Marketing Strategy and Campaign Planning

The contract titled Marketing Strategy and Campaign Planning falls under the NAICS code 541611, indicating it is related to advertising and marketing services, and is structured as a subcontract under the External Relations division of the Port of Seattle. The work requires the development of comprehensive marketing and media strategies derived from creative briefs, with an emphasis on delivering current, data-driven recommendations on advertising tactics and audience targeting to ensure effective campaign execution. The scope centers on strategic planning and adaptation of media approaches based on evolving market conditions and audience insights, supporting the Port’s broader communication and outreach goals. The solicitation was posted on July 4, 2026, and while no specific location, point of contact, or set-aside details are provided, performance is expected to align with the Port of Seattle’s operational framework. The contractual obligations demand creative and analytical expertise to translate brand objectives into actionable media plans, leveraging the latest industry trends and digital tools to optimize reach, engagement, and return on investment. This subcontract will support the agency’s efforts in promoting public awareness, stakeholder engagement, and the Port’s mission through strategically coordinated marketing initiatives.