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NAICS Code· 541910

Marketing Research and Public Opinion Polling

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data. Illustrative Examples: Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services Opinion research services Cross-References. Establishments primarily engaged in--Show more

NAICS 541910 – Marketing Research and Public Opinion Polling encompasses the systematic collection, analysis, and interpretation of data to inform policy decisions, public communication strategies, and program evaluation across federal agencies. This sector includes survey design, focus group facilitation, statistical modeling, sentiment analysis, and behavioral research methodologies used to assess public attitudes, stakeholder perceptions, and program effectiveness.

68
Active Contracts
$130.0M
Total Obligations (12mo)
162
Awarded Contracts (12mo)
96
Contractors Awarded (12mo)
-75.5%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 541910.

AI Industry Description

NAICS 541910 – Marketing Research and Public Opinion Polling encompasses the systematic collection, analysis, and interpretation of data to inform policy decisions, public communication strategies, and program evaluation across federal agencies. This sector includes survey design, focus group facili...

NAICS 541910 – Marketing Research and Public Opinion Polling encompasses the systematic collection, analysis, and interpretation of data to inform policy decisions, public communication strategies, and program evaluation across federal agencies. This sector includes survey design, focus group facilitation, statistical modeling, sentiment analysis, and behavioral research methodologies used to assess public attitudes, stakeholder perceptions, and program effectiveness. In the government contracting landscape, these services are critical for evidence-based decision-making, citizen engagement initiatives, and compliance with performance measurement mandates under frameworks like GPRA and the Results Act. Contractors in this space often deploy mixed-methods approaches, combining quantitative polling with qualitative ethnographic techniques to deliver actionable insights tailored to complex public sector challenges. Top contractors in this sector include Deloitte Consulting LLP, which leverages its data analytics and public sector expertise to deliver large-scale opinion research and policy evaluation services. The competitive landscape is dominated by large primes with robust research divisions, though mid-sized firms specializing in survey methodology and data visualization also hold significant market share through targeted task orders. Key government buyers include the Department of Veterans Affairs, Department of Defense, Department of Homeland Security, Department of Transportation, and Department of Health and Human Services. These agencies deploy marketing research to evaluate veteran satisfaction, assess public compliance with safety campaigns, measure community response to emergency protocols, and gauge the effectiveness of health outreach initiatives. Demand is driven by statutory reporting requirements and the need to align programs with evolving public sentiment. The market offers strong opportunity density for firms with expertise in survey instrumentation, longitudinal data analysis, and secure handling of sensitive respondent data. Growing emphasis on equity-focused research and real-time feedback loops is expanding demand for agile, tech-enabled polling platforms and AI-assisted text analytics. Contractors with certified methodologies and experience in federal data governance frameworks are best positioned to compete.

Top Contractors

Companies with the highest total award value under NAICS 541910, ranked by dollars won.

Ranked by total awards
CompanyTotal AwardsContracts
NATIONAL OPINION RESEARCH CENTER$47.1M4
IGNITED LLC$12.0M4
DIX-GRA, INC.$12.0M1
RESEARCH TRIANGLE INSTITUTE$6.3M1
THE DISTRICT COMMUNICATIONS GROUP LLC$5.4M20
IPSOS PUBLIC AFFAIRS, LLC$5.0M5
DATA RECOGNITION CORPORATION$4.4M3
WESTAT, INC.$4.0M1
TRIBILITY LLC$3.6M2
L&M POLICY RESEARCH, LLC$2.8M2

Top Agencies

Federal agencies directing the most contract spending toward NAICS 541910.

