Media Measurement and Performance Evaluation
Contract Overview
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AI Contract Overview
This subcontract for Media Measurement and Performance Evaluation supports prime contractors working on projects for Yorkshire Water Services Limited. The primary objective is to measure and evaluate the effectiveness of media campaigns by tracking the reach and impact of various media placements. To achieve this, the contractor will utilize web analytics, attribution modeling, and media monitoring software to analyze performance against established key performance indicators. The scope of work culminates in the delivery of detailed campaign performance reports and the provision of measurement dashboards. This engagement falls under NAICS code 541611 and is designed to provide data-driven insights into the success of media strategies employed during the execution of the agency's projects.
General Info
Place of Performance
GBRSet-Aside
Documents
This scope was carved out of CM3601.
The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.
CM3601 Marketing Services
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