Munira Mwalimu

Munira Mwalimu serves as a key procurement professional within the National Assessment Governing Board, supporting the agency’s mission to ensure the scientific integrity and national relevance of the National Assessment of Educational Progress (NAEP). In this capacity, she manages acquisitions focused on strategic consulting services that inform assessment design, data analysis frameworks, and public communication strategies. Her work directly enables the Board’s expert panels and policy advisory functions by securing high-quality, evidence-based technical support. Mwalimu primarily handles sole-source and competitive procurements under the marketing consulting services domain, ensuring alignment with federal standards for objectivity, transparency, and methodological rigor in educational measurement. Her primary contractor relationships are with NEWLAND USA CORPORATION and HCC HOTEL OWNER L.P., indicating a focus on specialized consulting and operational support services. These partnerships reflect a preference for established firms with demonstrated expertise in educational policy communication, stakeholder engagement, and data-driven marketing strategies. While the nature of these relationships suggests a reliance on proven vendors with niche capabilities, there is no indication of recurring competitive bidding activity, pointing to a targeted, requirements-driven acquisition approach. Mwalimu’s procurement activity shows no use of socioeconomic set-asides, with 100% of awards issued under full and open competition. This reflects a deliberate strategy to prioritize technical expertise and institutional capacity over socioeconomic preferences, consistent with the Board’s need for highly specialized, non-commoditized services that require deep domain knowledge in educational assessment. Her procurement focus is exclusively under NAICS 541613 (Marketing Consulting Services), indicating a specialized domain expertise in designing and executing communication campaigns, stakeholder outreach programs, and public dissemination strategies for complex educational data. She procures services that translate technical assessment findings into accessible narratives for policymakers, educators, and the public, ensuring NAEP’s findings maintain national credibility and impact.