Department Of Health And Human Services17 awards$65.0M
Department Of Veterans Affairs9 awards$16.1M
Department Of Homeland Security5 awards$13.4M
Department Of State66 awards$11.1M
Department Of Labor5 awards$5.8M
General Services Administration5 awards$4.8M
National Cemetery Administration (36C786)1 award$2.9M
Department Of The Treasury14 awards$2.5M
Department Of Agriculture3 awards$1.7M
Department Of Transportation2 awards$1.5M

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NAICS 541910 FAQ

Frequently Asked Questions

NAICS code 541910 covers Marketing Research and Public Opinion Polling. This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data. Illustrative Examples: Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services Opinion research services Cross-References. Establishments primarily engaged in--

Recently Posted in Marketing Research and Public Opinion Polling

NAICS: 541910
New
SLED
Call 001 612187-134319The solicitation seeks a Design-Build contractor for the Bridge Replacement, C-13-038, I-391 over ST 116 in Chicopee, Massachusetts, with a projected contract value of $145.7 million. The project involves the demolition of the existing bridge structure, construction of a new superstructure and substructure, highway reconstruction including storm drainage, signing, and temporary lighting, along with extensive temporary works for traffic management during phased construction. The work is governed by the MassDOT Standard Specifications for Highways and Bridges, 2026 Edition, and must comply with AASHTO and Federal Highway Administration standards. The design life for new bridges is set at 75 years with a minimum service life of 100 years, and pavement must last at least 40 years. Proposals must be submitted in two distinct parts: a Technical Proposal capped at 40 pages and a Price Proposal delivered through the Bid Express portal. The Technical Proposal must include detailed plans for project management, quality control systems, construction staging, civil/traffic design, environmental compliance, utilities coordination, and geotechnical considerations, with evaluation weighted heavily toward technical merit at 65%, while project management and coordination account for the remaining 35%. The award will be determined by the lowest Overall Value Rating—calculated by dividing the total price by the cumulative technical score—ensuring a best-value selection rather than lowest bid. All proposers are required to submit a 5% bid bond, demonstrate the capacity to provide 100% performance and payment bonds, and comply with strict organizational conflict of interest disclosures through Attachment F. Proposals must include fully completed forms for the letter of transmittal, stipend agreement, design cost statement, conflict of interest disclosure, ATC rules acknowledgment, and escrow documentation. Escrow Proposal Documentation (EPD), containing all data used to formulate the price proposal, must be submitted to Foley Hoag LLP within five business days of proposal opening. Selected contractors must establish a project office within one mile of the worksite, furnish a fully equipped field office for seven MassDOT staff members, and adhere to a 2039-calendar-day performance period beginning with a Notice to Proceed expected on December 8, 2026. Payment is structured as a lump sum with disbursements tied to major work milestones. The contract is subject to legislative appropriation and nullified if expenditures exceed annual budgeted amounts. Contractors are obligated to indemn
Massachusetts Department of Transportation

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NAICS: 541910
New
Federal
EUR/Athens -National public opinion polling in GreeceThe U.S. Embassy in Athens, Greece is seeking a qualified contractor to conduct national public opinion polling across Greece on issues of strategic interest to the embassy. The contractor must be an established business operating within Greece, possessing the capability to design, implement, and deliver scientifically valid and representative public opinion data. This solicitation, identified as 19GR10-26-Q-0039, is currently in the pre-solicitation phase and falls under the NAICS code 541910 for other scientific and technical consulting services. All work must be performed in Athens, Greece, with the performance location clearly specified as Attikí, zip code 101 60. The U.S. Department of State, through its office in Washington, D.C., is the contracting agency, and inquiries should be directed to the designated point of contact, Dresden A. Kalin, at AthProcurement@state.gov, with Anneza Moustaka as the secondary contact. Proposals must come from entities legally established and active in the Greek market, ensuring local expertise and access to the necessary population samples for credible polling results.
American Embassy Athens

