NAICS 541921: Photography Studios, Portrait
This U.S. industry comprises establishments known as portrait studios primarily engaged in providing still, video, or digital portrait photography services. Illustrative Examples: Home photography services School photography services Passport photography services Videotaping services for special events (e.g., weddings) Cross-References. Establishments primarily engaged in--Show more
NAICS 541921 – Photography Studios, Portrait covers professional photographic services focused on capturing individual and group portraits in controlled studio environments. This includes portrait photography for identification, personnel records, ceremonial events, and official documentation purposes, often requiring compliance with federal imaging standards such as those for credentialing, biometric data collection, and personnel files.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 541921.
AI Industry Description
NAICS 541921 – Photography Studios, Portrait covers professional photographic services focused on capturing individual and group portraits in controlled studio environments. This includes portrait photography for identification, personnel records, ceremonial events, and official documentation purpos...
NAICS 541921 – Photography Studios, Portrait covers professional photographic services focused on capturing individual and group portraits in controlled studio environments. This includes portrait photography for identification, personnel records, ceremonial events, and official documentation purposes, often requiring compliance with federal imaging standards such as those for credentialing, biometric data collection, and personnel files. Services may involve lighting setup, digital image processing, background management, and secure file delivery systems tailored to government security protocols. While primarily civilian-facing, this NAICS plays a critical supporting role in federal operations requiring standardized visual identification, particularly in transportation, law enforcement, and personnel management contexts. The primary contractor in this sector is High Plains Computing Inc., a small business specializing in secure, high-volume portrait photography services for federal clients. The competitive landscape is concentrated, with few large primes and a niche presence of specialized small businesses leveraging technical expertise in compliant imaging workflows and encrypted data handling. Contracting activity is driven by agencies requiring consistent, high-quality visual records under strict regulatory frameworks. The Department of Transportation is the leading federal buyer in this category, primarily acquiring portrait services for driver’s license issuance, commercial driver identification, and transportation workforce credentialing programs. Demand stems from state and federal partnerships under mandates for standardized photo identification systems, often tied to REAL ID compliance and cross-agency verification initiatives. The market is characterized by low contractor density and high operational specificity, making it accessible to small businesses with proven expertise in secure, standardized portrait photography and data handling. Opportunities are concentrated in agencies undergoing modernization of identity documentation systems, with recurring contract cycles tied to credential renewal programs and interagency data integration efforts.
Small Business Size Standard
The SBA threshold that decides who can bid NAICS 541921 work as a small business.
The SBA cap for this NAICS (13 CFR 121.201). A business at or under it can self-certify as small for work in this code, which is what makes it eligible for a small-business set-aside. The cap is set per NAICS, so the same company can be small in one code and not in another.
13 CFR 121.201, effective January 1, 2026. The SBA revises the table roughly once a year.
Top Contractors
Companies with the highest total award value under NAICS 541921, ranked by dollars won.
| Company | Total Awards | Contracts |
|---|---|---|
| B&B SOLUTIONS US LLC | $155K | 1 |
| FISHER-CAL INDUSTRIES INC | $112K | 1 |
| MISCELLANEOUS FOREIGN AWARDEES | $85K | 11 |
| MOTION CAPTURE TECHNOLOGIES, LLC | $73K | 1 |
| DNP IMAGINGCOMM AMERICA CORPORATION | $54K | 1 |
| ATHENA A LATOCHA | $35K | 1 |
| GETTY IMAGES (US), INC. | $0 | 1 |
Top Agencies
Federal agencies directing the most contract spending toward NAICS 541921.
Competition
How many companies historically bid on federal awards in NAICS 541921, from bidder counts reported on USAspending.
Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 885 reported awards
Median Bidders
1
Per reported award, all-time
Single-Bid Awards
76%
Share of reported awards with one bidder
10+ Bidder Awards
1%
Share of reported awards with 10+ bidders
Reported Awards
885
83% of 1,062 total awards
Share of reported awards in each bidder-count bracket per federal fiscal year.
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
541921This Code Photography Studios, Portrait | Usually Single-Bid | 1 | 76% | 88583% of 1,062 | |
54192NAICS Industry | Usually Single-Bid | 1 | 52% | 3,59883% of 4,325 | |
5419Industry Group Other Professional, Scientific, and Technical Services | Usually Single-Bid | 1 | 63% | 288,44179% of 365,250 | |
541Subsector | Fewer Bidders | 2 | 49% | 2,918,78285% of 3,416,794 | |
54Sector Professional, Scientific, and Technical Services | Fewer Bidders | 2 | 49% | 2,918,78285% of 3,416,794 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
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