Oregon Army National Guard Recruitment Marketing Program
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The Oregon Army National Guard Recruiting and Retention Battalion is seeking a contractor to develop and execute a comprehensive, data-driven marketing program under solicitation W912JV26PA015. The primary objective is to increase the visibility of the ORARNG and generate applicant leads, specifically targeting non-prior service individuals between the ages of 17 and 34. The scope of work includes marketing coordination and management services, digital visibility enhancement, and the delivery of analytic studies to optimize recruitment efforts. This contract is designated as a total small business set-aside under NAICS code 541830 and is managed by the Department of Defense. The period of performance consists of one base year with three additional option years, with services primarily performed remotely. Labor rates for the contract are governed by the Department of Labor Wage Determination for Marion and Polk counties in Oregon. Primary administrative contact for this effort is Terrance Cage.
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