POSTED

1 day ago

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NAICS: 541910
New
Federal
Providing Public Opinion Research Surveys.The U.S. Embassy in Amman, under the Department of State, is seeking qualified providers to conduct public opinion research surveys through a Request for Quotations with the solicitation number 19J01026Q0014. The contract will be awarded to the responsible offering party submitting the lowest priced, acceptable proposal without preliminary discussions, though clarifications or best and final offers may be requested if needed. All submissions must be in English, fully complete, and received by August 2, 2026, at 16:00 local time. Offerors must register in the System for Award Management prior to submission and include mandatory documentation such as SF-1449, Section I Pricing, Section 5 Representations and Certifications, and any additional items outlined in Section 3 of the solicitation. Failure to meet any requirement will result in disqualification. Proposals must be sent via a single email to AmmanRFQ@state.gov with the subject line formatted as the solicitation number followed by the company name, and attachments must be in Word, Excel, or PDF, not exceeding 20MB each. If multiple emails are required due to file size, the total number of submissions must be clearly indicated. Questions about the solicitation must be submitted in writing by July 20, 2026, to AmmanRFQQuestions@state.gov with the subject line referencing the solicitation number. The primary point of contact is Jeff K. Blythe, and performance will occur in Amman, with the government agency based in Washington, D.C. The NAICS code for this opportunity is 541910, and no set-aside classification applies.
US Embassy Amman

POSTED

1 day ago

DEADLINE

in 19 days
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NAICS: 541910
New
Canada
EE517-261391 - Engineering Consultant RBLM phases 2-3 RFPPublic Works and Government Services Canada, acting on behalf of Transport Canada, is seeking an engineering consulting firm to provide specialized professional services for phases two and three of the Lac-Mégantic bypass construction project in Quebec. The scope includes oversight during the construction and commissioning phase as well as the dismantling and site remediation phase, ensuring Canada’s interests are safeguarded throughout these critical stages. The consultancy must deliver technical expertise to support regulatory compliance, environmental protection, and project integrity as defined in the solicitation. The opportunity is open under solicitation number WS5528201404, classified under NAICS code 541910 for other scientific and technical consulting services, and is issued as a federal procurement through the Government of Canada. Proposals must be submitted by July 14, 2026, at 7:00 p.m. Eastern Time, with the solicitation published on July 13, 2026. All submissions and inquiries should be directed to Pierre-Luc Dube, the designated Contracting Authority, via the provided government email. The place of performance is exclusively in Lac-Mégantic, Quebec, and no set-aside provisions apply to this tender.
Department of Public Works and Government Services

POSTED

1 day ago

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in about 3 hours
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NAICS: 541910
New
Federal
State-Level Data on Software Investment, Equipment Purchases, and E-Commerce ShipmentsThis is a sources sought notice issued by the Department of Commerce, specifically through the Bureau of Economic Analysis, for the collection of state-level data on software investment, equipment purchases, and e-commerce shipments to enhance regional economic accounting. The notice, identified by solicitation number BABC132126DataReq, is purely for market research and planning purposes and does not constitute a solicitation, request for quotes, or any binding obligation from the government. Responses are not offers and cannot form a contract. The data requirements focus on identifying software installations and equipment use at the operating establishment level—rather than headquarters—with geographic attribution by state, annual or sub-annual frequency, and industry classification using NAICS codes. E-commerce data must cover domestic and international retail shipments, classified by retailer or product category, and be representative of the full U.S. household universe or weighted nationally. Technical deliverables must be in structured, machine-readable formats and accessible via API, SFTP, flat files, or a web platform, with annual updates expected within a few months after year-end. Licensing terms must permit BEA to publish derived statistics and internally use the data across its program areas. Vendors must submit a capability statement, supporting documentation, and up to ten pages of narrative addressing the Statement of Work, including methodology, historical data depth, delivery capabilities, and sample data. A cover page must include vendor name, Cage code, UEI number, DUNS number, and business size. The NAICS code listed is 541910, though 518210 is referenced in supporting materials; no small business set-aside is being used. Submissions are due by July 17, 2026, and must be emailed with a specified subject line. The government will not reimburse any costs incurred in responding. All responses are voluntary and confidential, with the agency reserving the right to revise requirements prior to any future solicitation. Point of contact is Blen Gabriel at the Department of Commerce in Washington, D.C.
Department Of Commerce Sspo

