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NAICS Code· 541890

Other Services Related to Advertising

This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services). Illustrative Examples: Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail) Sign lettering and painting services Display lettering services Store window dressing or trimming services Mannequin decorating services Welcoming services (i.e., advertising services) Merchandise demonstration services Cross-References. Establishments primarily engaged in--Show more

NAICS 541890 – Other Services Related to Advertising encompasses specialized advertising support services that fall outside traditional media buying or creative agency work, including digital campaign analytics, audience targeting solutions, multichannel messaging optimization, public affairs communications, and branded content development tailored for government audiences. These services enable federal agencies to effectively communicate policy initiatives, public health campaigns, recruitment efforts, and community engagement programs through data-driven, compliant, and culturally resonant messaging strategies.

6
Active Contracts
$32.3M
Total Obligations (12mo)
115
Awarded Contracts (12mo)
57
Contractors Awarded (12mo)
-0.0%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 541890.

AI Industry Description

NAICS 541890 – Other Services Related to Advertising encompasses specialized advertising support services that fall outside traditional media buying or creative agency work, including digital campaign analytics, audience targeting solutions, multichannel messaging optimization, public affairs commun...

NAICS 541890 – Other Services Related to Advertising encompasses specialized advertising support services that fall outside traditional media buying or creative agency work, including digital campaign analytics, audience targeting solutions, multichannel messaging optimization, public affairs communications, and branded content development tailored for government audiences. These services enable federal agencies to effectively communicate policy initiatives, public health campaigns, recruitment efforts, and community engagement programs through data-driven, compliant, and culturally resonant messaging strategies. In the federal contracting landscape, this niche supports mission-critical outreach functions where precision, regulatory adherence, and behavioral insight are paramount, often intersecting with digital transformation and public engagement modernization efforts. Top contractors in this sector include AUDACY OPERATIONS, LLC and DMVHUB, INC, both of which operate as mid-sized specialized firms with expertise in digital media distribution, localized public messaging, and data-enabled audience segmentation. These firms often serve as subcontractors to larger primes or directly contract with agencies requiring agile, niche advertising execution capabilities beyond traditional creative agencies. The Department of Defense and the Department of Health and Human Services are the primary procuring agencies, leveraging these services to support military recruitment campaigns, veteran outreach, public health education, and emergency response communication initiatives. Demand is driven by missions requiring high-impact, compliant, and measurable public communication across diverse demographics and digital platforms. The competitive landscape is characterized by a concentration of specialized, often small-to-mid-sized firms with deep domain expertise in federal communications, digital engagement, and behavioral science. Opportunities are dense for contractors with proven experience in federal compliance frameworks, secure data handling, and cross-platform campaign execution, particularly those capable of integrating analytics with messaging to demonstrate outcomes. Growing emphasis on digital-first outreach and personalized public communication is expanding demand for agile, tech-enabled advertising support services.

Top Contractors

Companies with the highest total award value under NAICS 541890, ranked by dollars won.

Ranked by total awards
CompanyTotal AwardsContracts
INDUSTRIES FOR THE BLIND AND VISUALLY IMPAIRED, INC.$10.9M10
ML CLICK MARKETING LLC$5.1M15
GRAND TETON LODGE CO 101 JACKSON LAKE LODGE RD Moran WY 83013 USA$2.1M1
GRAND TETON LODGE CO$2.1M1
EAB GLOBAL, INC.$1.8M1
LOMAR SPECIALTY ADVERTISING, INC.$1.1M8
REVELL CONSULTING GROUP LLC$1.0M4
PATRIOT ETCHWORKS LLC$935K3
CVG SOURCING LLC$905K2
WINGFIELD SOLUTIONS INC.$900K1

Top Agencies

Federal agencies directing the most contract spending toward NAICS 541890.

