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NAICS Code· 541850

Indoor and Outdoor Display Advertising

This industry comprises establishments primarily engaged in creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays; and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. Cross-References. Establishments primarily engaged in--Show more

NAICS 541850 – Indoor and Outdoor Display Advertising encompasses the design, production, and installation of visual advertising materials for both interior and exterior environments, including signage, banners, kiosks, digital displays, wayfinding systems, and branded environmental graphics. This sector supports government communication initiatives by translating public messaging, safety alerts, campaign outreach, and informational content into visually compelling, durable formats tailored to high-traffic federal facilities, military installations, public parks, and transportation hubs.

17
Active Contracts
$4.8M
Total Obligations (12mo)
68
Awarded Contracts (12mo)
48
Contractors Awarded (12mo)
-37.7%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 541850.

AI Industry Description

NAICS 541850 – Indoor and Outdoor Display Advertising encompasses the design, production, and installation of visual advertising materials for both interior and exterior environments, including signage, banners, kiosks, digital displays, wayfinding systems, and branded environmental graphics. This s...

NAICS 541850 – Indoor and Outdoor Display Advertising encompasses the design, production, and installation of visual advertising materials for both interior and exterior environments, including signage, banners, kiosks, digital displays, wayfinding systems, and branded environmental graphics. This sector supports government communication initiatives by translating public messaging, safety alerts, campaign outreach, and informational content into visually compelling, durable formats tailored to high-traffic federal facilities, military installations, public parks, and transportation hubs. The work often integrates compliance with accessibility standards such as ADA guidelines and requires expertise in materials science, lighting systems, digital content management, and environmental durability. Within the federal contracting landscape, this NAICS serves as a critical enabler of public engagement and operational communication, bridging the gap between policy objectives and citizen-facing visibility. No contractor data is available to identify leading firms in this sector. However, contractors typically include specialized advertising agencies, signage manufacturers, and visual communications firms, ranging from large primes with integrated design-build capabilities to small businesses with niche expertise in durable outdoor materials or digital display integration. No agency data is available to identify primary buyers. Demand is likely driven by agencies with public-facing missions, including the General Services Administration, Department of Defense, Department of Transportation, and U.S. Postal Service, which require consistent, high-impact visual communication for facilities, campaigns, and infrastructure projects. The competitive landscape is fragmented, with opportunities concentrated in procurement vehicles like GSA Schedule 70, FSS, and IDIQ contracts for visual services. Contractors with experience in federal compliance, rapid deployment, and multi-site installations have a distinct advantage. Trends suggest growing demand for energy-efficient digital signage and interactive displays, creating openings for firms that combine creative design with technical integration expertise.

Top Contractors

Companies with the highest total award value under NAICS 541850, ranked by dollars won.

Ranked by total awards
CompanyTotal AwardsContracts
SPARTAN RACE INC$845K2
BLAIR INC$514K1
HOWARD-REVIS DESIGN SERVICES INC.$415K1
MIAMI ENVIRONMENTAL & ENERGY SOLUTIONS LLC$303K1
MISCELLANEOUS FOREIGN AWARDEES$250K7
KROENKE SPORTS & ENTERTAINMENT, LLC$230K1
C.R. & A. CUSTOM APPAREL INC.$224K1
ENHANCE A COLOUR CORP.$199K1
MARCOM GROUP, INC$159K1
DJ CASE & ASSOCIATES INC$98K3

Top Agencies

Federal agencies directing the most contract spending toward NAICS 541850.

Department Of Defense34 awards$3.0M
Department Of The Interior5 awards$536K
Department Of Health And Human Services4 awards$415K
Department Of State9 awards$307K
Department Of Homeland Security3 awards$223K
Department Of Justice7 awards$124K
Norfolk Naval Shipyard Gf2 awards$83K
Department Of Commerce3 awards$64K
W7M0 Uspfo Activity De Arng1 award$28K

Related NAICS Codes

Industries similar to Indoor and Outdoor Display Advertising, by shared sector, subsector, and industry group.

