Heidi Roche

Heidi Roche serves as an Economic Development Technician within the City Manager’s Office of Victorville, California, where she plays a pivotal role in advancing municipal infrastructure initiatives through strategic procurement and project coordination. Her responsibilities include managing the acquisition of commercial and institutional building construction services aligned with the city’s goals for urban livability, ADA compliance, and long-term resilience. She works closely with engineering, planning, and public works teams to translate community needs into solicitation requirements, ensuring that all procurements adhere to state and federal procurement regulations. Roche primarily handles construction-related contracts, focusing on design-build and competitive sealed bidding processes for public facilities and infrastructure upgrades. While no specific contractor relationships are currently documented, Roche routinely engages with general contractors, specialty subcontractors, and design professionals experienced in public-sector construction. Her procurement approach emphasizes transparency, competitive bidding, and contractor qualifications, fostering partnerships with firms that demonstrate proven experience in municipal projects, adherence to safety and accessibility standards, and capacity for timely delivery. She maintains a vendor engagement model centered on pre-qualification, performance history review, and post-award oversight to ensure accountability. Roche’s procurement activity is entirely non-set-aside, with 100% of her acquisitions open to all eligible bidders without socioeconomic preferences. This reflects a deliberate strategy to maximize competition and value while maintaining compliance with state procurement mandates. Though small business participation is not formally incentivized through set-asides, her process encourages participation through clear solicitation language, accessible bid documentation, and outreach to local construction firms. Her primary procurement focus is NAICS 236220 — Commercial and Institutional Building Construction — encompassing new construction, renovations, and accessibility retrofits for city-owned facilities. She specializes in procuring services related to structural improvements, ADA-compliant modifications, energy-efficient building systems, and site development, demonstrating deep technical familiarity with building codes, public works specifications, and construction lifecycle management.