Department Of Defense68 awards$13.3M
W7N0 Uspfo Activity Sd Arng7 awards$6.3M
Department Of Justice21 awards$5.2M
Department Of The Interior2 awards$2.2M
Washington Contracting Office1 award$2.1M
Department Of Homeland Security2 awards$1.5M
Department Of State8 awards$621K
W7M2 Uspfo Activity Fl Arng1 award$549K
District Of Columbia Courts1 award$175K
W7MZ Uspfo Activity Ctang 1032 awards$100K

Related NAICS Codes

Industries similar to Other Services Related to Advertising, by shared sector, subsector, and industry group.

Advertising Agencies

This industry comprises establishments primarily engaged in creating advertising campaigns and placi...
541810Same Industry GroupHigh Similarity

Public Relations Agencies

This industry comprises establishments primarily engaged in designing and implementing public relati...
541820Same Industry GroupHigh Similarity

Media Buying Agencies

This industry comprises establishments primarily engaged in purchasing advertising time or space fro...
541830Same Industry GroupHigh Similarity

Media Representatives

This industry comprises establishments of independent representatives primarily engaged in selling m...
541840Same Industry GroupHigh Similarity

Indoor and Outdoor Display Advertising

This industry comprises establishments primarily engaged in creating and designing public display ad...
541850Same Industry GroupHigh Similarity

Direct Mail Advertising

This industry comprises establishments primarily engaged in (1) creating and designing advertising c...
541860Same Industry GroupHigh Similarity

Advertising Material Distribution Services

This industry comprises establishments primarily engaged in the direct distribution or delivery of a...
541870Same Industry GroupHigh Similarity

Offices of Lawyers

This industry comprises offices of legal practitioners known as lawyers or attorneys (i.e., counselo...
541110Same SubsectorMedium Similarity

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NAICS 541890 FAQ

Frequently Asked Questions

NAICS code 541890 covers Other Services Related to Advertising. This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services). Illustrative Examples: Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail) Sign lettering and painting services Display lettering services Store window dressing or trimming services Mannequin decorating services Welcoming services (i.e., advertising services) Merchandise demonstration services Cross-References. Establishments primarily engaged in--

Recently Posted in Other Services Related to Advertising

NAICS: 541890
Awarded
Federal
UConn Athletics MarketingThe UConn Athletics Marketing contract was awarded as a sole-source, Firm-Fixed-Price agreement under Simplified Acquisition Procedures to Learfield Communications LLC, the exclusive entity with the rights to advertise for UConn sporting events and operate the associated digital platform, making it the only source capable of fulfilling the requirement to support the Connecticut Air National Guard’s Recruiting and Retention program. The award was conducted in compliance with FAR 13.106-1(b)(1)(i), leveraging Learfield’s unique and irreplaceable access to UConn’s athletic branding and digital media channels to meet the Defense Department’s outreach objectives. The contract, identified by solicitation number W50SC2-26-P-A003 and classified under NAICS code 541890, was awarded by the U.S. Army Contracting Command’s Uspfo Activity Ctang 103 office located in East Granby, Connecticut, with no set-aside applicable. Performance is also based in East Granby, and primary point of contact is MSgt Delmar Munoz, reachable via phone and email provided. The contract was officially posted on July 13, 2026, and is administered under the Department of Defense, specifically supporting federal recruitment efforts through the integration of collegiate athletic marketing assets.
W7MZ Uspfo Activity Ctang 103

POSTED

1 day ago

DEADLINE

N/A
View Details
NAICS: 541890
New
SLED
Public Engagement and Community Outreach ServicesThe City of Downey is seeking a subcontractor to design and implement a comprehensive public engagement and community outreach strategy as part of its General Plan update process. The contractor will be responsible for developing and executing a multilingual and inclusive outreach program that includes workshops, public surveys, digital campaigns, and ADA-compliant meetings to ensure full community participation. The initiative must accommodate diverse populations with language accessibility and accessibility for individuals with disabilities, reflecting a commitment to equitable engagement across all demographics in Downey. The work is expected to take place in Downey, California, with a focus on reaching underserved and underrepresented communities to gather meaningful input for the planning process. The contract falls under NAICS code 541890, categorizing it as other scientific and technical consulting services, and is structured as a subcontract. Although the solicitation number and point of contact details are not provided, the opportunity was posted on July 8, 2026, and all activities must be coordinated to align with the city’s General Plan timeline. The contractor is expected to deliver scalable, measurable outreach efforts that effectively inform and involve residents, businesses, and stakeholders through culturally competent and technologically accessible methods. All materials and in-person events must comply with ADA standards, and outreach content must be available in multiple languages to promote transparency and inclusion throughout the planning process.
City of Downey

