Deanna Pierce

Deanna Pierce serves as a Rapid Acquisition Manager, specializing in the swift procurement of mission-critical information technology and digital content solutions. In this role, she enables agile acquisition pathways to meet urgent operational needs, bypassing traditional procurement timelines through streamlined processes such as FAR Part 13 simplified acquisitions and Other Transaction Authorities where applicable. Her work is central to ensuring timely delivery of software, data services, and digital media solutions that support dynamic agency missions, often under tight deadlines and evolving requirements. She operates with a high degree of autonomy to execute rapid contracting actions that align with federal acquisition regulations while maintaining rigorous compliance and accountability standards. Deanna cultivates collaborative relationships with a broad spectrum of vendors, primarily engaging established IT service providers and digital content developers with proven capabilities in rapid deployment and scalable solutions. While no single contractor dominates her portfolio, she consistently works with firms that demonstrate agility, technical proficiency in content management systems, and experience in government-contracted digital environments. Her procurement approach emphasizes performance-based outcomes over rigid specifications, fostering partnerships with vendors who can adapt quickly to changing mission needs and deliver iterative solutions. Deanna’s contracting patterns show a strong preference for open, non-set-aside competitions, with 100% of her awards issued under unrestricted solicitation. This reflects a strategic focus on maximizing competition and access to the broadest possible pool of qualified vendors, rather than socioeconomic set-asides. While she does not prioritize 8(a), HUBZone, or SDVOSB programs, her approach ensures fair and transparent competition, consistent with the agency’s need for speed and technical excellence. Her primary procurement focus is NAICS 511210—Software Publishers—which encompasses custom software development, digital content creation, and licensed software solutions. She regularly acquires web-based platforms, data analytics tools, content management systems, and multimedia delivery services, demonstrating deep expertise in the digital information lifecycle and the technical demands of modern federal IT environments.