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Market Research and Customer Engagement Services

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Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Market Research and Customer Engagement Services supports prime contractors working on projects for Yorkshire Water Services Limited. The scope of work focuses on performing audience insight research and developing strategic customer engagement plans to drive behavioral change. The selected provider will utilize data analytics, CRM insight tools, and survey instruments to evaluate engagement outcomes and must ensure all activities strictly adhere to GDPR data protection regulations. Key deliverables for this engagement include comprehensive audience insight reports, detailed engagement plans, and performance evaluation reports. The contract is categorized under NAICS code 541910, emphasizing the requirement for specialized market research and polling expertise to optimize how the agency interacts with its customer base.

General Info

Subcontract for market research and customer engagement services supporting Yorkshire Water Services Limited.

Agency

Yorkshire Water Services Limited

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

GBR

Set-Aside

NONE

Documents

This scope was carved out of CM3601.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

CM3601 Marketing Services

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Timeline

PostedOct 22

subcontract

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Organization & Contact Information

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AgencyYorkshire Water Services Limited

ContactsNo contacts available

OfficeN/A

Organization / AgencyYorkshire Water Services Limited

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs audience insight research and develops customer engagement strategies for prime contractors on Yorkshire Water Services Limited projects. Conducts audience research, develops behavioral change activities, and evaluates engagement outcomes using survey tools, data analytics, and CRM insight tools. Adheres to GDPR data protection regulations. Delivers audience insight reports, engagement plans, and performance evaluation reports.

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