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Media Buying and Placement

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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The contract under the title Media Buying and Placement involves negotiating and executing paid media purchases across digital, print, broadcast, and outdoor platforms to support the Port of Seattle’s External Relations division. It requires managing relationships with advertising vendors and ensuring optimal performance of ad campaigns through ongoing monitoring and optimization. The work is classified under NAICS code 541830, indicating it falls within advertising services, and is structured as a subcontract. The solicitation was posted on July 4, 2026, and performance is expected to occur in alignment with the agency’s operational needs, though specific geographic details for the place of performance are not provided. All activities must be conducted in support of the Port of Seattle’s communication and outreach goals, with accountability for budget efficiency and campaign effectiveness.

General Info

Media buying and placement for Port of Seattle across digital, print, broadcast, and outdoor platforms.

Agency

Port of Seattle → External RelationsView Agency

NAICS

541830 - Media Buying AgenciesView NAICS

Place of Performance

Not specified

Set-Aside

NONE

Documents

This scope was carved out of 00322873.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Media Buying and Creative Support IDIQ

AI Contract Breakdown

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Timeline

Posted

subcontract

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Organization & Contact Information

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AgencyPort of Seattle → External Relations
ContactsNo contacts available
OfficeN/A
Organization / Agency
Port of Seattle → External Relations
View Agency Profile
Office AddressN/A
ContactsNo contact information available

Full Description

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Negotiate and execute paid media purchases across digital, print, broadcast, and outdoor platforms, managing vendor relationships and ad performance.

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Same NAICS industry code

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Same awarding agency

NAICS: 541611
SLED
Marketing Strategy and Campaign PlanningThe contract titled Marketing Strategy and Campaign Planning falls under the NAICS code 541611, indicating it is related to advertising and marketing services, and is structured as a subcontract under the External Relations division of the Port of Seattle. The work requires the development of comprehensive marketing and media strategies derived from creative briefs, with an emphasis on delivering current, data-driven recommendations on advertising tactics and audience targeting to ensure effective campaign execution. The scope centers on strategic planning and adaptation of media approaches based on evolving market conditions and audience insights, supporting the Port’s broader communication and outreach goals. The solicitation was posted on July 4, 2026, and while no specific location, point of contact, or set-aside details are provided, performance is expected to align with the Port of Seattle’s operational framework. The contractual obligations demand creative and analytical expertise to translate brand objectives into actionable media plans, leveraging the latest industry trends and digital tools to optimize reach, engagement, and return on investment. This subcontract will support the agency’s efforts in promoting public awareness, stakeholder engagement, and the Port’s mission through strategically coordinated marketing initiatives.
Administrative Management and General Management Consulting Services

POSTED

about 2 months ago

DEADLINE

N/A
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