INS - Media Buying and Campaign Development Services

Amendment 1, resulting in Round 2, is created to notify of updates to the ITB to add clarification to the hourly rate and to add information on reimburseable expenses. Amendment 1 is also issued to notify that, due to spacing, sections in the ITB are moved to new pages. In addition, the inquiry and closing dates are extended. The purpose of this Invitation to Bid is to secure a Contractor to provide media buying services for the Ohio Department of Insurance. The State is committed to making more State contracts and opportunities available to minority business enterprises (MBE) certified by the State of Ohio pursuant to Section 123.151 of the Ohio Revised Code and Rule 123:2-15-01 of the Ohio Administrative Code, as those provisions may be amended, renumbered, replaced or otherwise modified. This solicitation is being issued as a minority set aside contract in accordance with Section 125.081 of the Ohio Revised Code. All suppliers must be an Ohio certified MBE as of the solicitation due/opening date. Pursuant to OAC 123:2-14-02 (V), suppliers are required to be certified in the appropriate UNSPS Code for the products, supplies, or services specified in the solicitation. If a certification application has been submitted that needs to be expedited to meet the solicitation due/opening date, contact the Minority Business Development Division at the Department of Development. For more information regarding Ohio MBE certification requirements, including a list of Ohio certified MBE businesses, please visit Development’s Minority Business Development Division web site.Any supplier seeking to submit a response to this solicitation must provide a copy of its Ohio MBE certification with its response. The supplier must maintain a valid certification throughout the term of the Contract, including any renewals. Failure to maintain a valid certification will be considered a breach of the Contract.The UNSPS Commodity Code for this solicitation is 82101600, Broadcast Advertising.
OHIOBUYS TRAINING MATERIALS OhioBuys training materials can be located at this site https://procure.ohio.gov/bidders-and-suppliers/resources/bidder-and-supplier-training/04-ob-training To participate or submit an inquiry for this RFx, you need to be registered in the OhioBuys Supplier Portal. Suppliers are not required at this time to be registered in OAKS. If you have a need to seek technical support, clearly specify you need access to an active Ohio Buys solicitation. Technical Support 1-877-644-6771 If there is a need for technical support during your proposal submission in the last 48 hours prior to the submissions, contact 614-466-5090. This number is for OhioBuys solicitation technical questions only; there will not be any questions answered regarding the solicitation. Note: Chrome is the preferred browser for OhioBuys. Only have a single window open that is logged into OhioBuys, having multiple windows opened to a single user can create an error when trying to submit your proposal.
Broadcast advertising
Items I1_000001 | Required Item | Commission Rate | Commission percentage rate for media plan and buys | Estimated usage: 1.00000 | Unit: AMT I1_000002 | Required Item | Campaign Development Cost | Campaign development that includes artwork and creative materials. | Estimated usage: 1.00000 | Unit: HR
Inquiries Inquiry 97772 | To calculate the Commission percentage, could the Agency please clarify how the “net cost of the media buy” will be determined? | Answer: The net cost is after any discounts are deducted from the cost of the media buy. The Contractor will invoice the Agency using the actual cost of the media buy. Documentation of the rates paid must be provided with the Contractor’s invoice. | Answered: 9/15/2026 Inquiry 97777 | Is this a new requirement, or does a current or recent contractor provide these services?f so, could the Agency provide the Campaign Development rate and Commission percentage rate under the current or most recent contract? | Answer: The specifications were updated for this ITB. The current contract, OT901720, is viewable by the public on the OhioBuys website. The current Commission rate for OT901720 is viewable by the OhioBuys website. Any current Campaign Development rates or costs will not be provided. | Answered: 9/15/2026 Inquiry 97978 | For Campaign Development, should outside production costs, such as printing, photography, videography, or other vendor expenses, be included in the hourly rate, or may those costs be billed separately when approved by the Agency? | Answer: An amendment will be posted shortly. | Answered: 9/16/2026 Inquiry 97984 | Approximately how many campaigns does the Agency anticipate conducting annually, and what has been the typical media spend per campaign in recent years? | Answer: The Contractor may complete media buying for the Agency up to three times per year. The anticipated budget ranges between $100,000 and $500,000 per campaign. Full development of a campaign has not occurred, but the Agency is reserving the option for this Work in a Contract resulting from this solicitation. | Answered: 9/16/2026