RFP - Media Services

The Ohio Housing Finance Agency (OHFA) is seeking proposals from a strategic media agency to develop and implement a data-driven advertising strategy to promote its homebuyer programs across Ohio. The primary objective is the management of the 2027 spring advertising campaign, with a specific focus on increasing brand awareness and participation. The project is scheduled to begin on January 11, 2027, with the core advertising placements running from February through June 2027. OHFA has allocated approximately $350,000 for these placements, and selected vendors must provide a separate flat fee for their professional services and deliverables. The contract will be awarded to the firm offering the most effective combination of qualifications and services. Evaluation criteria include cost scoring, with the lowest cost proposal receiving maximum points, and a strong preference for firms with an office or branch in Ohio or those certified as MBE or EDGE owned businesses. All services must be performed within the United States in compliance with Executive Order 2019-12D. Proposals must be submitted in PDF format to the designated email address by November 20, 2026, and must include a project personnel plan, at least three client references, and a detailed cost proposal.