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Oregon Army National Guard Recruitment Marketing Program

Awarded
W912JV26PA015Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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The Oregon Army National Guard Recruiting and Retention Battalion is seeking a contractor to develop and execute a comprehensive, data-driven marketing program under solicitation W912JV26PA015. The primary objective is to increase the visibility of the ORARNG and generate applicant leads, specifically targeting non-prior service individuals between the ages of 17 and 34. The scope of work includes marketing coordination and management services, digital visibility enhancement, and the delivery of analytic studies to optimize recruitment efforts. This contract is designated as a total small business set-aside under NAICS code 541830 and is managed by the Department of Defense. The period of performance consists of one base year with three additional option years, with services primarily performed remotely. Labor rates for the contract are governed by the Department of Labor Wage Determination for Marion and Polk counties in Oregon. Primary administrative contact for this effort is Terrance Cage.

General Info

ORARNG seeks a small business contractor for data-driven marketing to increase applicant leads.

Contract Value

$460,500

NAICS

541830 - Media Buying Agencies

Place of Performance

OR

Set-Aside

SBA

Award Issued Date

Documents

3

ORNG Marketing Program Services Performance Work Statement

PDF, High priority: read this firstsow
High

Wage Determination No. 2015-5573 (Revision 28) - Oregon

PDF, High priority: read this firstwage-determination
High

Contract+W912JV26PA015+-+Signed.pdf

PDF

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Organization & Contact Information

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AgencyDepartment Of Defense → W7NW Uspfo Activity Or Arng
Contacts2 people available
OfficeKEIZER, OR, 97303-0000, USA
Office AddressKEIZER, OR, 97303-0000, USA

Full Description

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Oregon Army National Guard Recruiting and Retention Battalion (RRB) mission is to promote the ORARNG to gain the interest and attention of prospective recruits. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The ORARNG requires the services of a contractor to develop and execute a comprehensive, data driven marketing program. Details can be found in attached Performance Work Statement.*Please see attached Request for Information and Answers Document*

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