Elfrieda Morenas

Elfrieda Morenas serves as a key procurement lead within the W7N1 USPFO Activity TN ARNG, supporting the Department of the Army’s mission to sustain operational readiness at Tennessee Army National Guard installations. She manages the acquisition of critical facility and quality-of-life services, with a primary focus on advertising and public affairs support to enhance recruitment, community engagement, and internal communications. Her responsibilities include planning, soliciting, awarding, and administering contracts that ensure effective dissemination of institutional messaging and public outreach initiatives, directly contributing to the garrison’s mission of maintaining morale and readiness through strategic communications. Her primary contractor relationship is with OPEX SOLUTIONS INC, a trusted vendor providing comprehensive advertising and marketing services tailored to military audiences. Morenas consistently engages this partner to deliver campaign development, media planning, and digital outreach solutions that align with Army branding and compliance standards. Her procurement approach reflects a stable, repeat-business model with this vendor, indicating a high degree of trust and proven performance in meeting mission-critical communication needs under tight operational timelines. Morenas maintains a balanced set-aside strategy, with equal portions of acquisitions designated for total small business set-asides under FAR 19.5 and open competition. This reflects a deliberate commitment to fostering small business participation while ensuring competitive rigor and mission efficacy. She actively leverages the small business ecosystem to promote innovation and local economic impact, without prioritizing specific socioeconomic categories such as 8(a), HUBZone, or SDVOSB. Her procurement focus is exclusively centered on NAICS 541810, Advertising Agencies, indicating deep specialization in creative services, media buying, branding, and public relations. She procures end-to-end advertising campaigns, including print, digital, social media, and multimedia content development, demonstrating expertise in the technical and regulatory nuances of government-compliant communications contracting.