Professional Marketing Agency of Record for Mexico Market RFP NO. AORMEX-2606

The City of South Padre Island is soliciting proposals for a Professional Marketing Agency of Record to target the Mexico market for Fiscal Year 2026–2027. The contract period runs from October 2026 through September 30, 2027, with a total program budget cap of 600,000 dollars, which includes a maximum of 120,000 dollars for agency compensation. The scope of work involves a comprehensive marketing campaign including media planning, Spanish-language website development, social media content, out-of-home and digital advertising, and experiential marketing events across Mexico, all while adhering to the Visit South Padre Island brand identity. Proposals must be submitted in a sealed package containing one original, three copies, and one digital copy on a USB drive by 2:00 p.m. on August 24, 2026. Selection is based on a trade-off model prioritizing technical merit over cost, with a total possible score of 130 points. Stage One evaluates Mexico-market experience, strategy, digital capabilities, and budget approach, while Stage Two consists of an oral interview or presentation. Mandatory requirements include certifications regarding the non-boycott of Israel, compliance with Texas Government Code, and the submission of Conflict of Interest and Interested Parties forms. All performance and legal venue are centered in Cameron County, Texas.