Marsha Coleman

Marsha L. Coleman is a procurement professional with a focused expertise in information services and digital content acquisition, operating within a procurement environment that prioritizes non-set-aside contracting. She manages the full lifecycle of acquisitions for technology-enabled services, ensuring alignment with federal requirements and operational needs. Her role centers on executing competitive solicitations, evaluating vendor proposals, and awarding contracts for mission-critical digital solutions, with an emphasis on efficiency, compliance, and value-driven outcomes. Coleman’s work directly supports the agency’s broader mission to modernize information systems and enhance digital service delivery through strategic sourcing. Her contractor relationships are characterized by engagement with a broad base of commercial vendors, primarily in the information services and software development sectors. While no single contractor dominates her portfolio, she consistently works with firms offering content management, data infrastructure, and custom software solutions. Her procurement approach favors open competition and performance-based contracting, fostering partnerships with vendors capable of delivering scalable, secure, and interoperable digital services under firm-fixed-price and time-and-materials arrangements. Coleman’s contracting patterns reflect a strong preference for non-set-aside procurements, with 100% of her awards issued under full and open competition. This indicates a strategic emphasis on market-wide access and technical capability over socioeconomic set-asides, though she remains compliant with all federal small business regulations. Her approach prioritizes merit-based selection, ensuring that the most qualified firms—regardless of size or certification—are considered for complex, high-demand technical services. Her primary procurement focus lies in NAICS 519130, encompassing web search portals and digital content aggregation, with additional activity in other computer-related services (541519) and data processing infrastructure (518210). She routinely acquires cloud-enabled platforms, content delivery systems, and specialized software tools supporting information management, digital archiving, and user-facing web services, demonstrating deep technical familiarity with modern IT service delivery models.