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NAICS Code· 541830

Media Buying Agencies

This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly. Cross-References. Establishments primarily engaged in--Show more

NAICS 541830 – Media Buying Agencies encompasses firms that plan, negotiate, and purchase advertising space and time across traditional and digital media channels on behalf of government clients. These agencies specialize in media strategy, audience targeting, campaign optimization, and performance analytics to ensure federal communications initiatives reach intended demographics efficiently.

64
Active Contracts
$445K
Total Obligations (12mo)
5
Awarded Contracts (12mo)
5
Contractors Awarded (12mo)
+605.1%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 541830.

AI Industry Description

NAICS 541830 – Media Buying Agencies encompasses firms that plan, negotiate, and purchase advertising space and time across traditional and digital media channels on behalf of government clients. These agencies specialize in media strategy, audience targeting, campaign optimization, and performance ...

NAICS 541830 – Media Buying Agencies encompasses firms that plan, negotiate, and purchase advertising space and time across traditional and digital media channels on behalf of government clients. These agencies specialize in media strategy, audience targeting, campaign optimization, and performance analytics to ensure federal communications initiatives reach intended demographics efficiently. In the government contracting landscape, this sector supports public awareness campaigns, recruitment drives, health outreach programs, and civic engagement efforts, often aligning with broader public affairs and marketing objectives. Media buying agencies operate at the intersection of communications, data analytics, and procurement, leveraging programmatic advertising, audience segmentation, and cross-platform media planning to maximize message impact within constrained federal budgets. No contractor data is available for this NAICS code. The competitive landscape appears fragmented, with potential participation from specialized communications firms, digital marketing boutiques, and large primes with integrated media services divisions. Small businesses with expertise in digital media placement and compliance with federal advertising regulations may find opportunities in niche segments. No agency data is available for this NAICS code. Primary demand likely stems from agencies with public outreach mandates, such as the Department of Health and Human Services, the U.S. Postal Service, and the Department of Defense, particularly for recruitment, veteran services, and public health campaigns. Spending is typically tied to fiscal-year communication plans and seasonal initiatives requiring rapid media deployment. The market is characterized by low concentration and high project-based demand, with opportunities emerging for contractors who can demonstrate compliance with federal advertising standards, transparency in media spend, and measurable outcomes. Trends suggest increasing reliance on digital and data-driven media buying, creating demand for firms with expertise in programmatic advertising, social media targeting, and performance-based contract structures.

Top Contractors

Companies with the highest total award value under NAICS 541830, ranked by dollars won.

Ranked by total awards
CompanyTotal AwardsContracts
ARGENT ARC LLC$184K1
BLUF AGENCY LLC$160K1
VOHL AGENCY LLC$69K1
IPSOS LIMITED$20K1
MISCELLANEOUS FOREIGN AWARDEES$12K1

Top Agencies

Federal agencies directing the most contract spending toward NAICS 541830.

Department Of Defense2 awards$344K
Department Of State3 awards$101K

Related NAICS Codes

Industries similar to Media Buying Agencies, by shared sector, subsector, and industry group.

Advertising Agencies

This industry comprises establishments primarily engaged in creating advertising campaigns and placi...
541810Same Industry GroupHigh Similarity

Public Relations Agencies

This industry comprises establishments primarily engaged in designing and implementing public relati...
541820Same Industry GroupHigh Similarity

Media Representatives

This industry comprises establishments of independent representatives primarily engaged in selling m...
541840Same Industry GroupHigh Similarity

Indoor and Outdoor Display Advertising

This industry comprises establishments primarily engaged in creating and designing public display ad...
541850Same Industry GroupHigh Similarity

Direct Mail Advertising

This industry comprises establishments primarily engaged in (1) creating and designing advertising c...
541860Same Industry GroupHigh Similarity

Advertising Material Distribution Services

This industry comprises establishments primarily engaged in the direct distribution or delivery of a...
541870Same Industry GroupHigh Similarity

Other Services Related to Advertising

This industry comprises establishments primarily engaged in providing advertising services (except a...
541890Same Industry GroupHigh Similarity

Offices of Lawyers

This industry comprises offices of legal practitioners known as lawyers or attorneys (i.e., counselo...
541110Same SubsectorMedium Similarity

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NAICS 541830 FAQ

Frequently Asked Questions

NAICS code 541830 covers Media Buying Agencies. This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly. Cross-References. Establishments primarily engaged in--

