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NAICS Code· 541890

NAICS 541890: Other Services Related to Advertising

This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services). Illustrative Examples: Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail) Sign lettering and painting services Display lettering services Store window dressing or trimming services Mannequin decorating services Welcoming services (i.e., advertising services) Merchandise demonstration services Cross-References. Establishments primarily engaged in--Show more

NAICS 541890 – Other Services Related to Advertising encompasses specialized advertising support services that fall outside traditional media buying or creative agency work, including digital campaign analytics, audience targeting solutions, multichannel messaging optimization, public affairs communications, and branded content development tailored for government audiences. These services enable federal agencies to effectively communicate policy initiatives, public health campaigns, recruitment efforts, and community engagement programs through data-driven, compliant, and culturally resonant messaging strategies.

11
Active Contracts
$22.9M
Total Obligations (12mo)
103
Awarded Contracts (12mo)
48
Contractors Awarded (12mo)
1
Median Bidders per Award
-2.5%
YoY Growth

Awarded Contractors

Companies that have received federal awards classified under NAICS 541890.

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NAICS 541890 FAQ

Frequently Asked Questions

NAICS code 541890 covers Other Services Related to Advertising. This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services). Illustrative Examples: Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail) Sign lettering and painting services Display lettering services Store window dressing or trimming services Mannequin decorating services Welcoming services (i.e., advertising services) Merchandise demonstration services Cross-References. Establishments primarily engaged in--

Recently Posted in Other Services Related to Advertising

NAICS: 541890
New
Federal
Social Media Analytics & Reporting
US Embassy San Salvador

POSTED

2 days ago

DEADLINE

in 12 days
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NAICS: 541890
Closed
Federal
Spectrum Reach Advertising - Intent to Sole Source
Solicitation # W50SLF-26-Q-1CH3
The Hawaii Army National Guard intends to award a sole source firm-fixed price contract to Charter Communications Holdings, LLC, specifically through Spectrum Reach Advertising. Under solicitation number W50SLF-26-Q-1CH3, the contract will provide twelve months of digital advertising for all televised high school sports events in Hawaii. This procurement is being conducted under FAR 13.106-1(b)(1) because Spectrum Reach is identified as the only media company with exclusive broadcasting rights for these events. The procurement falls under NAICS code 541890 with a size standard of 19.0 million dollars. While this notice is not a request for competitive quotes, interested parties were invited to submit their capabilities to the primary point of contact, Warren Sabugo, by 5 PM EST on August 28, 2026. The performance of the contract is centered in Hawaii, specifically at JBPHH, and the final determination regarding competition remains at the sole discretion of the government.
W7M4 Uspfo Activity Hiang 154

POSTED

2 days ago

CLOSED

about 11 hours ago
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NAICS: 541890
New
SBIR / STTR
Proposal Development & Technical WritingThis subcontract opportunity with the U.S. Navy under the Department of Defense focuses on proposal development and technical writing. The primary objective is to create and refine technical and cost volumes for SBIR Phase I and Phase II proposals, which includes drafting abstracts, establishing work plans, managing personnel allocations, and ensuring DSIP compliance. The project is designated as a total small business set-aside under the SBIR/STTR mandate for companies with fewer than 500 employees, falling under NAICS code 541890. Interested parties must submit their responses by September 9, 2026, at 4:00 PM.
U.S. Navy

POSTED

3 days ago

DEADLINE

in 11 days
View Details
NAICS: 541890
Federal
Intent to Sole Source - Learfield Comm - College Sports Events Advertising
Solicitation # RR0001
The Idaho Air National Guard intends to issue a firm-fixed-price order to Learfield Communications, LLC, around September 10, 2026, to conduct targeted recruiting advertising for collegiate-aged demographics aged 18 to 30 within Idaho. The government seeks to leverage official athletic branding, trademarks, and logos from Idaho colleges and universities, such as BSU and ISU, to establish trust and engagement. Learfield is identified as the sole source for this requirement because they hold exclusive multimedia rights and manage all physical signage, digital boards, and closed-network mobile and web applications for these institutions. While this is a notice of intent to sole source, the government will consider capability statements or proposals from other responsible sources submitted by September 2, 2026, to determine if a competitive procurement or small business set-aside is necessary. Interested parties must provide company identification, socioeconomic status, and a CAGE code or DUNS number in a response limited to 10 pages. It is noted that funds are not currently available, and no award will be made until funding is secured.
W7M5 Uspfo Activity Idang 124

POSTED

11 days ago

DEADLINE

in 4 days
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NAICS: 541890
SLED
Brand Ambassador & Messaging Alignment ServicesWorkforce Solutions Borderplex is seeking a subcontractor for Brand Ambassador and Messaging Alignment Services to maintain a consistent tone, messaging, and service delivery across all of its locations. The primary objective of the role is to identify operational gaps and recommend strategic improvements to ensure brand uniformity. This opportunity is listed under NAICS code 541890 and was posted on August 17, 2026. Interested parties must submit their responses by the deadline of September 8, 2026. Further details and submission instructions are available through the Texas SmartBuy portal.
WORKFORCE SOLUTIONS BORDERPLEX

