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NAICS Code· 541840

Media Representatives

This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners. Illustrative Examples: Newspaper advertising representatives (i.e., independent of media owners) Radio advertising representatives (i.e., independent of media owners) Publishers' advertising representatives (i.e., independent of media owners) Television advertising representatives (i.e., independent of media owners) Cross-References. Establishments primarily engaged in--Show more

NAICS 541840 – Media Representatives encompasses the provision of strategic communications, public affairs, media relations, and content dissemination services tailored to government messaging objectives. This sector supports federal agencies in shaping public perception, managing crisis communications, producing multimedia content, and coordinating media outreach across traditional and digital platforms.

71
Active Contracts
$250K
Total Obligations (12mo)
3
Awarded Contracts (12mo)
3
Contractors Awarded (12mo)
-87.3%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 541840.

AI Industry Description

NAICS 541840 – Media Representatives encompasses the provision of strategic communications, public affairs, media relations, and content dissemination services tailored to government messaging objectives. This sector supports federal agencies in shaping public perception, managing crisis communicati...

NAICS 541840 – Media Representatives encompasses the provision of strategic communications, public affairs, media relations, and content dissemination services tailored to government messaging objectives. This sector supports federal agencies in shaping public perception, managing crisis communications, producing multimedia content, and coordinating media outreach across traditional and digital platforms. Contractors in this space often operate as embedded communications specialists, developing press releases, media kits, social media campaigns, video productions, and internal messaging frameworks that align with agency missions. The work is deeply integrated into public affairs, legislative affairs, and community engagement functions, requiring expertise in narrative design, audience segmentation, and compliance with federal transparency and ethics standards. Top contractors in this sector include Deloitte Consulting LLP, which leverages its enterprise communications capabilities to deliver integrated media strategies across defense and civilian agencies. The competitive landscape is dominated by large primes with robust public affairs divisions and specialized media subcontractors, though small businesses with niche expertise in digital storytelling and government compliance are increasingly active in task order competitions. The Department of Defense is the primary buyer, driving demand through public affairs offices, military public information units, and joint communications commands. Agencies rely on media representatives to support readiness messaging, recruitment campaigns, veteran outreach, and transparency initiatives tied to defense operations and policy announcements. The market is highly competitive, with opportunities concentrated in task orders and indefinite-delivery/indefinite-quantity contracts requiring rapid response capabilities and security clearances. Contractors with proven experience in military communications, interagency coordination, and multichannel content delivery hold a distinct advantage. Demand is steadily growing as agencies prioritize digital engagement and real-time media response, creating pathways for firms with agile, compliant, and data-informed communications platforms.

Top Contractors

Companies with the highest total award value under NAICS 541840, ranked by dollars won.

Ranked by total awards
CompanyTotal AwardsContracts
REPUBLIC STRATEGIC COMMUNICATIONS$146K1
PANGEA GROUP LLC$98K1
URBAN ONE, INC.$6K1

Top Agencies

Federal agencies directing the most contract spending toward NAICS 541840.

Department Of State2 awards$244K
Department Of Justice1 award$6K

Related NAICS Codes

Industries similar to Media Representatives, by shared sector, subsector, and industry group.

Advertising Agencies

This industry comprises establishments primarily engaged in creating advertising campaigns and placi...
541810Same Industry GroupHigh Similarity

Public Relations Agencies

This industry comprises establishments primarily engaged in designing and implementing public relati...
541820Same Industry GroupHigh Similarity

Media Buying Agencies

This industry comprises establishments primarily engaged in purchasing advertising time or space fro...
541830Same Industry GroupHigh Similarity

Indoor and Outdoor Display Advertising

This industry comprises establishments primarily engaged in creating and designing public display ad...
541850Same Industry GroupHigh Similarity

Direct Mail Advertising

This industry comprises establishments primarily engaged in (1) creating and designing advertising c...
541860Same Industry GroupHigh Similarity

Advertising Material Distribution Services

This industry comprises establishments primarily engaged in the direct distribution or delivery of a...
541870Same Industry GroupHigh Similarity

Other Services Related to Advertising

This industry comprises establishments primarily engaged in providing advertising services (except a...
541890Same Industry GroupHigh Similarity

Offices of Lawyers

This industry comprises offices of legal practitioners known as lawyers or attorneys (i.e., counselo...
541110Same SubsectorMedium Similarity

