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NAICS Code· 541850

NAICS 541850: Indoor and Outdoor Display Advertising

This industry comprises establishments primarily engaged in creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays; and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. Cross-References. Establishments primarily engaged in--Show more

NAICS 541850 – Indoor and Outdoor Display Advertising encompasses the design, production, and installation of visual advertising materials for both interior and exterior environments, including signage, banners, kiosks, digital displays, wayfinding systems, and branded environmental graphics. This sector supports government communication initiatives by translating public messaging, safety alerts, campaign outreach, and informational content into visually compelling, durable formats tailored to high-traffic federal facilities, military installations, public parks, and transportation hubs.

21
Active Contracts
$5.0M
Total Obligations (12mo)
60
Awarded Contracts (12mo)
44
Contractors Awarded (12mo)
1
Median Bidders per Award
-11.3%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 541850.

AI Industry Description

NAICS 541850 – Indoor and Outdoor Display Advertising encompasses the design, production, and installation of visual advertising materials for both interior and exterior environments, including signage, banners, kiosks, digital displays, wayfinding systems, and branded environmental graphics. This s...

NAICS 541850 – Indoor and Outdoor Display Advertising encompasses the design, production, and installation of visual advertising materials for both interior and exterior environments, including signage, banners, kiosks, digital displays, wayfinding systems, and branded environmental graphics. This sector supports government communication initiatives by translating public messaging, safety alerts, campaign outreach, and informational content into visually compelling, durable formats tailored to high-traffic federal facilities, military installations, public parks, and transportation hubs. The work often integrates compliance with accessibility standards such as ADA guidelines and requires expertise in materials science, lighting systems, digital content management, and environmental durability. Within the federal contracting landscape, this NAICS serves as a critical enabler of public engagement and operational communication, bridging the gap between policy objectives and citizen-facing visibility. No contractor data is available to identify leading firms in this sector. However, contractors typically include specialized advertising agencies, signage manufacturers, and visual communications firms, ranging from large primes with integrated design-build capabilities to small businesses with niche expertise in durable outdoor materials or digital display integration. No agency data is available to identify primary buyers. Demand is likely driven by agencies with public-facing missions, including the General Services Administration, Department of Defense, Department of Transportation, and U.S. Postal Service, which require consistent, high-impact visual communication for facilities, campaigns, and infrastructure projects. The competitive landscape is fragmented, with opportunities concentrated in procurement vehicles like GSA Schedule 70, FSS, and IDIQ contracts for visual services. Contractors with experience in federal compliance, rapid deployment, and multi-site installations have a distinct advantage. Trends suggest growing demand for energy-efficient digital signage and interactive displays, creating openings for firms that combine creative design with technical integration expertise.

Top Contractors

Companies with the highest total award value under NAICS 541850, ranked by dollars won.

Ranked by total awards
CompanyTotal AwardsContracts
SPARTAN RACE INC$650K1
BLAIR INC$514K1
HOWARD-REVIS DESIGN SERVICES INC.$415K1
LA PEQUENA COMPANIA LLC$364K1
OUTFRONT MEDIA INC.$324K1
MIAMI ENVIRONMENTAL & ENERGY SOLUTIONS LLC$303K1
MISCELLANEOUS FOREIGN AWARDEES$250K7
KROENKE SPORTS & ENTERTAINMENT, LLC$230K1
C.R. & A. CUSTOM APPAREL INC.$224K1
ENHANCE A COLOUR CORP.$199K1

Top Agencies

Federal agencies directing the most contract spending toward NAICS 541850.

Department Of Defense22 awards$2.6M
Department Of Health And Human Services6 awards$720K
Department Of The Interior6 awards$519K
Over Sat G/s Fws1 award$364K
Department Of State10 awards$329K
Department Of Homeland Security2 awards$177K
Department Of Justice7 awards$124K
Department Of Commerce4 awards$109K
Norfolk Naval Shipyard Gf2 awards$83K

Competition

How many companies historically bid on federal awards in NAICS 541850, from bidder counts reported on USAspending.

Usually Single-Bid

Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 3,391 reported awards

Median Bidders

1

Per reported award, all-time

Single-Bid Awards

70%

Share of reported awards with one bidder

10+ Bidder Awards

2%

Share of reported awards with 10+ bidders

Reported Awards

0

89% of 3,811 total awards

How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.

