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NAICS Code· 541910

NAICS 541910: Marketing Research and Public Opinion Polling

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data. Illustrative Examples: Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services Opinion research services Cross-References. Establishments primarily engaged in--Show more

NAICS 541910 – Marketing Research and Public Opinion Polling encompasses the systematic collection, analysis, and interpretation of data to inform policy decisions, public communication strategies, and program evaluation across federal agencies. This sector includes survey design, focus group facilitation, statistical modeling, sentiment analysis, and behavioral research methodologies used to assess public attitudes, stakeholder perceptions, and program effectiveness.

56
Active Contracts
$120.1M
Total Obligations (12mo)
132
Awarded Contracts (12mo)
74
Contractors Awarded (12mo)
1
Median Bidders per Award
-46.6%
YoY Growth

Contract Opportunities

Active solicitations and awarded contracts classified under NAICS 541910Marketing Research and Public Opinion Polling.

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NAICS 541910 FAQ

Frequently Asked Questions

NAICS code 541910 covers Marketing Research and Public Opinion Polling. This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data. Illustrative Examples: Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services Opinion research services Cross-References. Establishments primarily engaged in--

Recently Posted in Marketing Research and Public Opinion Polling

NAICS: 541910
Closed
SLED
Call 001 612187-134319
Solicitation # 612187-134319
This solicitation, numbered 612187-134319 and titled Call 001 612187-134319, is a Best Value Design-Build procurement issued by the Massachusetts Department of Transportation for the Bridge Replacement, C-13-038, on I-391 over Chicopee Street in the City of Chicopee. The project involves the demolition and reconstruction of bridge superstructure and substructure, highway reconstruction including storm drainage, signing, and temporary lighting, as well as temporary traffic management, laydown areas, and utility coordination. The work is structured as a lump sum contract with an estimated value of $145.7 million and requires completion within 2,039 calendar days after receipt of a Notice to Proceed, with an anticipated start date of December 8, 2026. Proposals must be submitted by 2:00 PM on August 28, 2026, with the Technical Proposal uploaded to a secured MassDOT Dropbox site and the Price Proposal submitted via the Bid Express portal. Proposers must be pre-registered with MASSDOT and have an approved bidding authorization to participate. The evaluation is based on a weighted system where 65% of the score is allocated to the Technical Approach—covering Civil/Traffic, Environmental, Utilities, Structures and Geotechnical, and Construction Staging—and 35% to Project Management and Coordination, including Quality Control, Design and Construction Management, and Schedule and Cost Control. The award is determined by the lowest Overall Value Rating, calculated as the total price divided by the technical proposal score. Proposals must pass several mandatory checkpoints: proper submission format, organization per Section 3.3, inclusion of all required forms, and submission of a 5% bid bond via Bid Express. Mandatory attachments include Technical and Price Proposal forms, Escrow Documentation Exhibits, Conflict of Interest Disclosure, and ATC Rules Acknowledgement. The Design-Builder must maintain an on-site project office within one mile of the work location and provide a fully equipped field office for seven MassDOT staff members. The contract is governed by Massachusetts law, includes indemnification and compliance clauses requiring adherence to federal, state, and local non-discrimination and environmental laws, and is contingent on legislative appropriation. Significant requirements include bonding for 100% of contract value, escrow of all pricing documentation with Foley Hoag LLP, submission of
Massachusetts Department of Transportation

POSTED

40 minutes ago

CLOSED

40 minutes ago
View Details
NAICS: 541910
New
Federal
TEGUC - Public Opinion Research Program
Solicitation # 19H08026R0007
The US Embassy in Tegucigalpa, Honduras, is soliciting proposals under RFP 19H08026R0007 for a qualified public opinion research company to implement a program monitoring sentiment and opinion among Hondurans, specifically focusing on quantitative polling regarding illegal immigration. This is a combined synopsis and solicitation for a one-year, firm-fixed-price contract. The selected contractor must be capable of executing nationwide surveys in Honduras, providing a strategic work plan, and delivering reports and presentations in both English and Spanish. The period of performance consists of twelve months, featuring two distinct research rounds, with the second round occurring approximately nine months after the first. To be eligible, offerors must provide proof of SAM registration and demonstrate at least ten years of public opinion research experience, including a client list from the past three years and evidence of working with foreign governments or international organizations. Additionally, the contractor must maintain a permanent business address and telephone listing within Honduras and appoint a project manager proficient in English and Spanish. Award will be granted to the lowest priced, acceptable, and responsible offeror. Proposals must be submitted electronically to TGUBids@state.gov by September 4, 2026, at 16:00 local time, adhering to a 30MB file size limit per email. Required submissions include IRS Form W-14 and specific representations and certifications.
US Embassy Tegucigalpa

POSTED

1 day ago

DEADLINE

in 7 days
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NAICS: 541910
New
Federal
MARKET ANALYSIS: PREFERENCES AND BEHAVIORS REGARDING U.S. FOOD AND BEVERAGES
Solicitation # PR16166521
The US Embassy in Bogota, acting for the USDA Foreign Agricultural Service, is soliciting a Request for Quotation under solicitation number PR16166521 for a comprehensive market analysis of Colombian consumer preferences and behaviors regarding U.S. food and beverage products. The project involves conducting quantitative and qualitative research across five major cities, including Bogota, Medellin, Cali, Barranquilla, and Cartagena, targeting socioeconomic levels 4, 5, and 6. The selected contractor will survey between 1,000 and 1,500 respondents to identify market opportunities, purchasing behaviors, and barriers to access. Key deliverables include a detailed written analysis report of maximum 30 pages and an executive summary of 15 to 20 slides, both provided in English and Spanish within 15 working days following fieldwork. The total estimated duration of the project is 10 to 14 weeks. To be eligible for the award, which will be granted to the lowest priced technically acceptable offer, contractors must demonstrate at least three years of consumer research experience in Colombia and provide a list of three relevant past clients. Requirements include providing a bilingual English-Spanish point of contact, evidence of legal business status with all necessary local permits, and a proposed project timetable. All intellectual property rights for the project will be transferred to FAS Bogota, and the contractor must comply with Colombian data protection regulations and Section 889 of the John S. McCain National Defense Authorization Act regarding telecommunications equipment. Payment is set at EFT net 30 calendar days upon the government's acceptance of final deliverables. Proposals must be submitted via email to the Bogota Contracting Office by August 27, 2026.
US Embassy Bogota

POSTED

2 days ago

DEADLINE

in 6 days
View Details

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