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NAICS 541840 FAQ

Frequently Asked Questions

NAICS code 541840 covers Media Representatives. This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners. Illustrative Examples: Newspaper advertising representatives (i.e., independent of media owners) Radio advertising representatives (i.e., independent of media owners) Publishers' advertising representatives (i.e., independent of media owners) Television advertising representatives (i.e., independent of media owners) Cross-References. Establishments primarily engaged in--

Recently Posted in Media Representatives

NAICS: 541840
New
Communications & Dissemination StrategyThe contract seeks to develop and execute a strategic communications plan aimed at sharing best practices, success stories, and resources with health centers and key stakeholders across the nation. The focus is on advancing knowledge exchange and improving outcomes within the primary health care system by promoting effective, evidence-based approaches through targeted dissemination efforts. This work is critical to supporting the Bureau of Primary Health Care’s mission to strengthen community-based health services and ensure equitable access to care. The contract is classified as a subcontract under the SBA set-aside program, with a NAICS code of 541840, indicating it pertains to advertising, public relations, and related services. It was posted on July 13, 2026, with responses due by August 3, 2026, at 2:00 PM. Performance will be conducted virtually, with a place of performance listed in the 20857 zip code, reflecting a remote, nationwide scope of work. The contracting authority is the Department of Health and Human Services, and interested parties may submit proposals through the designated eBuy portal linked in the solicitation.
Department of Health and Human Services

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2 days ago

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NAICS: 541840
New
National Symposium & Dissemination SupportThe contract requires planning and execution of a national symposium focused on sharing best practices in digital health, encompassing comprehensive event management, strategic communications, and wide-ranging content dissemination. The event will be held virtually with a place of performance listed as 20857, indicating a national audience without physical location constraints, and must be delivered under the auspices of the Bureau of Primary Health Care within the Department of Health and Human Services. The work is structured as a subcontract under a SBA set-aside classification, targeting eligible small businesses, and falls under the NAICS code 541840 for advertising and related services, emphasizing the critical role of media, outreach, and public engagement in achieving the symposium’s goals. Proposals must be submitted by August 3, 2026, at 2:00 PM, with the solicitation posted on July 13, 2026, providing a five-week window for preparation. The bidder is expected to coordinate all aspects of the symposium’s design and delivery, including logistics for a virtual platform, development and distribution of digital content, promotion to key stakeholders, and follow-up materials to ensure maximum impact and knowledge transfer across the digital health community. While no specific point of contact is listed, the procurement is accessible through the GSA eBuy portal, and the successful contractor will support the federal agency’s mission to advance equitable, scalable, and effective digital health solutions nationwide.
Department of Health and Human Services

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2 days ago

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in 20 days
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NAICS: 541840
New
DIBBS
Domestic Origin Certification & RepresentationThe contract requires the submission of certification and documentation to verify the domestic origin of an oxygen minilator, ensuring full compliance with the Buy American Act and FAR 52.219-28 provisions. This obligation centers on demonstrating that the product is manufactured in the United States using domestic components and materials, aligning with federal procurement integrity standards. The submission must conclusively establish country of origin without ambiguity, as failure to meet these requirements may result in disqualification or contract non-compliance. The solicitation is issued under NAICS code 541840, categorized as a subcontract, and is managed by the Department of Defense through the Medical Supply Chain MD Surg FSF office. The response deadline is set for July 20, 2026, with the opportunity posted on July 12, 2026, providing a limited eight-day window for submission. All documentation must be submitted via the designated DIBBS platform, and there is no set-aside designation or specific small business preference indicated. The place of performance and point of contact details are unspecified, suggesting that the obligation is purely documentation-driven rather than requiring physical delivery or on-site services.
MEDICAL SUPPLY CHAIN MD SURG FSF

POSTED

2 days ago

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in 6 days
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NAICS: 541840
New
Communications & Outreach SupportThe contract seeks a subcontractor to develop and execute comprehensive communications and outreach strategies aimed at advancing the goals of the SEED program under the Office of Disability Employment Policy within the Department of Labor. Key responsibilities include designing and implementing digital communication campaigns, conducting targeted stakeholder engagement initiatives, and producing all content in full compliance with Section 508 accessibility standards to ensure inclusivity for individuals with disabilities. The work emphasizes accessible, equitable messaging across multiple platforms to increase awareness and participation in disability employment initiatives. The opportunity is posted as a subcontract under NAICS code 541840 and has a response deadline of July 31, 2026 at 6:00 PM Eastern Time. The place of performance is designated as Washington, D.C. with a ZIP code of 20210, indicating that work may primarily be conducted in or remotely supporting federal operations in the capital. The contract is accessible via the GSA eBuy portal, and while no specific set-aside status is listed, interested vendors must respond by the deadline to be considered for award.
Department of Labor