Recently Posted in Media Buying Agencies

NAICS: 541830
New
SLED
Final Plan Development and PresentationThe City of Atlanta is seeking a subcontractor to develop the final master plan and create professional presentations for adoption by the City Council, with work focused on synthesizing existing findings into a comprehensive, publishable document suitable for official approval. The effort requires high-level design and communication expertise to translate technical data into clear, compelling visual and narrative formats that support decision-making at the highest municipal level. The contract is classified under NAICS code 541830, indicating it pertains to advertising, marketing, and related professional services, and is intended to support public governance through strategic planning and stakeholder engagement. The solicitation is open with a response deadline of July 30, 2026, and was posted on July 15, 2026. There is no specified set-aside status, and the performance location is not detailed beyond the jurisdiction of the City of Atlanta. All work must be completed in alignment with the city’s objectives for public transparency and governance, with deliverables intended for formal adoption by the City Council. Subcontractors are expected to have demonstrated capability in urban planning communication, presentation design, and municipal project documentation, ensuring the final products are both technically sound and accessible to elected officials and the general public.
City of Atlanta

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NAICS: 541830
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Section 508 Accessibility & ICT ComplianceThe contract requires comprehensive compliance with Section 508 and WCAG 2.0 Level A and AA accessibility standards for all software, documentation, and support services. This includes performing rigorous accessibility testing, preparing Accessible Conformance Reports, and remediating any digital content that fails to meet the required standards. The work must ensure that all deliverables are fully accessible to individuals with disabilities, aligning with federal mandates for inclusive technology. The subcontract is positioned under the SBA set-aside category and falls under NAICS code 541830, indicating it is related to computer systems design services. The contract is issued by the Department of Health and Human Services through the Centers for Disease Control and Prevention’s Office of Acquisition Services, with performance based in Atlanta, Georgia, zip code 30341-3717. The solicitation was posted on July 14, 2026, with a response deadline of July 22, 2026, and is tied to the GS-35F-0147T contract vehicle. All proposals must demonstrate proven expertise in digital accessibility compliance and include documented processes for testing, documentation, and remediation to meet federal ICT accessibility requirements.
Department of Health and Human Services

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NAICS: 541830
New
DIBBS
Technical Documentation and Data Package DevelopmentThe contract entails the development of comprehensive technical documentation and data packages critical for acceptance by the Defense Logistics Agency under the Department of Defense. This includes the preparation of technical manuals, test reports, calibration certificates, and logistics data packages essential for ensuring proper configuration management and compliance with DLA standards. The work is structured as a subcontract and falls under the NAICS code 541830, indicating a focus on technical writing and documentation services. The solicitation was posted on July 14, 2026, with performance tied to the broader objectives of the DLA contract identified by the award number SPE7M126P2813, though specific location details for performance or contact information are not provided.
Defense Logistics Agency

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NAICS: 541830
New
Federal
Media Monitoring SubscriptionThe Department of Veterans Affairs Office of Inspector General is seeking a comprehensive media monitoring and outreach subscription solution to support its communications and public affairs functions. The required service must provide unlimited access to domestic media contacts and outlets with regular vendor-led updates to ensure accuracy, along with the ability to build and store an unlimited number of media lists for targeted email distribution. The solution must include robust online monitoring of traditional media—such as newspapers, magazines, trade journals, broadcast television, radio, and podcasts—with no restrictions on coverage volume or historical depth, allowing searches of up to two years. A fully functional dashboard is mandatory, enabling customizable analytics, saved searches, ad-hoc queries, and the application of an unlimited number of tags for precise tracking. The system must support real-time alerts based on industry trends and keywords, and allow users to export reports, charts, and briefings into multiple formats including PDF. Social listening capabilities must cover major platforms such as LinkedIn, Instagram, Twitter, Facebook, and YouTube without limits. Additionally, the vendor must enable the creation of customized newsletters for both internal and external stakeholders. The contract is a total small business set-aside under North American Industry Classification System code 541830, with quotes due by July 29, 2026, and solicitation beginning on August 2, 2026. The acquisition will follow Best Value for Government Acceptable evaluation standards and requires responses from at least three sources as per FAR guidelines. The solution must accommodate three authorized users with accompanying training sessions provided for their team. All services must be accessible and fully functional from the designated performance location in Washington, D.C. Primary point of contact is Rachel Johnson, with Gerald Liddell as the secondary contact, and all inquiries should be directed through the provided email addresses and phone numbers.
Office Of Inspector General Oig (36C10M)

