NATIONAL OPINION RESEARCH CENTER

National Opinion Research Center specializes in rigorous social science research, public opinion polling, and data-driven program evaluation for federal agencies. Their core capabilities include designing and executing large-scale surveys, conducting statistical analysis of complex behavioral datasets, and delivering evidence-based policy insights—particularly in public health, education, and social services. They excel in mixed-methods research, survey instrument development, sampling methodology, and longitudinal data collection, with deep expertise in managing national immunization and Medicaid program evaluations. Their technical proficiency spans survey programming, data processing pipelines, weighted analysis, and qualitative coding frameworks, enabling them to translate raw data into actionable policy recommendations. A key differentiator is their ability to integrate rigorous academic methodology with real-time federal reporting requirements, ensuring both scientific validity and operational relevance. The contractor maintains a dominant presence with the Department of Health and Human Services, where they deliver critical public health surveillance, adolescent health assessments, and Medicaid program analytics. They also support the Department of Transportation with crash data analysis and the Department of State on program evaluation initiatives, demonstrating consistent engagement with mission-critical social science needs across agencies. Their industry focus centers on research and development in the social sciences and humanities, complemented by extensive work in marketing research and public opinion polling. These NAICS codes reflect their role as a trusted provider of empirical research services to inform federal decision-making, particularly in health equity, behavioral health, and community-based program effectiveness. They position themselves as a methodologically sound partner for agencies requiring high-integrity data collection and analysis. Based in Chicago, Illinois, National Opinion Research Center operates as a non-profit research organization with an 8H designation, indicating its status as a small business under SBA guidelines. While no formal certifications are listed, their decades-long track record of federal contract performance underscores institutional credibility and deep alignment with government research standards.