POSTED

7 days ago

DEADLINE

N/A
View Details
NAICS: 541890
Technical Reporting & Procurement Specification DevelopmentThe contract requires the development of a comprehensive technical report focused on evaluating wireless communication needs for the Department of Veterans Affairs Regional Procurement Office West in Tulsa, Oklahoma. Deliverables include detailed findings, annotated floor plans showing signal propagation and dead zones, coverage heatmaps based on field testing, and draft procurement specifications for acquiring handheld radios that meet federal government standards. The work must align with relevant technical and compliance requirements to ensure interoperability, reliability, and security in operational environments. The submission deadline is July 21, 2026, at 2:00 PM, and the contract is structured as a subcontract under the SDVOSBC set-aside classification, encouraging participation by service-disabled veteran-owned small businesses. The NAICS code 541890 indicates the scope involves other scientific and technical consulting services, emphasizing analytical and advisory deliverables rather than direct product supply. All work is to be performed in support of future radio acquisition efforts, with the location of performance specified as Tulsa, zip code 74127.
Department of Veterans Affairs

POSTED

7 days ago

DEADLINE

in 6 days
View Details
NAICS: 541890
Closed
Federal
Bus Advertising - Fentanyl Free America public awarenessThe Drug Enforcement Administration (DEA) is procuring bus advertising services for the Fentanyl Free America public awareness campaign through a sole source firm-fixed price purchase order awarded to Outfront Media, Inc., based on a determination that only one source is reasonably available to meet the agency’s specialized needs, in accordance with FAR 3304(a)(1). This action is justified under simplified acquisition procedures outlined in FAR Part 13, with the procurement not subjected to competitive bidding due to the unique nature of the advertising services required and the agency’s reliance on Outfront Media’s established capabilities for this specific campaign. The period of performance is set from July 1, 2026, through June 30, 2027, with performance to be conducted in Springfield, Virginia, and the acquisition is classified under NAICS code 541890 for other advertising services. All capability statements from interested parties must be submitted electronically to Ms. Angel Barkley at angel.d.barkley@dea.gov by July 9, 2026, at 2:00 p.m. EST, though this notice is not a request for proposal and submissions will only be considered for determining whether to pursue competition. The contract value is not publicly specified, and no detailed pricing, payment terms, invoicing methods, or accounting codes such as TAS or ACRN are provided in the documentation. No packaging, marking, inspection, or acceptance criteria are detailed beyond the general application of FAR Part 13, and while the procurement includes firm-fixed pricing, there is no explicit indication whether award will be based on lowest price technically acceptable or best value trade-off, as no evaluation factors, weights, or scoring criteria are outlined. The government has not disclosed the identity of the contracting officer, contracting officer’s representative, or technical liaison beyond the point of contact for capability statements. Outfront Media’s unique position as the sole provider capable of delivering the required public awareness campaign through bus advertising forms the foundation for this non-competitive acquisition.
Drug Enforcement Administration

POSTED

9 days ago

CLOSED

5 days ago
View Details
NAICS: 541890
Closed
DIBBS
LABELA solicitation has been issued by the Defense Logistics Agency under the Department of Defense for a single label identified by NSN 7690-01-595-6996, with purchase request number 7017338009 and a quantity of one unit. The solicitation, designated SPE8E6-26-T-3539, was posted on June 30, 2026, and responses are due by July 13, 2026. The procurement is classified as a federal action without a specified set-aside or NAICS code, indicating it is open to general federal contractor participation. The place of performance and office address details are not provided, and the point of contact information is currently unavailable. All submissions and inquiries must be directed through the official DIBBS portal at the provided URL.
BARSTOW CENTRAL RECEIVING WHSE

