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NAICS Code· 541910

NAICS 541910: Marketing Research and Public Opinion Polling

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data. Illustrative Examples: Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services Opinion research services Cross-References. Establishments primarily engaged in--Show more

NAICS 541910 – Marketing Research and Public Opinion Polling encompasses the systematic collection, analysis, and interpretation of data to inform policy decisions, public communication strategies, and program evaluation across federal agencies. This sector includes survey design, focus group facilitation, statistical modeling, sentiment analysis, and behavioral research methodologies used to assess public attitudes, stakeholder perceptions, and program effectiveness.

77
Active Contracts
$140.1M
Total Obligations (12mo)
139
Awarded Contracts (12mo)
78
Contractors Awarded (12mo)
1
Median Bidders per Award
-39.9%
YoY Growth
Dotted
NAICS 541910 FAQ

Frequently Asked Questions

NAICS code 541910 covers Marketing Research and Public Opinion Polling. This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data. Illustrative Examples: Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services Opinion research services Cross-References. Establishments primarily engaged in--

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