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4 days ago

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in 3 days
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NAICS: 541910
New
Federal
Market Research/Industry Feedback for potential Progressive Design-Build (PDB)/OTA projects at Altus AFB.The U.S. Army Corps of Engineers, Tulsa District, is conducting market research to gather industry feedback on the most effective project delivery method and contracting vehicle for future facilities projects at Altus Air Force Base, with a focus on evaluating Progressive Design-Build (PDB) and Other Transaction Authority (OTA) as potential approaches. This effort is intended to inform the government’s decision-making process by identifying industry capabilities, preferences, and potential challenges associated with these delivery models, particularly in the context of defense infrastructure needs. Responses must be submitted via email to Daniel Foyil at Daniel.A.Foyil@usace.army.mil no later than 2:00 PM CST on July 23, 2026, utilizing the solicitation number W912BV26SDF02, which falls under the NAICS code 541910 for other scientific and technical consulting services. The place of performance is identified as Coffeyville, Oklahoma, and the solicitation is issued by the Department of Defense through the W076 Endist Tulsa office, with no set-aside provisions indicated. All sections of the Federal Acquisition Regulation— including contract clauses, evaluation factors, deliverables, representations, special requirements, and instructions—are either unavailable or inaccessible due to system errors, indicating this is strictly a source-sought notice to inform future procurement strategy rather than a binding solicitation. There is no estimated contract value provided, and no attachments or detailed specifications are accessible within the available data.
W076 Endist Tulsa

POSTED

4 days ago

DEADLINE

in 9 days
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NAICS: 541910
New
Federal
Market Research/Industry Feedback for potential Progressive Design-Build (PDB)/OTA projects at Tinker AFBThe U.S. Army Corps of Engineers, Tulsa District, is conducting market research to gather industry feedback on the most effective project delivery method and contracting vehicle for future facility projects at Tinker Air Force Base. This effort seeks input on whether a Progressive Design-Build (PDB) approach or an Other Transaction Authority (OTA) vehicle would better serve the needs of the government in delivering these facilities, with the goal of identifying optimal contractual frameworks that align with FAR-based practices or alternative acquisition methodologies. Responses are to be emailed to Daniel Foyil of the U.S. Army Corps of Engineers no later than 2:00 PM CST on July 23, 2026, and the solicitation number W912BV26SDF01 identifies this as a sources sought notice under NAICS code 541910 for other scientific and technical consulting services. The performance location is specified as Midwest City, Oklahoma, and the notice is issued by the Department of Defense through its Tulsa-based office. No contract value, deliverables, evaluation criteria, performance timelines, submission instructions beyond the email deadline, or formal contract clauses are included in this notice, as it is strictly a pre-solicitation market research tool designed to inform future acquisition strategies and does not constitute a request for proposals, quotations, or offers. Industry participants are encouraged to provide insights on preferred delivery models and contracting vehicles without any obligation to proceed with procurement, and no attachments, representations, certifications, or pricing information are required or provided in this outreach.
W076 Endist Tulsa

POSTED

4 days ago

DEADLINE

in 9 days
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NAICS: 541910
New
Canada
Transportation Tomorrow SurveyThe Ministry of Transportation is seeking a vendor to conduct the 2026 Transportation Tomorrow Survey, a comprehensive travel survey targeting households across the Greater Golden Horseshoe Area to gather detailed data on weekday trip patterns. The scope mirrors that of the 2022 survey, ensuring continuity in data collection methodology and geographic coverage to support regional transportation planning. The selected vendor will be responsible for designing the survey instrument, executing field operations, and delivering a finalized dataset alongside analytical outputs that meet the needs of transportation planners in the region. The solicitation, identified as tender_21797, was posted on July 9, 2026, with a response deadline of August 10, 2026. Interested vendors must submit proposals to the Government of Canada through the Canada Buys platform, with Suba Thambithurai serving as the primary contracting authority. Contact information for inquiries is provided via email and phone, and the survey’s outcome will directly inform infrastructure and mobility planning efforts across the Greater Golden Horseshoe. The procurement is categorized as federal in nature, with no specific set-aside provisions, and performance is expected to occur within the surveyed region.
Ministry of Transportation

