Alisa MARTIN

Alisa Martin serves as a procurement professional supporting Towson University’s operational and administrative functions within Maryland’s public higher education system. In her capacity as a SLED (State, Local, and Education) procurement lead, she manages the acquisition of specialized advertising and promotional services critical to campus outreach, event promotion, and institutional branding. Her role ensures alignment with the university’s mission to maintain a vibrant, accessible, and secure academic environment by securing high-impact visual and digital display solutions that enhance student engagement and public awareness. She oversees the full lifecycle of solicitations—from needs assessment and market research to contract award and performance monitoring—focusing on compliance with state procurement regulations and institutional policy. Martin’s contracting patterns reflect a streamlined, non-set-aside procurement approach, with all awards issued under open competition. While no specific contractor relationships are currently identifiable in the data, her procurement activity suggests consistent engagement with advertising agencies, graphic design firms, and digital display vendors capable of delivering large-format signage, campus kiosks, wayfinding systems, and multimedia promotional content. Her working relationships are characterized by competitive bidding processes and a preference for vendors with proven expertise in educational institution branding and high-traffic campus environments. Her contracting activity is exclusively focused on NAICS 541850—Indoor and Outdoor Display Advertising—indicating a specialized domain expertise in visual communication infrastructure. She procures services such as custom signage, banner installations, digital screen content, wayfinding graphics, and promotional displays used across academic, administrative, and public campus spaces. This technical focus underscores her role in translating institutional messaging into tangible, durable, and compliant physical and digital media environments.