Industry FamilyCompetitionMedian BiddersSingle-BidBidder MixReported Awards
541850This Code
Indoor and Outdoor Display Advertising
Usually Single-Bid170%
3,39189% of 3,811
54185NAICS Industry
Usually Single-Bid170%
3,39189% of 3,811
5418Industry Group
Advertising, Public Relations, and Related Services
Usually Single-Bid157%
31,69882% of 38,653
541Subsector
Fewer Bidders249%
2,915,44885% of 3,412,306
54Sector
Professional, Scientific, and Technical Services
Fewer Bidders249%
2,915,44885% of 3,412,306

Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.

Related NAICS Codes

Industries similar to Indoor and Outdoor Display Advertising, by shared sector, subsector, and industry group.

Advertising Agencies

This industry comprises establishments primarily engaged in creating advertising campaigns and placi...
541810Same Industry GroupHigh Similarity

Public Relations Agencies

This industry comprises establishments primarily engaged in designing and implementing public relati...
541820Same Industry GroupHigh Similarity

Media Buying Agencies

This industry comprises establishments primarily engaged in purchasing advertising time or space fro...
541830Same Industry GroupHigh Similarity

Media Representatives

This industry comprises establishments of independent representatives primarily engaged in selling m...
541840Same Industry GroupHigh Similarity

Direct Mail Advertising

This industry comprises establishments primarily engaged in (1) creating and designing advertising c...
541860Same Industry GroupHigh Similarity

Advertising Material Distribution Services

This industry comprises establishments primarily engaged in the direct distribution or delivery of a...
541870Same Industry GroupHigh Similarity

Other Services Related to Advertising

This industry comprises establishments primarily engaged in providing advertising services (except a...
541890Same Industry GroupHigh Similarity

Offices of Lawyers

This industry comprises offices of legal practitioners known as lawyers or attorneys (i.e., counselo...
541110Same SubsectorMedium Similarity

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NAICS 541850 FAQ

Frequently Asked Questions

NAICS code 541850 covers Indoor and Outdoor Display Advertising. This industry comprises establishments primarily engaged in creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays; and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. Cross-References. Establishments primarily engaged in--

Recently Posted in Indoor and Outdoor Display Advertising

NAICS: 541850
New
Federal
161 Tucson Bus Advertisements
Solicitation # W50S6R-26-Q-A007
The 161st Air Refueling Wing intends to award a noncompetitive, firm-fixed-price purchase order for Tucson bus advertising. The government has identified Lamar Advertising as the sole responsible source capable of meeting the requirement under the authority of FAR 12.102 and 10 USC 3204. This procurement falls under NAICS code 541850 for indoor and outdoor display advertising and is managed by the contracting office in Phoenix, Arizona. While the government intends to negotiate exclusively with Lamar Advertising, other responsible sources may submit capability statements, proposals, or quotations for consideration. Interested vendors must be registered in the System for Award Management and submit their company name, address, and CAGE code or UEI number. Inquiries and comments must be submitted via email to the designated point of contact by September 2, 2026, with a final response deadline of September 8, 2026.
W7MV Uspfo Activity Azang 161

POSTED

4 days ago

DEADLINE

in 10 days
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NAICS: 541850
New
SLED
Digital Campaign Execution & Email MarketingThe University of Texas at Austin is seeking a subcontractor for the Digital Campaign Execution and Email Marketing project. This contract focuses on the deployment and management of digital fundraising initiatives, specifically encompassing email marketing, the creation of online donation pages, and social media promotion. The solicitation was posted on August 24, 2026, with a response deadline of September 24, 2026. This opportunity falls under NAICS code 541850 and is managed through the Texas state procurement system.
University of Texas at Austin

POSTED

5 days ago

DEADLINE

in 26 days
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NAICS: 541850
Awarded
SLED
Barfoots of Botley
Solicitation # SS 26 27 58
The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with Barfoots of Botley for the Fresh from Florida Grocery Retailer Marketing Program. This procurement, identified by solicitation number SS 26 27 58, is valued between 45,000 and 60,000 dollars. The primary objective is to execute a minimum two-week promotional campaign for Florida sweet corn within Waitrose supermarkets in the United Kingdom. The scope of work includes applying Fresh from Florida branding to private-label packaging at UK facilities, implementing discounted in-store pricing, and providing the agency with photographic evidence of product placement and comparative sales data to measure the campaign's effectiveness. The contract is justified as a sole-source acquisition due to Barfoots of Botley's unique position as the exclusive distributor of Florida sweet corn to Waitrose UK. Performance is centered in the United Kingdom, with a scheduled execution date of June 30, 2027. Compliance is governed by Florida state procurement rules, specifically PUR 7776, Florida Statute 120.57, and Rule 60A-1.045 F.A.C. The primary point of contact for this effort is Brittany Harvey within the Department of Agriculture and Consumer Services.
Department of Agriculture and Consumer Services