POSTED

5 days ago

DEADLINE

in 27 days
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NAICS: 541910
New
SLED
Multivariate & A/B Testing ServicesTexas A&M University is seeking subcontractors to provide multivariate and A/B testing services aimed at optimizing conversion rates for digital campaigns and landing pages. The contract involves designing, implementing, and analyzing experimental tests to evaluate user behavior and improve digital performance metrics. The opportunity was posted on July 7, 2026, with a response deadline of July 28, 2026, and falls under NAICS code 541910, which classifies it as other scientific and technical consulting services. This is a subcontract arrangement without a designated set-aside type, and the place of performance and point of contact details are not specified. Interested parties must respond through the provided online portal before the deadline.
Texas A&M University

POSTED

7 days ago

DEADLINE

in 14 days
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NAICS: 541910
Closed
Federal
Notice of Intent to Award a Sole Source Commercial Simplified Acquisition Procedures (SAP) Purchase Order for Supply Chain Monitoring – Infant FormulaThe Food and Drug Administration intends to award a sole source firm-fixed-price commercial service contract to Circana, LLC for supply chain monitoring of infant formula in the United States, leveraging its unique capability to provide critical data essential to maintaining the continuity of the FDA’s response to the infant formula shortage. This acquisition is conducted under simplified acquisition procedures as a commercial service, authorized under FAR Part 6.103-1 due to the absence of any other responsible source capable of delivering the required data, and no other firms have expressed interest in meeting the requirements. The contract will provide two specific commercial tools: CLIN 1 includes two user licenses for the Out of Stock Tracking Solution and CLIN 2 includes one user license for Liquid Data Go, both scheduled for delivery by July 30, 2026, with one-year validity periods. The acquisition is classified under NAICS code 541910 for Marketing Research and Public Opinion Polling with a total value of $22.5 million. The point of contact for inquiries and submissions is Haroon Gulzar at the FDA Office of Acquisition and Grant Services, with responses required by July 10, 2026, at 5:00 p.m. Eastern Time. The notice explicitly states this is not a competitive solicitation; however, any other firm seeking consideration must submit a capability statement demonstrating its ability to meet the requirements, and the government retains full discretion to determine whether to open the requirement to competition based on any such submissions. The place of performance is in Chicago, Illinois, while the contracting office is located in Rockville, Maryland.
FDA Office Of Acq Grant Svcs

POSTED

8 days ago

CLOSED

4 days ago
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NAICS: 541910
Federal
Performance Reporting and AnalyticsThis contract is for the generation of performance reports for radio ad campaigns, requiring detailed analysis of audience reach, frequency, demographic segmentation, and strict adherence to federal data standards. The work will be performed in Charleston, South Carolina, under a subcontract structure specifically reserved for Service-Disabled Veteran-Owned Small Businesses, identified by the NAICS code 541910 for other scientific and technical consulting services. The opportunity was posted on July 6, 2026, with a response deadline of July 17, 2026, and is managed by the 247-NETWORK Contract Office 7 within the Department of Veterans Affairs. All deliverables must comply with federal guidelines to ensure data integrity and regulatory alignment, and the contractor must possess the capability to deliver accurate, timely, and actionable analytics to support campaign optimization and reporting requirements.
247-NETWORK Contract Office 7 (36C247)

POSTED

8 days ago

DEADLINE

in 3 days
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NAICS: 541910
Closed
User Research and Experience EvaluationThe contract seeks to conduct comprehensive user research to enhance taxpayer understanding of math error notices issued by the IRS, focusing on usability testing, surveys, and cognitive walkthroughs to identify and address communication barriers. The work will evaluate how taxpayers interpret these notices and will inform design improvements to make the information clearer, more accessible, and less confusing, ultimately reducing errors and increasing compliance. The research activities must be conducted in a manner that adheres to user-centered design principles and produces actionable insights for the IRS. This is a subcontract awarded under the Small Business Administration set-aside program, classified under NAICS code 541910 for other scientific and technical consulting services. The response deadline is July 14, 2026, with the solicitation posted on July 6, 2026. Performances will take place at the contractor’s facility with a ZIP code of 61705, and the award will be managed by the Office of the Chief Procurement Officer within the Department of the Treasury. Interested parties must submit their proposals through the eBuy platform using the specified RFQ link before the deadline.
Department of the Treasury

POSTED

9 days ago

CLOSED

about 13 hours ago
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