Sponsorship and Advertising Sales Services

The 32nd District Agricultural Association is soliciting proposals for Sponsorship and Advertising Sales Services at the OC Fair & Event Center in Costa Mesa, California. The selected contractor will be responsible for maximizing revenue and brand impact by identifying sponsorable assets, creating tiered sponsorship packages, prospecting and negotiating with sponsors, and managing account fulfillment. Key operational requirements include maintaining a full-time on-site presence from June through August to service sponsors during the annual OC Fair and providing weekly progress reports to the Chief Business Development Officer. The contract term runs from December 1, 2026, through November 30, 2028, with three optional one-year extensions. The contract utilizes a commission-based pricing structure tied to specific sales goals, including 3 million dollars from new sponsors and 712,000 dollars from renewing multi-year sponsors. Award selection is based on a 100-point weighted scoring system evaluating corporate experience, the ability to perform, and financial stability, with a 5 percent preference granted to certified small businesses. Bidders must submit a comprehensive proposal via WeTransfer by October 30, 2026, including a technical proposal and a mandatory financial bid form. Awardees must comply with strict insurance requirements, including Commercial General Liability and Automobile Liability, and adhere to all facility policies, including Megan's Law screening and specific personnel identification procedures.