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Media Planning & Placement Services

Active
26-052State & Local

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The 22nd District Agricultural Association has issued Request for Proposal RFP 26-052 seeking qualified contractors to provide Media Planning and Placement Services for the annual San Diego County Fair. The objective is to award one or multiple contracts to support the District's marketing staff in developing media strategy, buying, optimization, reporting, and promotional campaigns. The scope is divided into three primary service categories: Integrated General Fair Media and Marketing, Concert and Live Entertainment Media and Marketing, and Multicultural and Cross-Border Media and Marketing. Interested parties must register through the e-Procurement Portal to participate, with the solicitation posted on October 7, 2026, and responses due by October 23, 2026. Separately, there is an Invitation for Bid also numbered 26-052 issued by the California Department of Motor Vehicles for the printing and delivery of 36 million #9 return window envelopes. This contract requires the awarded vendor to utilize their own equipment and facilities to produce REG 423 envelopes that comply with USPS Domestic Mail Manual Section 102 specifications. Deliveries are made to the DMV Warehouse in Sacramento and are subject to strict packaging, palletizing, and labeling requirements to avoid refusal. Bids for this specific printing project were due by June 5, 2026, and are evaluated based on responsiveness, responsibility, and cost reasonableness.

General Info

RFP for San Diego Fair media services and DMV bid for envelope printing.

Place of Performance

CA, USA

Set-Aside

NONE

Documents

1

26-052 Print and Deliver of #9 Envelopes IFB

PDF, High priority: read this firstifb
High

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Timeline

PhaseSolicitation
Posted

Solicitation

Response Deadline

Submission deadline

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Organization & Contact Information

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AgencyCalifornia → 22nd DAA
Contacts1 person available
OfficeN/A
Organization / AgencyCalifornia → 22nd DAA
Office AddressN/A
Contacts
Viktoriya Dyachuk

Full Description

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The 22nd District Agricultural Association Contracts Department has released a Request For Proposal RFP 26-052 for Media Planning & Placement Services. The District is releasing this solicitation with the intent to award a single or multiple contracts for Media Planning & Placement Services. The District is seeking qualified Contractors to work with the District¿s marketing staff to develop media strategy, planning, buying, optimization, reporting, reconciliation, research, partnership and promotional campaigns, and related marketing services for the annual San Diego County Fair. The services include the following categories: Service Category 1 - Integrated General Fair Media & Marketing, Service Category 2 - Concert & Live Entertainment Media & Marketing, Service Category 3 - Multicultural & Cross-Border Media & Marketing. To obtain details and participate in the above-referenced solicitation and receive future bid notifications, click the following link to access our new e-Procurement Portal and register your account: https://procurement.opengov.com/portal/sdfair/projects/309354

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NAICS: 541830
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The 22nd District Agricultural Association, which operates the Del Mar Fairgrounds, has issued solicitation 26-052 for Media Planning and Placement Services to support the annual San Diego County Fair. The objective is to secure a qualified contractor to develop and execute media strategies, buying, and reporting across three primary service categories: Integrated General Fair Media and Marketing, Concert and Live Entertainment Media and Marketing, and Multicultural and Cross-Border Media and Marketing. The resulting agreement will have a base term of twenty-four months with three optional one-year renewals. Award selection is based on a combination of a minimum technical score and the lowest total evaluated cost. Technical evaluations are weighted toward relative experience and qualifications at 40 percent and staffing and management at 20 percent. The contract utilizes a milestone-based payment structure, with payments tied to the completion of specific tasks such as strategic planning, campaign execution, and reporting. Key requirements include strict adherence to California non-discrimination laws, ADA accessibility compliance, and the execution of non-disclosure agreements for access to proprietary ticketing and audience data. Proposals must be submitted via the OpenGov portal by October 15, 2026, with technical and pricing components submitted separately.
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POSTED

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DEADLINE

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