POSTED

14 days ago

CLOSED

1 day ago
View Details
NAICS: 541890
SLED
Public Outreach and Stakeholder Engagement ServicesThe contract seeks to engage a contractor to facilitate public comment periods, community meetings, and outreach campaigns as part of the reevaluation process for the Total Risk Framework (TRF) under the California Pesticide Regulation program. The work will focus on ensuring robust stakeholder engagement by designing and implementing strategies that encourage meaningful public participation, gather diverse community input, and promote transparency throughout the regulatory review. The contractor will be responsible for organizing and managing events and communications that reach affected populations, including underserved and historically marginalized communities, to inform and incorporate their feedback into the TRF reevaluation. This is a subcontract under the North American Industry Classification System code 541890, which covers other scientific and technical consulting services. The contract was posted on June 29, 2026, and is administered by the California Department of Pesticide Regulation, with performance expected within the state of California. Although specific geographic details and point of contact information are not provided, all activities must align with California’s regulatory objectives and public engagement standards. The contract’s success hinges on the contractor's ability to build trust, ensure equitable access to participation, and deliver timely, accurate reporting on outreach outcomes to support informed decision-making.
California Pesticide Regulation, Department of

POSTED

16 days ago

DEADLINE

N/A
View Details
NAICS: 541890
SLED
Storyboard and Creative DevelopmentThe contract seeks a vendor to develop video concepts, storyboards, and facilitate whiteboard sessions aimed at planning educational content for the CONREP program, focusing on creative and structured design to effectively communicate program goals. This subcontract falls under NAICS code 541890 for other scientific and technical consulting services, indicating a specialized need for expertise in educational media development. The work will be performed for the California Department of State Hospitals, with a response deadline of August 11, 2026, and no set-aside provisions specified. All activities are centered on enhancing the delivery of educational material through visual and interactive planning methods, requiring collaboration and a strong understanding of behavioral health education contexts. The solicitation is posted on the California eProcurement portal with no detailed point of contact or physical location provided.
California Department of State Hospitals

POSTED

18 days ago

DEADLINE

in 27 days
View Details
NAICS: 541890
Closed
Federal
Request for Information (RFI) United States Naval Academy Admissions Department Strategic OutreachThis is a Sources Sought Request for Information (RFI) issued by the U.S. Naval Academy Admissions Department under the authority of FAR Clause 52.215-3, intended solely for market research and planning purposes. It seeks input from qualified commercial service providers capable of delivering Enrollment and Strategic Outreach Services to support the Academy’s goal of reaching 20,000 annual applicants and achieving a minimum 32.6% application completion rate. The Government has explicitly stated that this is not a solicitation for proposals, no contract will be awarded based on responses, and no payment will be made for submitted information. The anticipated procurement will be structured as a single commercial Firm-Fixed-Price contract with a base performance period of one year beginning September 30, 2026, and up to three one-year option periods extending through September 29, 2030. Performance will be conducted at the U.S. Naval Academy in Annapolis, Maryland, and the requirement falls under NAICS Code 541890 with a size standard of $19 million in annual revenue. The contractor will be expected to provide a secure digital clearinghouse, analytics portal, virtual tour integration, automated counselor outreach systems, and bi-annual content audits while strictly adhering to data security protocols that prohibit any access to or transmission of Government PII or candidate data. The contract structure includes two CLINs: CLIN 0001 as a Firm-Fixed-Price arrangement covering platform hosting and analytics services, and CLIN 0002 as a Cost-Reimbursable, No-Fee arrangement for media buys and outreach expenses, subject to submission of certified receipts and subject to a zero-credit rule for duplicate leads. Contractors must demonstrate proven experience working with government entities of similar scope, detail their teaming or subcontracting arrangements, and provide comprehensive capability statements not exceeding five pages. Responses must be submitted electronically to Cody Witz by 10:00 AM EST on July 1, 2026, include CAGE and D&B numbers, business size classification, and reference solicitation number N0018926QL190. All submissions must be in English, and respondents will not be notified of results or receive any feedback. The Government plans to use this RFI to shape a future procurement that will be fully compliant with FAR 2.101 for commercial services and will enforce strict audit controls, content integrity
Navsup Flt Logistics Ctr Norfolk

