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NAICS Code· 541830

Media Buying Agencies

This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly. Cross-References. Establishments primarily engaged in--Show more

NAICS 541830 – Media Buying Agencies encompasses firms that plan, negotiate, and purchase advertising space and time across traditional and digital media channels on behalf of government clients. These agencies specialize in media strategy, audience targeting, campaign optimization, and performance analytics to ensure federal communications initiatives reach intended demographics efficiently.

64
Active Contracts
$445K
Total Obligations (12mo)
5
Awarded Contracts (12mo)
5
Contractors Awarded (12mo)
+605.1%
YoY Growth

Awarded Contractors

Companies that have received federal awards classified under NAICS 541830.

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NAICS 541830 FAQ

Frequently Asked Questions

NAICS code 541830 covers Media Buying Agencies. This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly. Cross-References. Establishments primarily engaged in--

Recently Posted in Media Buying Agencies

NAICS: 541830
New
SLED
Final Plan Development and PresentationThe City of Atlanta is seeking a subcontractor to develop the final master plan and create professional presentations for adoption by the City Council, with work focused on synthesizing existing findings into a comprehensive, publishable document suitable for official approval. The effort requires high-level design and communication expertise to translate technical data into clear, compelling visual and narrative formats that support decision-making at the highest municipal level. The contract is classified under NAICS code 541830, indicating it pertains to advertising, marketing, and related professional services, and is intended to support public governance through strategic planning and stakeholder engagement. The solicitation is open with a response deadline of July 30, 2026, and was posted on July 15, 2026. There is no specified set-aside status, and the performance location is not detailed beyond the jurisdiction of the City of Atlanta. All work must be completed in alignment with the city’s objectives for public transparency and governance, with deliverables intended for formal adoption by the City Council. Subcontractors are expected to have demonstrated capability in urban planning communication, presentation design, and municipal project documentation, ensuring the final products are both technically sound and accessible to elected officials and the general public.
City of Atlanta

POSTED

1 day ago

DEADLINE

in 14 days
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NAICS: 541830
New
Federal
Media Monitoring SubscriptionThe Department of Veterans Affairs Office of Inspector General is seeking a comprehensive media monitoring and outreach subscription solution to support its communications and public affairs functions. The required service must provide unlimited access to domestic media contacts and outlets with regular vendor-led updates to ensure accuracy, along with the ability to build and store an unlimited number of media lists for targeted email distribution. The solution must include robust online monitoring of traditional media—such as newspapers, magazines, trade journals, broadcast television, radio, and podcasts—with no restrictions on coverage volume or historical depth, allowing searches of up to two years. A fully functional dashboard is mandatory, enabling customizable analytics, saved searches, ad-hoc queries, and the application of an unlimited number of tags for precise tracking. The system must support real-time alerts based on industry trends and keywords, and allow users to export reports, charts, and briefings into multiple formats including PDF. Social listening capabilities must cover major platforms such as LinkedIn, Instagram, Twitter, Facebook, and YouTube without limits. Additionally, the vendor must enable the creation of customized newsletters for both internal and external stakeholders. The contract is a total small business set-aside under North American Industry Classification System code 541830, with quotes due by July 29, 2026, and solicitation beginning on August 2, 2026. The acquisition will follow Best Value for Government Acceptable evaluation standards and requires responses from at least three sources as per FAR guidelines. The solution must accommodate three authorized users with accompanying training sessions provided for their team. All services must be accessible and fully functional from the designated performance location in Washington, D.C. Primary point of contact is Rachel Johnson, with Gerald Liddell as the secondary contact, and all inquiries should be directed through the provided email addresses and phone numbers.
Office Of Inspector General Oig (36C10M)

POSTED

2 days ago

DEADLINE

in 13 days
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NAICS: 541830
New
SLED
Media Buying and Creative Support IDIQThe Port of Seattle is seeking a professional creative and media buying firm under an Indefinite Delivery/Indefinite Quantity (IDIQ) contract to deliver integrated marketing services, including creative development, sponsorship management, and paid media purchasing, all aligned with the Port’s budget, target audience, and strategic goals. The consultant will collaborate closely with Port marketing leaders to receive creative briefs and respond with comprehensive media plans and compelling ad creative, ensuring messages are on-brand and effective. The role includes negotiating favorable advertising rates, managing the full lifecycle of media buys—from insertion to execution—and delivering detailed post-campaign performance analytics. All creative and copy must be refined and approved by the Port prior to deployment, and final media budgets require signed approval from the Port Project Manager. The firm must also provide strategic advice on emerging marketing tactics and maintain strict quality control throughout creative delivery. The contract has a five-year ordering period, with an initial three-year term and an option for two additional years, and is capped at a maximum value of $2,000,000. Compensation is structured through fully burdened hourly rates for core team roles such as media buyer, strategist, designer, copywriter, analyst, and project manager, plus a fixed fee percentage of advertising spend and allowable Other Direct Costs. Invoices are due monthly and must be submitted with an agreement number, clearly itemizing retail sales tax, and are subject to Net 30 payment terms. The consultant must comply with all applicable federal, state, and local laws, including non-discrimination, anti-human trafficking, and environmental regulations, and must adhere to the Port’s Values and Standards as outlined in Attachment H. Subconsultants are permitted but require prior Port approval, along with their billing rates. Diversity goals are integral, requiring reporting on subconsultant participation by classifications including SBE, WBE, MWBE, CBE, VOB, and LGBTQBE, and submission of detailed inclusion plans. The consultant is bound by strict confidentiality, indemnity, and insurance obligations, and must maintain records open to audit. Proposals are due by August 4, 2026, and must be submitted via email as searchable PDFs under 10MB, with specific exhibits and creative samples submitted separately under strict formatting and naming requirements. Award will be based on best value, weighing technical competence and interview performance alongside cost.
External Relations

POSTED

6 days ago

DEADLINE

in 19 days
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NAICS: 541830
SLED
Content Localization & Curriculum Alignment ServicesThe contract seeks to customize Newsela’s educational content to fully align with Florida’s B.E.S.T. Standards while specifically adapting materials for the unique learning needs of students at the Florida School for the Deaf and the Blind. This includes modifying reading passages, instructional language, and multimedia elements to ensure accessibility and comprehension for deaf and blind learners, incorporating visual, tactile, and sign-language-friendly formats as required. The work involves close collaboration with educators and specialists at the school to ensure cultural and pedagogical relevance, as well as fidelity to state standards across all subjects and grade levels. The contract is classified as a subcontract under NAICS code 541830, which pertains to advertising, marketing, and related services, reflecting the nature of educational content localization. It was posted on July 8, 2026, with a response deadline of July 29, 2026, and is managed by the Florida School for the Deaf and the Blind, located in the state of Florida. There is no set-aside designation specified, and no point of contact or physical address details are provided in the data. All work is expected to be performed in connection with the school’s operations, and vendors must demonstrate expertise in accessibility adaptations for students with sensory impairments alongside proven experience in curriculum alignment with state standards.
Florida School for the Deaf and the Blind

POSTED

8 days ago

DEADLINE

in 13 days
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