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NAICS: 541830
New
Technical Writing & Report DevelopmentThe contract seeks qualified providers to develop neutral, accurate technical reports, summaries, and documentation related to civil rights complaints and investigations under the Department of Agriculture’s Office of the Assistant Secretary for Civil Rights, Center for Civil Rights Enforcement. The work involves producing clear, well-structured written materials that reflect thorough analysis of civil rights cases, ensuring objectivity and adherence to federal standards. This is a subcontract opportunity classified under NAICS code 541830, designated as an SBA set-aside, meaning only small businesses eligible under SBA guidelines may bid. Proposals must be submitted by July 22, 2026, at 9:00 PM Eastern Time, with the performance location specified as Washington, D.C., ZIP code 20250. The solicitation is posted under the GSA eBuy platform, indicating it is part of a federal procurement channel designed for streamlined contracting. There is no assigned solicitation number, and no point of contact information is provided in the listing.
Department of Agriculture

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4 days ago

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NAICS: 541830
New
Wearables Integration Toolkit DevelopmentThe Contract Description outlines the development of a user-friendly, multi-audience toolkit designed to assist health centers in effectively integrating wearable devices into their operations. This toolkit will include comprehensive workflows, standardized consent forms, and detailed implementation guides tailored to meet the needs of diverse stakeholders such as clinicians, administrative staff, and patients. The goal is to streamline adoption by providing clear, practical resources that address technical, ethical, and operational challenges associated with wearable technology in primary care settings. The contract is issued as a subcontract under the Department of Health and Human Services, specifically by the Bureau of Primary Health Care, with a NAICS code of 541830 indicating it falls under advertising and market research services. It is designated as an SBA set-aside, signaling prioritization for small business participation. The performance location is virtual, with a federal point of contact address listed as 20857, suggesting a national scope with centralized coordination. Proposals are due by August 3, 2026, and interested parties must respond through the eBuy platform using the provided contract number.
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NAICS: 541830
New
Federal
Technical Documentation and Manual PreparationThe contract is for the creation and delivery of user and service manuals in electronic format for two refrigeration units, specifically tailored to meet VA documentation standards. The work must comply with all technical and formatting requirements set forth by the Department of Veterans Affairs to ensure clarity, accuracy, and regulatory alignment. The manuals are intended for end users and maintenance personnel and must be provided in accessible digital formats suitable for deployment and reference in VA-operated facilities. This is a subcontract opportunity set aside exclusively for Service-Disabled Veteran-Owned Small Businesses, identified by NAICS code 541830, which covers engineering services and related technical documentation activities. The solicitation was posted on July 10, 2026, with a response deadline of July 17, 2026. The place of performance is designated as Seattle, WA, with a ZIP code of 98108, though no specific physical office address is provided. The contracting office is under the 260-NETWORK Contract Office 20 (36C260) of the Department of Veterans Affairs, and the opportunity can be accessed through the SAM.gov portal for further details and submissions.
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NAICS: 541830
New
Federal
As-Built Documentation & Training DevelopmentThe contract titled As-Built Documentation & Training Development seeks a subcontractor to produce comprehensive as-built drawings, operations and maintenance manuals, training packages, and related electronic deliverables in formats compliant with government standards. The work is focused on capturing accurate, detailed documentation of facilities and systems to support long-term maintenance, operations, and regulatory compliance, with all materials required to meet federal guidelines for structure, content, and digital delivery. The place of performance is located in Washington, DC, with the deliverables intended for use by the Architect of the Capitol under the Acquisition & Material Man Division. Responses are due by July 24, 2026, and the solicitation falls under NAICS code 541830, which corresponds to architectural, engineering, and related services. The contract is structured as a subcontract, indicating that the successful vendor will support a prime contractor or larger government initiative rather than contract directly with the agency. All deliverables must be prepared to exacting specifications to ensure usability across federal maintenance and training programs, emphasizing precision, accessibility, and adherence to standardized electronic formats required by government agencies.
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NAICS: 541830
New
Federal
Training Materials and Courseware DevelopmentThe contract seeks the development of comprehensive digital and printed instructional materials, including slide decks, workbooks, handouts, and assessments, all strictly aligned with NFPA 101 standards and Bureau of Prisons requirements. The deliverables must meet rigorous technical and compliance benchmarks to ensure consistency, clarity, and effectiveness in training delivery across federal correctional facilities. The materials are expected to support instructional programs that adhere to nationally recognized fire safety and life safety codes while accommodating the operational context of the Department of Justice. This is a total small business set-aside contract classified under NAICS code 541830 for other professional, scientific, and technical services, and is issued under the National Acquisitions - Co agency within the Department of Justice. The solicitation was posted on July 10, 2026, with a strict response deadline of July 24, 2026, at 9:00 p.m. EST, and the place of performance is designated as Aurora, Colorado, with a zip code of 80014. Contractors must be certified as small businesses under SBA guidelines to be eligible, and the work will require close coordination with federal stakeholders to ensure regulatory alignment and instructional quality.
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NAICS: 541830
New
Federal
Technical Data & Manual Development (CDRL Deliverables)The contract requires the development of comprehensive technical documentation for military systems, focusing on Technical Data Packages TDPs, operational and maintenance manuals, and all deliverables mandated by Contract Data Requirements List CDRLs. The work centers on ensuring accurate, compliant, and standardized documentation that supports system sustainment, training, and logistics across DoD operations. Deliverables must meet strict military standards for format, content, and data integrity to facilitate interoperability and field support. Performance is expected to be executed in Radford, with the solicitation issued under NAICS code 541830 for technical documentation services. The contract is classified as a subcontract, and responses must be submitted by 10:00 PM Eastern Time on July 20, 2026. The awarding agency is the Department of Defense through W6QK Acc-Ri, and the documentation produced will directly support critical defense programs requiring precise technical records for lifecycle management and regulatory compliance.
W6QK Acc-Ri