Advertising Agencies

This industry comprises establishments primarily engaged in creating advertising campaigns and placi...
541810Same Industry GroupHigh Similarity

Public Relations Agencies

This industry comprises establishments primarily engaged in designing and implementing public relati...
541820Same Industry GroupHigh Similarity

Media Buying Agencies

This industry comprises establishments primarily engaged in purchasing advertising time or space fro...
541830Same Industry GroupHigh Similarity

Media Representatives

This industry comprises establishments of independent representatives primarily engaged in selling m...
541840Same Industry GroupHigh Similarity

Direct Mail Advertising

This industry comprises establishments primarily engaged in (1) creating and designing advertising c...
541860Same Industry GroupHigh Similarity

Advertising Material Distribution Services

This industry comprises establishments primarily engaged in the direct distribution or delivery of a...
541870Same Industry GroupHigh Similarity

Other Services Related to Advertising

This industry comprises establishments primarily engaged in providing advertising services (except a...
541890Same Industry GroupHigh Similarity

Offices of Lawyers

This industry comprises offices of legal practitioners known as lawyers or attorneys (i.e., counselo...
541110Same SubsectorMedium Similarity

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NAICS 541850 FAQ

Frequently Asked Questions

NAICS code 541850 covers Indoor and Outdoor Display Advertising. This industry comprises establishments primarily engaged in creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays; and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. Cross-References. Establishments primarily engaged in--

Recently Posted in Indoor and Outdoor Display Advertising

NAICS: 541850
New
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RFP 2026-SUD-0010 RFP Content Creator - Be Well CampaignThe Richmond Behavioral Health Authority is seeking qualified content creators to support the Be Well Campaign through a competitive solicitation process under RFP-124093, issued on July 10, 2026, with proposals due by August 6, 2026. This solicitation aims to establish one or more contracts for the creation and delivery of multimedia content designed to promote behavioral health awareness and resources across the Richmond, Virginia region. Offerors must demonstrate expertise in producing engaging, culturally appropriate, and medically accurate content suitable for public campaign use, with work performed primarily in Richmond, Virginia. The NAICS code 541850 applies, indicating the scope centers on advertising, public relations, and related services. Proposals must be submitted as sealed bids and evaluated through a negotiated competitive process, with no set-aside preferences indicated. The primary point of contact for questions and submissions is Michael Rogers, reachable via email at michael.rogers@rbha.org or phone at 804-819-4116. All materials and communications must align with the RBHA’s mission as a public entity of the Commonwealth of Virginia, focusing on community education and behavioral health equity. Interested parties can access full solicitation details through the provided vendor portal link, and all contractual obligations will require adherence to public procurement standards applicable to state and local government entities.
Richmond Behavioral Health Authority

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NAICS: 541850
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TRANSIT ADVERTISING SERVICESThe Capital Area Transit System in Louisiana is soliciting proposals for transit advertising services under solicitation number CATS-2026-TransitAdvertising, with a response deadline of August 10, 2026 at 4:00 PM. This solicitation is aimed at securing providers to deliver advertising solutions across the transit system’s network within Louisiana, with performance expected to occur throughout the state. The contract type is classified under state and local government procurement, and the point of contact for inquiries is Rhonda Kimbel, reachable via email at rkimbel@brcats.com or phone at 225-346-5552. Interested parties must submit their responses through the official Louisiana Procurement Portal before the deadline, and no specific set-aside or NAICS code has been designated for this opportunity.
Capital Area Transit System

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NAICS: 541850
New
Federal
Event Center AdvertisingOn July 8, 2026, a change was issued to correct discrepancies in the quantity of 10'x18' wall advertisements, confirming that two units are required for each location, with the Statement of Objectives updated accordingly. The contractor is responsible for securing the event center in Duluth, Minnesota, as the designated advertising location, and the Request for Quotation has been revised to reflect this requirement. All other contract terms and conditions remain unchanged. This solicitation is a combined synopsis and request for quotation issued under Subpart 12.6, utilizing Federal Acquisition Circular FAC 2025-04 provisions, and is fully set aside for small businesses under the North American Industry Classification System code 541850 with a size standard of $34.5 million; the Contracting Officer retains the right to assign a different NAICS code if the offeror qualifies under an alternate classification. The solicitation number is W50S7F26Q0029, with responses due by July 17, 2026 at 3:00 PM, and the performance location is in Duluth, Minnesota. The primary point of contact is Rebecca Dimler, with Joshua M. Fish as the secondary contact, both affiliated with the Department of Defense’s Office located at 55811-6012.
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NAICS: 541850
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RFP SLD-1258 Digital Advertising ServicesJames Madison University is soliciting proposals for Digital Advertising Services through RFP-121998, with a submission deadline of July 15, 2026, at 7:00 PM ET. The solicitation, posted on July 8, 2026, falls under NAICS code 541850 for Advertising Services and is directed toward vendors capable of delivering comprehensive digital advertising solutions. Proposals must align with the university’s marketing and outreach goals, with performance expected to occur at the university’s campus in Harrisonburg, Virginia. Shanna Devers is the designated point of contact for inquiries, reachable via email at deverssl@jmu.edu or phone at 540-568-3131. All submissions should be made through the university’s vendor portal, accessible via the provided UI link, and responses must be received by the stated deadline to be considered eligible. There is no set-aside classification for this solicitation, making it open to all qualified vendors.
James Madison University

