Kevin Gilbert

Kevin Gilbert serves as a procurement specialist within the NHTSA Office of Acquisition, supporting the agency’s mission to enhance roadway safety through evidence-based regulatory initiatives. He manages the acquisition of advertising and communications services critical to public safety campaigns, behavioral research outreach, and technology awareness initiatives. His portfolio centers on strategic communications contracts designed to influence driver behavior, promote vehicle safety technologies, and disseminate data-driven safety messaging to the public. Gilbert ensures all procurements align with federal acquisition regulations and NHTSA’s performance-driven objectives, emphasizing measurable outcomes in public education and safety compliance. His primary contractor relationships include AMD International Technologies LLC, Aerospace & Commercial Technologies, LLC, and the National Association of ESEA State Program Administrators, all of which deliver specialized advertising, public engagement, and behavioral communication services. Gilbert consistently partners with vendors capable of designing and executing multi-channel campaigns that reach diverse demographics, leveraging behavioral science and data analytics to maximize impact. His working relationships reflect a preference for firms with proven expertise in government-facing public affairs, media planning, and targeted outreach programs. Gilbert maintains a 100% small business set-aside preference under FAR 19.5, reflecting a strong institutional commitment to socioeconomic inclusion in NHTSA’s acquisition strategy. All advertised opportunities are reserved exclusively for small businesses, ensuring equitable access to federal contracting opportunities for qualified vendors regardless of size. This pattern underscores a deliberate effort to cultivate a robust pipeline of small business capability in the public safety communications sector. His procurement focus is entirely concentrated on NAICS 541810 (Advertising Agencies), reflecting deep expertise in strategic communications, media buying, campaign development, and public information services. He procures services related to digital advertising, public service announcements, multilingual outreach, and behavioral intervention campaigns—domains requiring specialized knowledge in marketing analytics, audience segmentation, and regulatory compliance messaging.