POSTED

5 days ago

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in 17 days
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NAICS: 541840
New
Federal
Audiovisual (AV) and Technical Support ServicesThe contract calls for the setup, operation, and ongoing technical support of audiovisual equipment essential for conducting training sessions, including projectors, microphones, sound systems, and video conferencing tools. Services must ensure seamless functionality during all events, requiring on-site expertise to manage equipment integration, troubleshoot technical issues in real time, and maintain consistent performance standards. The work is anticipated to occur in Washington, with performers expected to deliver reliable, high-quality AV support tailored to the needs of training activities conducted by the National Labor Relations Board. This subcontract is classified under NAICS code 541840, indicating it falls within the scope of advertising, marketing, and related services, specifically those involving technical support for audiovisual systems. The solicitation was posted on July 8, 2026, with a response deadline of July 15, 2026, at 3:00 PM. While no set-aside type is specified, interested parties must submit proposals before the deadline to be considered for award. The National Labor Relations Board is the acquiring agency, and the performance location is designated as Washington, though no specific address or point of contact is provided in the public listing.
National Labor Relations Board

POSTED

6 days ago

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in about 19 hours
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NAICS: 541840
New
SLED
Marketing and Distribution AutomationThe contract titled Marketing and Distribution Automation seeks to establish a subcontract for integrating digital marketing platforms to automate event promotion, streamline ticket distribution through email, SMS, and social media channels, and track campaign performance metrics in real time. The work is scoped to enhance the efficiency and reach of event marketing efforts by leveraging automated tools that synchronize promotional activities across multiple digital channels while providing actionable analytics to measure engagement, conversion rates, and return on investment. This collaboration is intended to support the State University of New York’s New York office in modernizing its outreach capabilities and improving audience targeting for university-sponsored events. The solicitation was posted on July 8, 2026, with a response deadline of July 16, 2026, and is classified under NAICS code 541840, which pertains to advertising and related services. The contract type is explicitly identified as a subcontract, indicating it will be executed under a primary agreement rather than as a direct procurement. There is no set-aside designation described, and while the agency name and organizational unit are provided, specific contact details, locations, or place of performance are not listed. Interested parties must access the official bidding portal via the provided web link to submit proposals and obtain any supplemental documentation required for participation.
State University of New York

POSTED

7 days ago

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in 2 days
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NAICS: 541840
New
Virtual Event Production & Webinar FacilitationThe contract seeks a vendor to plan, produce, and facilitate virtual events, webinars, and webcasts for the WorkforceGPS community, requiring full management of digital platforms, real-time live technical support during events, and strict adherence to accessibility standards to ensure inclusive participation. The scope encompasses end-to-end production, from initial planning and content coordination to execution and post-event support, with an emphasis on seamless technical delivery and compliance with federal accessibility requirements. This subcontract is issued by the Department of Labor’s Office of the Senior Procurement Executive and Office of the Assistant Secretary for Administration and Management, with performance centered in Washington, D.C., and a response deadline of July 29, 2026. Classified under NAICS code 541840 for advertising and promotional services, the opportunity is set aside for small businesses under the SBA program. Interested parties must submit responses through the eBuy portal using the provided contract number and solicitation link.
Department of Labor

POSTED

7 days ago

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in 15 days
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NAICS: 541840
SLED
Digital & Social Media Campaign ManagementThe contract seeks a vendor to manage comprehensive digital and social media campaigns focused on behavioral health outreach, requiring end-to-end execution including content creation, campaign scheduling, performance analytics, and active audience engagement across multiple platforms. The work is structured as a subcontract under the County of Riverside in California, with a North American Industry Classification System code of 541840, indicating it falls under advertising, public relations, and related services. The solicitation was posted on July 7, 2026, and responses are due by August 17, 2026, with no set-aside provisions specified. Campaigns must align with public health goals, targeting communities in need of behavioral health resources through strategic, data-driven social media initiatives. The place of performance and point of contact information are not provided, but all work is expected to be conducted remotely or in alignment with the agency’s operational needs as defined by the county.
County of Riverside