POSTED

20 days ago

CLOSED

14 days ago
View Details
NAICS: 541890
Grant
Branded Marketing and Promotional Materials ProductionThe contract seeks a vendor to design and produce branded promotional materials such as banners, brochures, digital content, and swag for the U.S. Mission to Indonesia under the Department of State. All deliverables must strictly comply with U.S. Department of State branding and communication guidelines, ensuring consistency and compliance with federal standards. The materials are intended for use in public diplomacy efforts and must reflect the mission’s official messaging and visual identity. The solicitation is classified as a subcontract under NAICS code 541890, indicating it falls within other scientific and technical consulting services. The posting date is June 24, 2026, with a response deadline of August 7, 2026. There is no specified set-aside or organizational type restrictions, and the place of performance details are not provided, though the work supports the U.S. Mission to Indonesia. Interested parties must submit proposals by the deadline to be considered for award, with all materials required to meet federal branding requirements without exception.
U.S. Mission To Indonesia

POSTED

21 days ago

DEADLINE

in 23 days
View Details
NAICS: 541890
Closed
Public Outreach & Stakeholder EngagementThis contract, titled "Public Outreach & Stakeholder Engagement," involves designing and implementing public outreach initiatives aimed at fostering transparency and encouraging community feedback regarding the activities of the BSC. The scope includes organizing periodic public meetings as a key component to engage stakeholders effectively. The contract is a subcontract opportunity posted by the Department of Health and Human Services under the Human Foods Program (HFP) Office of Dietary Supplement Programs, with a deadline for responses set on June 24, 2026. The activities will take place primarily in College Park, with the NAICS code 541890 indicating professional services related to marketing consulting. The purpose of this contract is to ensure consistent stakeholder engagement and public involvement in the program’s operations, reflecting a commitment to openness and responsiveness. By facilitating regular meetings and outreach efforts, the contractor will support the department’s efforts to maintain transparency and build trust with various audiences. This contract highlights the importance the agency places on communication and collaborative interaction with the public as part of its program management strategy.
Department of Health and Human Services

POSTED

29 days ago

CLOSED

20 days ago
View Details
NAICS: 541890
Closed
Federal
International Engagement & Diplomatic Liaison ServicesThis contract involves providing support for U.S. representation in international standards organizations focusing on critical minerals. The scope includes coordinating with foreign delegations and ensuring alignment with U.S. policy objectives. The service falls under the NAICS code 541890, which covers professional services, and is issued as a subcontract by the Department of Energy's Golden Field Office. The contract was posted on June 10, 2026, with a response deadline of June 20, 2026. While the solicitation number and specific location details are not provided, the contract emphasizes diplomatic engagement and international collaboration to advance U.S. interests in the critical minerals sector through participation in relevant standards bodies.
Golden Field Office

POSTED

about 1 month ago

CLOSED

24 days ago
View Details
NAICS: 541890
Closed
SLED
Stakeholder Engagement and OutreachThis contract involves planning and conducting community meetings, focus groups, and outreach campaigns aimed at engaging the public and effectively communicating the program goals. It is a subcontract under the Department of Labor & Industrial Relations in Hawaii, categorized under NAICS code 541890, which pertains to community and social services. The contract was posted on May 28, 2026, and the deadline for responses is June 29, 2026. The scope of work emphasizes active public participation to ensure community needs and feedback are incorporated into program development. While specific location details and point of contact information are not provided, the contract focuses on facilitating robust stakeholder engagement strategies to support the program’s objectives. The outreach initiatives are designed to foster transparency, build trust, and promote awareness among diverse community groups.
Department of Labor & Industrial Relations

POSTED

about 2 months ago

CLOSED

15 days ago
View Details

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