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NAICS: 541850
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Digital and Print Educational Materials ProductionThe contract seeks the production of high-quality printed and digital educational materials tailored for Native languages, including textbooks, audio and video recordings, mobile applications, and online learning modules. The work is intended to support culturally relevant education initiatives, ensuring that learning resources are accessible and meaningful to Indigenous communities. The project emphasizes linguistic accuracy, cultural authenticity, and technical quality across all formats to promote language preservation and educational equity. The opportunity is structured as a subcontract under the Administration for Children and Families within the Department of Health and Human Services, classified under NAICS code 541850 for advertising and promotional services. Interested parties must submit responses by August 7, 2026, with the solicitation posted on July 8, 2026. While no specific place of performance or point of contact is provided, proposers are expected to deliver finished materials capable of nationwide deployment, with no geographic restrictions noted. There is no set-aside designation, meaning all eligible entities may apply, and the scope requires a multidisciplinary approach combining education, language expertise, and digital development.
Administration For Children And Families - Ana

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NAICS: 541850
Federal
Signage & Wayfinding ServicesThe contract calls for the design, production, and installation of ADA-compliant signage and branding materials for an event, including directional signage, room labels, registration signs, and related visual elements to ensure accessibility and clear wayfinding. All materials must adhere to federal accessibility standards and be tailored to meet the specific operational and aesthetic needs of the event environment. This is a small business set-aside subcontract under NAICS code 541850, issued by the Department of the Interior’s Ibc Acq Svcs Directorate, with a response deadline of July 23, 2026. The opportunity is exclusively available to small businesses and is not open to large or non-small business entities. The place of performance and contact details are not specified in the provided data, but the work will be performed at the event location determined by the contracting agency.
Ibc Acq Svcs Directorate (00004)

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NAICS: 541850
Federal
Delaware High School Advertising Services The Delaware Air National Guard is seeking qualified small businesses to provide comprehensive advertising services aimed at boosting brand awareness and recruitment engagement among youth and families in Delaware. The campaign will focus on 15 high schools statewide, delivering consistent messaging during high-traffic athletic events throughout the 2026-2027 academic year to reach students, parents, and local community members. The requirement is solicited under W50S6X26Q0004 with a response deadline of July 16, 2026, and is set aside exclusively for small businesses under the SBA’s Total Small Business Set-Aside program. The NAICS code 541850 applies to advertising services, reflecting the need for creative, targeted, and performance-driven marketing solutions. Proposals must align with the Department of Defense’s objectives and be submitted through the designated federal portal. Primary point of contact is Michael Palet at the U.S. Air Force Recruiting Office in New Castle, Delaware, with inquiries handled via email or phone provided. All services are expected to be performed within Delaware, with no specific location outside the state accepted.
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NAICS: 541850
Federal
Advertising, Recruiting, Delaware State University, for Delaware Army National GuardThe contract enables out-of-home advertising efforts by the Delaware Army National Guard to support recruiting and retention initiatives at Delaware State University during the 2026-2027 academic year. Advertising will be displayed at both academic and athletic venues on campus, as well as through digital media platforms associated with DSU athletics, targeting students, attendees, families, and visitors. The effort is conducted as a noncompetitive action, with Delaware State University managing all services internally. The solicitation number is W912L526QL028, posted on July 1, 2026, with responses due by July 16, 2026. It falls under NAICS code 541850 for advertising services and is administered by the Department of Defense through the U.S. Army Finance and Accounting Office, based in New Castle, Delaware. Performance will occur in Dover, Delaware, and primary contact is Joseph Scarpa with Amy Kline as secondary liaison.
W7M0 Uspfo Activity De Arng