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7 days ago

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NAICS: 541840
Content Development and ManagementThe contract involves the creation and management of digital tour content for the Department of the Army, specifically centered around up to two interactive tours, each featuring 50 points of interest. The scope requires comprehensive content development including writing descriptive narratives, curating relevant multimedia assets such as images and audio, and seamlessly integrating all materials into a mobile application. The work must be executed to support an immersive experience for users visiting Fort Leonard Wood, with the final product delivered and maintained in alignment with the app’s technical specifications and user experience standards. The contract is structured as a subcontract under the SBA set-aside program, emphasizing small business participation, and is categorized under NAICS code 541840 for advertising and related services. All deliverables are expected to be completed and submitted by the response deadline of July 27, 2026, at 1:00 PM, with performance taking place primarily at Fort Leonard Wood, Missouri, 65473-0140. The contract is issued through the GSA eBuy system, and while no specific point of contact is listed, interested parties must navigate the designated procurement portal to submit proposals. The project is intended to enhance public and military visitor engagement through digital storytelling tied to the historical and operational significance of the installation.
Department of the Army

POSTED

8 days ago

DEADLINE

in 13 days
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NAICS: 541840
Knowledge Dissemination and Communications SupportThe contract seeks support for knowledge dissemination and communications to develop and distribute accessible, engaging materials such as success stories, best practices, and research summaries that advance program knowledge sharing within the Department of Health and Human Services, specifically under the Administration for Children and Families, Family and Youth Services Bureau. Work is to be performed in Rockville, Maryland, with a proposed deadline for responses on July 21, 2026, and the opportunity is classified as a subcontract under the SBA set-aside program, targeting small business participation. The NAICS code 541840 indicates the work falls under advertising, public relations, and related services, emphasizing the need for strategic communication and content creation geared toward broad audience engagement and accessibility. All deliverables must prioritize clarity, inclusivity, and relevance to support the bureau’s mission, ensuring materials are usable across diverse audiences including program stakeholders, service providers, and the public. While no specific point of contact is listed, the solicitation is available through the eBuy portal, and interested parties should prepare their submissions through the provided link. The absence of a solicitation number and detailed organizational information suggests the agency will manage the process internally, with emphasis on timely submission and alignment with federal communication standards for federal contracting under the SBA program.
Department of Health and Human Services

POSTED

8 days ago

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in 7 days
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NAICS: 541840
Multimedia Content IntegrationThe contract seeks integration and optimization of audio, video, and image content across both app and web platforms at points of interest, with a mandatory focus on implementing accessibility features to ensure usability for all audiences. The work is classified as a subcontract under the SBA set-aside program, targeting small business concerns, and falls under the NAICS code 541840 for advertising, public relations, and related services. The performance location is designated as Fort Leonard Wood, Missouri, with a zip code of 65473-0140, indicating the work must be conducted in support of U.S. Army Garrison operations at that installation. The solicitation was posted on July 7, 2026, and responses are due by 1:00 PM Eastern Time on July 27, 2026. The contracting agency is the Department of the Army through its Fort Leonard Wood office, and all submissions must be made via the eBuy platform using the specified RFQ link.
Department of the Army

POSTED

8 days ago

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in 13 days
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NAICS: 541840
Federal
Radio Advertising Campaign Execution – Charleston, SCA 12-month radio advertising campaign will be executed in the Charleston, SC market with full media planning, ad placement, scheduling, and performance tracking included. The contract is structured as a subcontract set aside exclusively for Service-Disabled Veteran-Owned Small Businesses, with the NAICS code 541840 identifying it under Advertising and Related Services. The opportunity was posted on July 6, 2026, and responses are due by July 17, 2026. The awarding agency is the Department of Veterans Affairs through its 247-NETWORK Contract Office 7, and the campaign must be performed in Charleston, with the primary service area centered on the 29401 ZIP code. The contract focuses on delivering targeted radio advertising to reach specific audiences within the Charleston market, leveraging strategic planning and measurable performance outcomes to ensure campaign effectiveness.
247-NETWORK Contract Office 7 (36C247)

POSTED

8 days ago

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in 3 days
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