Media Buying and Creative Support IDIQ

The Port of Seattle is soliciting proposals for an Indefinite Delivery/Indefinite Quantity (IDIQ) contract for Media Buying and Creative Support Services, with an estimated value not to exceed 2,000,000 dollars. The selected consultant will provide creative development, sponsorship management, and paid media purchasing plans tailored to the Port's budget and strategic goals. Key responsibilities include negotiating competitive ad rates, managing ad insertions, developing on-message creative and copy in partnership with Port marketing teams, and providing post-campaign analytical reports. The contract is structured for a three-year initial term with two optional one-year extensions, and work will be ordered on an as-required basis through individual Service Directives. The procurement process emphasizes best value, with a strong focus on specialized experience, technical competence, and interviews. A significant component of the evaluation is the Diversity in Contracting Inclusion Plan, with an aspirational goal of 15 percent WMBE participation. Pricing is based on fully burdened hourly rates for core roles—including account managers, creative directors, and media buyers—alongside a fixed fee based on a percentage of advertising spend. The contract includes strict compliance requirements regarding non-discrimination, ethics, and the Port's values and standards, and requires consultants to maintain detailed records for audit and inspection. Proposals are due by August 4, 2026.