Roger Hatley

Roger Hatley serves as a procurement lead for Tracen PETALUMA (70Z049), a U.S. Coast Guard training and operational facility under the Department of Homeland Security. In this role, he manages the acquisition of mission-critical infrastructure services essential to maintaining safe, compliant, and fully operational training environments. His responsibilities encompass the full lifecycle of contracting for facility maintenance, specialized building finishes, and utility system upgrades, ensuring alignment with Coast Guard readiness standards. He routinely handles firm-fixed-price and service-based acquisitions under the Federal Acquisition Regulation, prioritizing technical compliance and lifecycle sustainability in all procurements. Mr. Hatley cultivates partnerships with a diverse pool of small business contractors, particularly those certified under socioeconomic programs, reflecting a strong institutional preference for small business participation. While no single contractor dominates his portfolio, his contracting patterns consistently engage specialized trades including elevator manufacturers, painting and wall covering contractors, and locksmiths, fostering long-term vendor relationships grounded in quality, reliability, and regulatory adherence. His approach emphasizes competitive bidding with robust evaluation criteria to ensure technical excellence and performance accountability. His procurement strategy is heavily skewed toward small business set-asides, with approximately two-thirds of his acquisitions designated as Total Small Business Set-Asides under FAR 19.5. This reflects a deliberate commitment to expanding economic opportunity among qualified small businesses, including those certified as 8(a), HUBZone, or SDVOSB, though no specific program dominates his awards. His consistent use of set-asides underscores a strategic alignment with federal socioeconomic goals and a proactive effort to build a resilient, diversified vendor base. Mr. Hatley’s primary procurement focus lies within five key NAICS categories: Other Building Equipment Contractors, Painting and Wall Covering Contractors, Other Building Finishing Contractors, Elevator and Moving Stairway Manufacturing, and Locksmiths. These reflect his domain expertise in facility sustainment and safety-critical systems, particularly in high-traffic, high-safety environments such as Coast Guard training centers. His acquisitions prioritize durable, code-compliant solutions that support continuous operational readiness and regulatory compliance.