredo’s strategic infrastructure and municipal modernization goals through targeted procurement of technology-enabled services. Though her title is not a traditional contracting position, she influences acquisition decisions aligned with the city’s mission to enhance public services through digital transformation, particularly in areas supporting tourism infrastructure, civic engagement platforms, and operational efficiency systems. Her procurement activities center on professional and technical services that support city-wide digital initiatives, often interfacing with engineering and IT departments to ensure alignment with broader municipal objectives. While specific contractor names are not publicly available, Ramos engages with a broad spectrum of IT and systems design vendors, including firms specializing in enterprise software integration, data analytics platforms, and digital experience management tools. Her working relationships reflect a preference for performance-based, outcome-driven contracts that emphasize scalability, cybersecurity compliance, and interoperability with existing municipal systems. She collaborates closely with cross-functional teams to ensure vendor solutions meet operational needs without compromising public data integrity or service continuity. Ramos does not utilize socioeconomic set-asides, with 100% of her procurement activity conducted under full and open competition. This reflects a strategic emphasis on technical merit and solution fitness over socioeconomic categorization, aligning with the city’s priority for high-performance, mission-critical systems. While small business participation is not formally incentivized through set-asides, vendors of all sizes are evaluated on capability, past performance, and compliance with federal and state procurement standards. Her primary procurement focus is on NAICS 541512 — Computer Systems Design Services — encompassing custom software development, system integration, network infrastructure design, and digital platform modernization. She procures services that support data-driven decision-making, public-facing digital portals, and backend systems for tourism analytics, facility management, and municipal service coordination, demonstrating deep expertise in IT systems procurement within a public sector context.