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CM3601 Marketing Services

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CM3601International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

Yorkshire Water Services Limited is establishing a flexible framework agreement, solicitation number CM3601, to secure qualified marketing services providers for integrated marketing and communications activity. The framework aims to support strategic objectives, enhance customer engagement, and promote environmental and public service priorities through a variety of channels. The scope is divided into two distinct lots: Lot 1 focuses on Brand and Marketing Services, including strategic planning, creative development, and content creation with an estimated value of 3.4 million GBP; Lot 2 covers Media Buying and Media Services, including strategy, planning, and optimization with an estimated value of 9.717 million GBP. The total estimated value of the framework is 14.25 million GBP, with a performance period running from April 30, 2027, to April 29, 2030. The procurement utilizes a competitive flexible procedure to appoint an unlimited number of suppliers. Once established, specific work packages and deliverables will be awarded via a combination of mini-competitions and a direct award taxi-rank system. Evaluation for award is based on a weighted criteria consisting of a Capability Questionnaire at 50 percent, Commercial Evaluation at 35 percent, and a Supplier Campaign Briefing at 15 percent. Appointed providers must demonstrate creative capability and strategic insight while ensuring all communications are inclusive and consistent with regulatory obligations. Lot 2 suppliers are specifically required to maintain high levels of transparency regarding media recommendations and investment decisions. All tenders must be submitted electronically via the SAP Ariba portal by November 13, 2026.

General Info

Yorkshire Water seeks marketing and media providers for a £14.25 million framework agreement.

Agency

Yorkshire Water Services Limited

NAICS

541810 - Advertising Agencies

Place of Performance

GBR

Set-Aside

NONE

Documents

Yorkshire Water CM3601 Marketing Services Framework

rfp

High

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseSolicitation

PostedOct 22

Solicitation

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Organization & Contact Information

AgencyYorkshire Water Services Limited

Contacts1 person available

OfficeN/A

Organization / AgencyYorkshire Water Services Limited

Office AddressN/A

Contacts

contact@example.gov

Full Description

Yorkshire Water Services Limited is seeking to appoint suitably qualified and experienced marketing services providers to a framework agreement to support the planning, development, delivery and evaluation of integrated marketing and communications activity. The framework will support Yorkshire Water in delivering its strategic objectives, strengthening customer engagement and trust, raising awareness of key services and initiatives, promoting positive behaviours and supporting the organisation's wider business, environmental and public service priorities. The scope of the framework may include, but is not limited to, strategic marketing planning, brand development and management, creative strategy and campaign development, advertising, digital marketing, social media, content creation, customer engagement, audience insight and research, media planning and buying, campaign implementation, performance measurement and evaluation. Appointed suppliers may be required to provide services across a range of channels and audiences, developing effective, accessible and inclusive communications that respond to customer needs and deliver measurable outcomes. Activity may support customer awareness and understanding, water efficiency, environmental protection, operational communications, service improvements, reputation management and other corporate priorities. Yorkshire Water intends to establish a flexible framework arrangement through which services may be commissioned in response to changing business requirements. The framework may comprise one or more suppliers and/or lots, subject to the final procurement structure. Specific requirements, deliverables and performance expectations will be defined through individual call-off contracts or work packages. The appointed supplier(s) will be expected to demonstrate relevant expertise, creative capability, strategic insight, effective project and account management, value for money and a commitment to delivering high-quality, measurable and sustainable outcomes. Suppliers must also be able to work collaboratively with Yorkshire Water stakeholders and other appointed partners, ensuring consistency with the organisation's brand, values, regulatory obligations and customer commitments. The procurement aims to secure high-quality, innovative and cost-effective marketing services that provide flexibility, support continuous improvement and deliver demonstrable value for Yorkshire Water and the communities it serves.