POSTED

12 days ago

DEADLINE

in 11 days
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NAICS: 541890
Federal
161 Tucson Billboard Advertisements
Solicitation # W50S6R-26-Q-A006
The 161st Air Refueling Wing is seeking to award a noncompetitive, Firm-Fixed-Price purchase order for a 12-week billboard advertising campaign in the Tucson and Sierra Vista, Arizona areas. The estimated contract value is 40,000 dollars, funded through O&M, NGREA. The scope of work includes the installation and maintenance of 11 billboards, consisting of five premier panels, four bulletins, and two posters. Under the authority of FAR 12.102 and 10 USC 3204, the government intends to negotiate solely with Clear Channel Outdoor, identified as the only responsible source capable of meeting the requirements due to their SAM registration and available physical assets in the region. The procurement is categorized under NAICS code 541890 and PSC 9905. The contractor must adhere to various federal standards, including OSHA regulations for safety and DoDD 5400.07 for the handling of For Official Use Only material. While the government intends to sole source the award, all responsible sources may submit a capability statement, proposal, or quotation via email to terry.ahseln.1@us.af.mil by August 29, 2026, at 1400 EST. Submissions must include the company name, address, CAGE code or UEI number, and a detailed description of capabilities to perform the requirements outlined in the Statement of Objective.
W7MV Uspfo Activity Azang 161

POSTED

15 days ago

DEADLINE

in about 18 hours
View Details
NAICS: 541890
Closed
Federal
189AW Promotional Items
Solicitation # W50S6P26QA100
The Arkansas Air National Guard is seeking quotations for promotional and event support items under solicitation W50S6P26QA100. This is a combined synopsis and solicitation for commercial items, with the award being based on the Lowest Price Technically Acceptable evaluation procedure. The opportunity is designated as a total set-aside for small business concerns. All quotes must be submitted via email to MSgt Hope Townes by August 19, 2026, at 11:00am CST. Delivery of the items is required at the 189th Airlift Wing located at Little Rock Air Force Base, Arkansas. Amendment 0001 has been issued specifically to incorporate official industry questions and answers into the solicitation requirements.
W7MW Uspfo Activity Arang 189

POSTED

15 days ago

CLOSED

10 days ago
View Details
NAICS: 541890
SLED
Public Engagement & Stakeholder OutreachThe City of Santee in California is seeking a subcontractor for a Public Engagement and Stakeholder Outreach project. The selected provider will be responsible for designing and executing public outreach strategies, facilitating community meetings, and managing all stakeholder communications throughout the planning and review process. This subcontract falls under NAICS code 541890 and is centered in Santee, California, within the 92071 zip code. The opportunity was posted on August 14, 2026, and is linked to the CEQAnet project system for further administrative details.
City of Santee

POSTED

15 days ago

DEADLINE

N/A
View Details
NAICS: 541890
Closed
Federal
Multimedia Advertising
Solicitation # W91ZRS26QA006
The contract titled Multimedia Advertising, identified by solicitation number W91ZRS26QA006, is a combined solicitation and Performance Requirements Summary issued by the Department of Defense through the U7MZ Uspfo Activity Ct Arng office located in Hartford, Connecticut. It is exclusively set aside for SBA Certified Women-Owned Small Businesses under the WOSB Program, meaning only eligible businesses certified under this program may submit proposals. The NAICS code 541890 categorizes this effort under Other Advertising Services, indicating the scope involves creative, strategic, and multimedia-based advertising solutions. The posting date is July 28, 2026, with a firm response deadline of August 17, 2026, at 5:00 PM Eastern Time. The primary point of contact for inquiries is Leslie Fedler, reachable via email at leslie.a.fedler.civ@army.mil. Performance is expected to take place in Connecticut, though no specific city or zip code is provided. All proposals must be submitted through the designated SAM.gov portal linked in the contract data.
W7MZ Uspfo Activity Ct Arng

POSTED

16 days ago

CLOSED

12 days ago
View Details
NAICS: 541890
Closed
Federal
Campaign Management & Lead Nurturing
W7M7 Uspfo Activity In Arng

POSTED

18 days ago

CLOSED

8 days ago
View Details
NAICS: 541890
Closed
Federal
Technical Documentation & Brochure DevelopmentThis subcontract with DLA Aviation under the Department of Defense focuses on the creation of technical documentation and supplier brochures. The primary objective is to support the qualification process under the DLA SAR framework by ensuring all materials demonstrate strict alignment with military specifications and operational requirements. The project is categorized under NAICS code 541890 and will be performed in Richmond, Virginia. Interested parties must note the response deadline of August 17, 2026, following the posting date of August 11, 2026.
DLA Aviation

POSTED

18 days ago

CLOSED

12 days ago
View Details
NAICS: 541890
Grant
Proposal Development and Technical Writing ServicesThe contract seeks to provide proposal development and technical writing services to support prime contractors or subcontractors in preparing compliant, high-quality responses to Defense Advanced Research Projects Agency (DARPA) Broad Agency Announcements. The scope includes crafting technical, management, and cost volumes that meet DARPA’s stringent requirements, ensuring submissions are technically robust, logically structured, and competitively positioned. Services will encompass research, writing, editing, formatting, and review to align with federal solicitation standards and evaluation criteria. The opportunity is designated as a subcontract under NAICS code 541890, with a response deadline of September 25, 2026, and was posted on August 6, 2026. There is no set-aside type specified, and performance is not restricted to a specific geographic location. The work is directly tied to DARPA’s mission of advancing high-risk, high-reward defense technologies, requiring deep familiarity with federal R&D procurement processes and the ability to translate complex technical concepts into clear, persuasive proposal content. Contractors must be capable of operating within tight timelines and adapting to evolving solicitation requirements across multiple DARPA programs.
Defense Advanced Research Projects Agency (darpa)

POSTED

23 days ago

DEADLINE

in 27 days
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