POSTED

5 days ago

DEADLINE

in 17 days
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NAICS: 541850
New
SLED
Digital Content Promotion and Social Media CampaignsThe Florida Department of Agriculture and Consumer Services is seeking a subcontractor for digital content promotion and social media campaigns to enhance the Fresh From Florida brand. The project focuses on leveraging digital channels, specifically utilizing Piggly Wiggly's website, email newsletters, and various social media platforms to increase brand visibility. This opportunity falls under NAICS code 541850 and was posted on August 24, 2026. Interested parties must submit their responses by the deadline of September 15, 2026.
Department of Agriculture and Consumer Services

POSTED

5 days ago

DEADLINE

in 17 days
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NAICS: 541850
Awarded
Federal
99--WA-RIDGEFIELD NWR-RIDGEFIELD EXHIBITS
Solicitation # 140F0S26Q0028
This solicitation, numbered 140F0S26Q0028, is a total small business set-aside under NAICS code 541850 for the design, fabrication, and installation of interpretive exhibits at the Ridgefield National Wildlife Refuge, managed by the U.S. Fish and Wildlife Service under the Department of the Interior. The requirement is strictly reserved for small businesses with a 100% set-aside, and all offerors must certify their small business status in SAM, maintaining accurate and current representations within the past 12 months. Proposals are due by June 19, 2026, at 8:00 a.m. Eastern Time and must be submitted electronically via email to Joni Dutcher, the contracting officer, with no hard copies accepted. The solicitation mandates a two-part submission: a non-price section containing technical approach, past performance documentation, and compliance summaries, and a separate price section including a completed price schedule and all required representations and certifications. The contract will be awarded on a best-value tradeoff basis, prioritizing technical acceptability and past performance over price, which is evaluated only for fairness and reasonableness but not rated. The work encompasses the development of a central interpretive exhibit and welcome counter, requiring comprehensive research, detailed design packages at 30%, 60%, 90%, and 100% completion stages, and submission of shop drawings and production samples for approval prior to fabrication. All materials must be interior-grade, UV-stable, and suitable for high usage, with final color and image resolution approved through 8"x10" laminate samples. The contractor must adhere to strict quality control procedures, including routine inspections, immediate correction of deficiencies before COR review, and reporting any schedule or quality impacts. The contract period runs from July 1, 2026, to December 31, 2027, with specific delivery milestones tied to design submissions and fabrication timelines. The contractor must also manage image acquisition at up to 40% of project needs, reimbursed under an NTE CLIN on a documented cost basis. Compliance with multiple FAR clauses, including safeguarding of contractor information systems, ethics and whistleblower rights, anti-human trafficking, and Buy American requirements, is mandatory, and subcontractors must flow down key ethical and compliance obligations. All work will be assessed through CPARS, with past performance verified via FAPIIs, and final production files must be transferred
Over Sat G/s Fws

POSTED

5 days ago

DEADLINE

N/A
View Details
NAICS: 541850
SLED
Digital Media Buying and Campaign ManagementThe Florida Department of Agriculture and Consumer Services is seeking a subcontractor for digital media buying and campaign management. The selected provider will be responsible for planning, executing, and managing digital advertising campaigns on platforms such as Google Ads and Meta to effectively target consumers within Florida. Key deliverables include audience segmentation, A/B testing, performance tracking, and the delivery of monthly reports to ensure campaign optimization. This opportunity is categorized under NAICS code 541850. Interested parties must submit their responses by the deadline of September 14, 2026. Further details and application procedures can be accessed through the My Florida Marketplace vendor portal.
Department of Agriculture and Consumer Services

POSTED

8 days ago

DEADLINE

in 16 days
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NAICS: 541850
SLED
LEASE, DESIGN, PERMITTING, CONSTRUCTION, AND OPERATION OF ONE (1) OR TWO (2) DOUBLE-SIDED OUTDOOR DIGITAL BILLBOARD SIGN(S)
Solicitation # 2026-7-31 - VVUSD
The Val Verde Unified School District is seeking proposals for a comprehensive project involving the lease, design, permitting, construction, and operation of either one or two double-sided outdoor digital billboard signs. This solicitation, identified by number 2026-7-31 - VVUSD, is a local government opportunity located in St. Perris, California. The project encompasses the entire lifecycle of the signage, from initial design and regulatory permitting through to the physical construction and ongoing operational management of the digital billboards. Interested parties must submit their responses by the deadline of September 12, 2026. The procurement process is managed through an external bidding platform, and potential contractors are responsible for accessing all necessary bid documents and any subsequent addenda directly from the official source. All inquiries regarding the specific language, contents, or accuracy of the solicitation should be directed to the designated contracting officer to ensure compliance with the district's requirements.
Val Verde Unified School District

