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Digital Advertising & Media Buying

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Digital Advertising and Media Buying supports prime contractors on enrollment projects for the State University of New York. The scope of work involves the execution and management of paid media campaigns, specifically focusing on pay-per-click, social media advertising across Meta, TikTok, and LinkedIn, programmatic display ads, and search engine marketing. Technical execution is required through Google Ads Manager and Meta Business Suite, with a primary focus on delivering active ad campaigns and detailed lead generation reports. To qualify for this engagement, providers must hold professional certifications in Google Ads and Meta Blueprint. The opportunity is categorized under NAICS code 541810 and is associated with the State University of New York. Interested parties should note the response deadline of December 2, 2026.

General Info

Digital advertising subcontract for SUNY enrollment projects; deadline December 2, 2026.

Place of Performance

NY, USA

Set-Aside

NONE

Documents

This scope was carved out of 2140160.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Enrollment Marketing Services

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Timeline

Posted

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Response Deadline

Submission deadline

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Organization & Contact Information

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AgencyState University of New York (SUNY)
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Executes paid media campaigns for prime contractors on State University of New York (SUNY) enrollment projects. Manages PPC, social media advertising (Meta, TikTok, LinkedIn), programmatic display ads, and search engine marketing (SEM) using Google Ads Manager and Meta Business Suite. Requires Google Ads and Meta Blueprint Certifications. Delivers active ad campaigns and lead generation reports.

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Same NAICS industry code

NAICS: 541810
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Roberson Community College RFP Marketing, Advertising & Media Services
Solicitation # 119-09012026
Robeson Community College is soliciting proposals under RFP 119-09012026 for qualified firms to provide as-needed marketing, advertising, and media services. The scope of work encompasses strategic planning, media buying across digital and traditional platforms, creative production including graphic design and video/audio work, and the delivery of monthly performance reports. The college will authorize individual assignments and budgets, meaning no minimum amount of work or expenditure is guaranteed. All deliverables must adhere to RCC branding requirements and industry accessibility standards. Proposals are due by December 3, 2026, and must be submitted via the NC eProcurement Sourcing Tool. Evaluation will be based on a narrative analysis of the vendor's technical approach, qualifications, and experience. To be eligible for award, firms must be North Carolina registered vendors in good standing with a valid eVP number and must provide evidence of registration with the NC Secretary of State within ten business days of notification. Required submissions include pricing tables, customer references, financial condition certifications, and worker location disclosures. The awarded vendor must designate a contract manager and provide a final work plan and sample report within 30 business days of the award.
Robeson Community College

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1 day ago

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in about 1 month
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