Professional Marketing Agency of Record for Mexico Market RFP NO. AORMEX-2606

The City of South Padre Island is soliciting proposals for a Professional Marketing Agency of Record to target the Mexico market for Fiscal Year 2026–2027. The contract period runs from October 2026 through September 30, 2027, with a total program budget not to exceed 600,000 dollars, of which 120,000 dollars is allocated for agency compensation. The selected agency will serve as an integrated extension of the Convention and Visitors Bureau to develop and execute a comprehensive media strategy. Key deliverables include Spanish-language website and social media content, influencer campaigns, out-of-home advertising, and programmatic digital media designed to increase visitation and awareness under the brand identities of THE Island and Texas’ Best Beach. Proposals must be submitted in a sealed package containing one unbound original, three copies, and one digital copy on a USB drive to the City Secretary by 2:00 p.m. on August 24, 2026. Award selection is based on a best-value trade-off analysis across two stages. Stage One evaluates Mexico-market experience, strategy, creative capabilities, cultural understanding, budget approach, and reporting methodology. Finalists will proceed to Stage Two, which assesses industry knowledge, professionalism, and presentation skills. Mandatory requirements include certifications regarding anti-boycott compliance of Israel, prohibited foreign entity compliance, and conflict of interest disclosures per Texas Government Code. All subcontractors require prior written approval from the CVB, and the prime contractor retains full liability for performance.