Media Buying and Creative Support IDIQ

The Port of Seattle, through its External Relations division, is issuing an Indefinite Delivery/Indefinite Quantity (IDIQ) contract for comprehensive media buying and creative support services under solicitation number 00322873, with a NAICS code of 541830. The contract, valued at up to $2 million over a five-year ordering period, will engage a professional firm to deliver creative development, sponsorship management, and paid media purchasing aligned with the Port’s budget, target audience, and strategic goals. The Consultant will collaborate closely with Port marketing leaders to interpret creative briefs, develop compelling advertising content and copy, negotiate favorable media rates, execute media buys, manage ad insertion, and deliver detailed post-campaign analytics. Work will be ordered through Service Directives and must be performed in accordance with strict quality control measures, requiring final creative and budget approvals from Port personnel before any deployment. The firm must provide fully burdened hourly rates for key personnel—including account managers, project managers, creative directors, designers, copywriters, media buyers, analysts, and strategists—alongside a fixed fee percentage of advertising spend and a clear breakdown of other direct costs. The contract includes a three-year base term with an option for two additional years, and performance will be extended as needed to complete work initiated during the ordering period. Compliance with a wide range of legal, ethical, and operational standards is mandatory, including adherence to non-discrimination laws, federal and state regulations, the Port’s Values and Standards, and its Proclamation against Russian Federation-based entities. The Consultant must maintain rigorous confidentiality, indemnify the Port for liability arising from their services, and carry specialized insurance coverage where applicable, such as for cyber, pollution, liquor, or special event risks. Subcontracting is permitted but only after Port review and approval of both the subconsultant and their billing rates, and all subconsultants must assume obligations under the Agreement except for insurance requirements. The Consultant is required to report monthly payments to subconsultants—including their classification as Minority, Women, Disadvantaged, Veteran, or LGBTQ-owned businesses—via the Port’s Contractor Database System. All invoices must be submitted monthly with a clear reference to the Agreement number, identify retail sales tax as a separate line item, and adhere to Net 30 payment terms. Proposals must be submitted electronically by August 4, 2026, in searchable PDF format not exceeding six pages, with required exhibits submitted as separate Excel and Word files, excluding