Shelia Couch

Shelia Couch supports the procurement mission of W4GG Hq US Army Tacom by managing acquisition activities critical to the lifecycle sustainment and modernization of ground combat and support vehicle systems. She handles complex contracts for specialized engineering services, plastics-based components, and mission-critical pumping equipment essential to armored vehicle readiness. Her work directly enables the Army’s strategic priorities in vehicle survivability, mobility, and power efficiency, ensuring that technical solutions align with operational requirements across the tactical wheeled and armored platforms portfolio. She operates within the Department of Defense’s integrated acquisition framework, coordinating with engineering and logistics teams to deliver mission-ready systems. Couch maintains consistent relationships with key contractors including Schutt Industries of Clintonville, Wis., Inc., ONTIC ENGINEERING & MANUFACTURING, INC, A&M AEROSTRUCTURES, INC., and BOWHEAD AVIONICS MANUFACTURING, LLC. These partnerships reflect a focus on niche manufacturers capable of delivering high-integrity, defense-specification components and integrated subsystems. Her contracting patterns emphasize long-term vendor collaboration with firms possessing specialized technical capabilities in defense-grade materials, precision fluid systems, and avionics integration, often requiring stringent compliance with MIL-STD and ITAR regulations. Her procurement strategy prioritizes open competition, with 80% of awards issued without set-aside restrictions, while maintaining a deliberate 20% allocation to Total Small Business Set-Asides under FAR 19.5. This balanced approach ensures access to innovative small business capabilities while preserving flexibility for mission-critical requirements that demand specialized, non-traditional defense suppliers. Couch’s primary procurement focus lies in NAICS 326199 (plastics product manufacturing) and 333914 (pumping equipment), with additional emphasis on NAICS 541990 for professional engineering services. She routinely procures composite armor components, fluid delivery systems, and technical support for vehicle modernization programs, demonstrating deep expertise in the intersection of materials science, mechanical systems, and defense logistics.