POSTED

10 days ago

DEADLINE

in 13 days
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NAICS: 541850
Closed
SLED
Media Planning, Placement & Optimization
NRBO

POSTED

10 days ago

CLOSED

1 day ago
View Details
NAICS: 541850
Closed
SLED
Social Media Content Creation Services
Solicitation # 27607
The Chickasaw Business Network, a tribal organization under the Chickasaw Nation, has issued solicitation number 27607 for social media content creation services. The primary objective is to secure a qualified marketing contractor or firm to develop professional and engaging content that promotes the Network's various programs, services, training events, and entrepreneur success stories. The scope of work involves creating approximately 12 to 16 social media posts per month for Facebook, Instagram, and LinkedIn. Key deliverables include a monthly content calendar featuring proposed posting dates, topics, draft captions, and associated graphics, as well as the creation of visual assets such as spotlight graphics for incubator participants and entrepreneurs. All content must align with official branding materials, including specific logos and color guidelines, and requires close coordination with staff to ensure accuracy and messaging consistency. Interested vendors must submit electronic proposals that detail their background and experience in marketing, specifically demonstrating an understanding of small-business and entrepreneurial audiences. Proposals are required to include examples of previous social media work, a description of the proposed approach to the project, and a proposed monthly cost or fee structure. Evaluation of proposals will be based on the quality of previous work, the demonstrated ability to create engaging digital content, and the overall value of the services provided. The Chickasaw Business Network reserves the right to select the contractor that best meets the program's needs. The solicitation was posted on August 19, 2026, with a response deadline of August 26, 2026. Additional information can be obtained by contacting Sandra Wesson via email.
Chickasaw Nation

POSTED

10 days ago

CLOSED

3 days ago
View Details
NAICS: 541850
SLED
Digital Content & Social Media ManagementThe Digital Content and Social Media Management subcontract is issued by the Massachusetts agency 130FIND - Finance for services based in Foxborough. The selected provider will be responsible for the creation and management of digital content across various platforms, including social media, websites, and newsletters. Key deliverables include the development of content calendars, the production of posts, and the tracking of engagement analytics. This opportunity was posted on August 19, 2026, with a response deadline of September 17, 2026. The contract falls under NAICS code 541850, focusing on advertising and marketing services to enhance the organization's digital presence and audience engagement.
130FIND - Finance

POSTED

10 days ago

DEADLINE

in 19 days
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NAICS: 541850
SLED
SLED Safe Carry InitiativeDigital Build Boards
Solicitation # 5400030095
The South Carolina Law Enforcement Division (SLED) is soliciting bids under solicitation number 5400030095 to procure digital billboard advertising space for the SC Safe Carry initiative. The project requires advertising placements for a four-month period in 2026 across four primary regions in South Carolina: Columbia, Myrtle Beach, Charleston, and Greenville. Targeted locations include high-traffic areas such as I-26, US 17, and I-77. The solicitation was posted on August 17, 2026, with a response deadline of September 1, 2026. Bidders must provide structured pricing for specific approved locations, and the award is expected to be based on the lowest price technically acceptable for each site. The primary point of contact for this procurement is Julie Boland. This is a straightforward advertising space procurement and does not include complex federal acquisition regulations, security clearances, or specialized packaging and marking requirements.
Sled

POSTED

13 days ago

DEADLINE

in 3 days
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NAICS: 541850
International
Paid Media Buying & Performance AnalyticsThe Government of Jamaica, through the JCA Project and Initiatives Implementation, is seeking a subcontractor for Paid Media Buying and Performance Analytics. This engagement focuses on the execution of paid digital advertising campaigns, including strategic budget allocation and the implementation of A/B testing to optimize results. The scope of work covers major digital platforms such as Google Ads and Meta to ensure maximum reach and engagement. The contract emphasizes performance reporting to track the effectiveness of the ad buys and overall campaign success. Classified under NAICS code 541850, this subcontract was posted on August 13, 2026, and is managed through the Government of Jamaica's electronic procurement system.
JCA Project and Initiatives Implementation

POSTED

16 days ago

DEADLINE

N/A
View Details

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