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Media Measurement and Performance Evaluation

Active
International

Contract Overview

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This subcontract for Media Measurement and Performance Evaluation supports prime contractors working on projects for Yorkshire Water Services Limited. The primary objective is to measure and evaluate the effectiveness of media campaigns by tracking the reach and impact of various media placements. To achieve this, the contractor will utilize web analytics, attribution modeling, and media monitoring software to analyze performance against established key performance indicators. The scope of work culminates in the delivery of detailed campaign performance reports and the provision of measurement dashboards. This engagement falls under NAICS code 541611 and is designed to provide data-driven insights into the success of media strategies employed during the execution of the agency's projects.

General Info

Subcontract for measuring and evaluating media campaign performance for Yorkshire Water Services Limited.

Documents

This scope was carved out of CM3601.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

CM3601 Marketing Services

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Organization & Contact Information

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AgencyYorkshire Water Services Limited
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs measurement and evaluation of media campaign performance for prime contractors on Yorkshire Water Services Limited projects. Tracks reach and impact of media placements and analyzes performance against KPIs using web analytics, attribution modeling, and media monitoring software. Delivers campaign performance reports and measurement dashboards.

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More opportunities from Yorkshire Water Services Limited

Same awarding agency

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CM3601 Marketing Services
Solicitation # CM3601
Yorkshire Water Services Limited is establishing a flexible framework agreement, solicitation number CM3601, to secure qualified marketing services providers for integrated marketing and communications activity. The framework aims to support strategic objectives, enhance customer engagement, and promote environmental and public service priorities through a variety of channels. The scope is divided into two distinct lots: Lot 1 focuses on Brand and Marketing Services, including strategic planning, creative development, and content creation with an estimated value of 3.4 million GBP; Lot 2 covers Media Buying and Media Services, including strategy, planning, and optimization with an estimated value of 9.717 million GBP. The total estimated value of the framework is 14.25 million GBP, with a performance period running from April 30, 2027, to April 29, 2030. The procurement utilizes a competitive flexible procedure to appoint an unlimited number of suppliers. Once established, specific work packages and deliverables will be awarded via a combination of mini-competitions and a direct award taxi-rank system. Evaluation for award is based on a weighted criteria consisting of a Capability Questionnaire at 50 percent, Commercial Evaluation at 35 percent, and a Supplier Campaign Briefing at 15 percent. Appointed providers must demonstrate creative capability and strategic insight while ensuring all communications are inclusive and consistent with regulatory obligations. Lot 2 suppliers are specifically required to maintain high levels of transparency regarding media recommendations and investment decisions. All tenders must be submitted electronically via the SAP Ariba portal by November 13, 2026.

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