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Social Media Management & Influencer Campaigns (Mexico Market)

Active

State & Local

Response Deadline08/24/2026, 07:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Agency

Texas → City of South Padre IslandView Agency

NAICS

541840 - Media RepresentativesView NAICS

Place of Performance

TX, USA

Set-Aside

NONE

Documents

This scope was carved out of RFP NO. AORMEX-2606.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Professional Marketing Agency of Record for Mexico Market RFP NO. AORMEX-2606

AI Contract Breakdown

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Timeline

PostedAug 8

subcontract

Response DeadlineAug 24

Submission deadline

Response Deadline

08/24/2026, 07:00:00 PM UTCin 13 days

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Organization & Contact Information

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AgencyTexas → City of South Padre Island

ContactsNo contacts available

OfficeN/A

Organization / Agency

Texas → City of South Padre Island

View Agency Profile

Office AddressN/A

ContactsNo contact information available

Full Description

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Execute social media strategies on Mexican platforms including influencer partnerships, content creation, and audience engagement for tourism promotion.

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Professional Marketing Agency of Record for Mexico Market RFP NO. AORMEX-2606

Solicitation # RFP NO. AORMEX-2606

The City of South Padre Island is soliciting proposals for a Professional Marketing Agency of Record to target the Mexico market for Fiscal Year 2026–2027. The contract period runs from October 2026 through September 30, 2027, with a total program budget cap of 600,000 dollars, which includes a maximum of 120,000 dollars for agency compensation. The scope of work involves a comprehensive marketing campaign including media planning, Spanish-language website development, social media content, out-of-home and digital advertising, and experiential marketing events across Mexico, all while adhering to the Visit South Padre Island brand identity. Proposals must be submitted in a sealed package containing one original, three copies, and one digital copy on a USB drive by 2:00 p.m. on August 24, 2026. Selection is based on a trade-off model prioritizing technical merit over cost, with a total possible score of 130 points. Stage One evaluates Mexico-market experience, strategy, digital capabilities, and budget approach, while Stage Two consists of an oral interview or presentation. Mandatory requirements include certifications regarding the non-boycott of Israel, compliance with Texas Government Code, and the submission of Conflict of Interest and Interested Parties forms. All performance and legal venue are centered in Cameron County, Texas.

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