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NAICS: 541850
Federal
Digital Media Planning & Large-Scale Media BuyingThe contract seeks a subcontractor to plan and execute large-scale digital and traditional media campaigns in support of national public health initiatives led by the FDA Office of Acquisition and Grant Services under the U.S. Department of Health and Human Services. The work requires strategic media buying across multiple platforms to ensure broad, targeted outreach, with performance centered in Silver Spring, Maryland, at the zip code 20993. The NAICS code 541850 identifies the scope as advertising and related services, indicating the need for expertise in campaign design, audience segmentation, and cross-channel media placement. The solicitation is open for bids with a response deadline of July 15, 2026, at 7:00 PM Eastern Time, and was posted on July 1, 2026. This is classified as a subcontract opportunity, meaning the awardee will operate under a higher-tier contractor rather than directly with the federal agency. There is no set-aside designation specified, and no point of contact is listed in the public data. Interested parties must access the full solicitation through the SAM.gov portal using the provided link to prepare a compliant proposal.
FDA Office Of Acq Grant Svcs

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NAICS: 541850
Federal
Advertising, Recruiting, University of Delaware, for Delaware Army National GuardThe contract secures out-of-home advertising services for the Delaware Army National Guard to support recruiting and retention efforts during the 2026-2027 academic year at University of Delaware athletic venues and associated digital platforms. The advertising will target participants, students, friends, and families attending events at UD’s flagship athletic facilities or engaging with its digital media content, leveraging high-traffic physical and online spaces to maximize visibility among key demographics. This is a noncompetitive action awarded to IMG College LLC, which, following its merger with Learfield College LLC, holds the exclusive multimedia advertising and marketing rights for University of Delaware Athletics through the 2027-2028 academic year, ensuring seamless integration of National Guard messaging within existing athletic media channels. The solicitation, identified as W912L526QL027, was posted on July 1, 2026, with responses due by July 16, 2026, under NAICS code 541850 for advertising services. No set-aside provisions apply, and the contracting activity falls under the Department of Defense, specifically the U.S. Army Fort Detrick Contracting Office based in New Castle, Delaware. Performance will occur in Newark, Delaware, at UD athletic locations and digital platforms. Primary point of contact is Joseph Scarpa, with secondary support from Amy Kline, both from the Army National Guard’s recruiting command. The contract leverages established media partnerships to efficiently reach prospective recruits without requiring a new competitive procurement process.
W7M0 Uspfo Activity De Arng

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NAICS: 541850
Federal
Advertising, Recruiting, Delaware State University, for Delaware Air National GuardThe contract awards in-house out-of-home advertising services to Delaware State University for the Delaware Air National Guard’s recruiting and retention efforts during the 2026-2027 academic year. Advertising will be displayed at DSU’s academic and athletic venues and promoted through its digital media platforms, targeting students, participants, and their families who attend or engage with university events. The effort is noncompetitive and internally managed by DSU, with no set-aside requirements, under NAICS code 541850 for advertising services. The solicitation, numbered W50S6X26Q0006, was posted on July 1, 2026, with responses due by July 16, 2026. The performing office is the U.S. Air Force’s W7M0 Uspfo Activity Deang 166 under the Department of Defense, located in New Castle, Delaware. Primary point of contact is Bryan Driscoll, with Michael Palet as secondary contact, both reachable via U.S. Air Force email addresses.
W7M0 Uspfo Activity Deang 166

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NAICS: 541850
SLED
Temporary Signage Installation at Hilton San Diego Bayfront During Comic-Con 2026Hilton San Diego Bayfront will install temporary signage on the north outer wall of its hotel tower during Comic-Con International: San Diego in July 2026, with the signage measuring approximately 44,744 square feet and positioned to face the San Diego Convention Center. The signage will be displayed for no more than one month, with content change permitted once during the period, and must be completely removed by July 31, 2026, returning the wall to its pre-installation condition. No illumination, electronic components, light shows, or electrical modifications are allowed, and the signage will not be directed west toward the bay. The content will promote products and events associated with Comic-Con or its sponsors, qualifying it as onsite advertising. Installation and removal will require boom lifts and are restricted to July 2026 only. The project is expected to generate minimal vehicle trips and emissions, with no anticipated impacts on air quality, traffic, or the urban environment. The applicant is responsible for compliance with all local, state, and federal regulations regarding construction debris, hazardous materials, and stormwater management.
San Diego Unified Port District

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