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NAICS: 541830
New
SLED
Media Buying and Creative Support IDIQThe Port of Seattle is seeking a professional creative and media buying firm under an Indefinite Delivery/Indefinite Quantity (IDIQ) contract to deliver integrated marketing services, including creative development, sponsorship management, and paid media purchasing, all aligned with the Port’s budget, target audience, and strategic goals. The consultant will collaborate closely with Port marketing leaders to receive creative briefs and respond with comprehensive media plans and compelling ad creative, ensuring messages are on-brand and effective. The role includes negotiating favorable advertising rates, managing the full lifecycle of media buys—from insertion to execution—and delivering detailed post-campaign performance analytics. All creative and copy must be refined and approved by the Port prior to deployment, and final media budgets require signed approval from the Port Project Manager. The firm must also provide strategic advice on emerging marketing tactics and maintain strict quality control throughout creative delivery. The contract has a five-year ordering period, with an initial three-year term and an option for two additional years, and is capped at a maximum value of $2,000,000. Compensation is structured through fully burdened hourly rates for core team roles such as media buyer, strategist, designer, copywriter, analyst, and project manager, plus a fixed fee percentage of advertising spend and allowable Other Direct Costs. Invoices are due monthly and must be submitted with an agreement number, clearly itemizing retail sales tax, and are subject to Net 30 payment terms. The consultant must comply with all applicable federal, state, and local laws, including non-discrimination, anti-human trafficking, and environmental regulations, and must adhere to the Port’s Values and Standards as outlined in Attachment H. Subconsultants are permitted but require prior Port approval, along with their billing rates. Diversity goals are integral, requiring reporting on subconsultant participation by classifications including SBE, WBE, MWBE, CBE, VOB, and LGBTQBE, and submission of detailed inclusion plans. The consultant is bound by strict confidentiality, indemnity, and insurance obligations, and must maintain records open to audit. Proposals are due by August 4, 2026, and must be submitted via email as searchable PDFs under 10MB, with specific exhibits and creative samples submitted separately under strict formatting and naming requirements. Award will be based on best value, weighing technical competence and interview performance alongside cost.
External Relations

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NAICS: 541830
SLED
Content Localization & Curriculum Alignment ServicesThe contract seeks to customize Newsela’s educational content to fully align with Florida’s B.E.S.T. Standards while specifically adapting materials for the unique learning needs of students at the Florida School for the Deaf and the Blind. This includes modifying reading passages, instructional language, and multimedia elements to ensure accessibility and comprehension for deaf and blind learners, incorporating visual, tactile, and sign-language-friendly formats as required. The work involves close collaboration with educators and specialists at the school to ensure cultural and pedagogical relevance, as well as fidelity to state standards across all subjects and grade levels. The contract is classified as a subcontract under NAICS code 541830, which pertains to advertising, marketing, and related services, reflecting the nature of educational content localization. It was posted on July 8, 2026, with a response deadline of July 29, 2026, and is managed by the Florida School for the Deaf and the Blind, located in the state of Florida. There is no set-aside designation specified, and no point of contact or physical address details are provided in the data. All work is expected to be performed in connection with the school’s operations, and vendors must demonstrate expertise in accessibility adaptations for students with sensory impairments alongside proven experience in curriculum alignment with state standards.
Florida School for the Deaf and the Blind

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