Air Force Services Center Marketing

Air Force Services Center Marketing serves as the central procurement function for the FT9041 802 FSS FSVF, responsible for executing strategic media and advertising acquisitions that advance Morale, Welfare, and Recreation (MWR) initiatives across the Department of the Air Force. This role oversees the planning, solicitation, and award of contracts designed to amplify public awareness and community engagement through targeted media campaigns, digital advertising, and sponsorships of military-focused recreational activities. Their procurement mission is rooted in building public-private partnerships that extend the reach of Air Force MWR programs, ensuring service members and their families benefit from high-impact communications and outreach efforts. The center maintains relationships with a broad spectrum of advertising and media services providers, including full-service advertising agencies, digital media buyers, broadcast production firms, and specialty marketing vendors. These partnerships are typically structured as performance-based, task-order contracts under indefinite-delivery/indefinite-quantity (IDIQ) mechanisms, allowing for flexible, responsive execution across diverse media channels. Vendor engagement emphasizes creative innovation, data-driven audience targeting, and measurable campaign outcomes aligned with Air Force branding and community engagement goals. This office maintains a 100% non-set-aside procurement posture, with no preference for 8(a), HUBZone, SDVOSB, or other socioeconomic categories. All acquisitions are competed broadly under full and open competition, reflecting a mission-driven focus on securing the highest-quality media and advertising services regardless of vendor size or certification status. The agency’s procurement activity is exclusively concentrated under NAICS 541810 (Advertising Agencies), reflecting a singular specialization in strategic advertising services. This includes media planning and buying, creative development, social media management, video production, event promotion, and integrated marketing communications. Technical expertise lies in audience segmentation for military demographics, multi-channel media optimization, and compliance with Department of Defense advertising guidelines.