Sherry Freeman

Sherry Freeman serves as Director of Small Business Programs at Washington Headquarters Services, where she leads strategic initiatives to integrate small business participation into the agency’s mission-critical procurement portfolio. In this role, she ensures compliance with federal socioeconomic requirements while aligning contracting practices with the Department of Defense’s broader goals of operational efficiency and institutional modernization. Freeman oversees the planning and execution of acquisitions spanning administrative support, technical services, and infrastructure enablement, with a focus on streamlining procurement pathways for qualified vendors to support WHS’s enterprise-wide service delivery. Freeman maintains consistent working relationships with a core group of contractors including CLARITY INNOVATIONS LLC, CYNERGY PROFESSIONAL SYSTEMS LLC, SIGNATURE RENOVATIONS LLC, AMD INTERNATIONAL TECHNOLOGIES LLC, and GUIDEHOUSE INC. These partnerships reflect a preference for established service providers with proven capabilities in management consulting, security operations, and IT-enabled administrative support. Her contracting approach emphasizes performance-based outcomes, long-term vendor reliability, and scalable service delivery models that align with DoD’s enterprise service standards. Notably, Freeman’s portfolio reflects a 100% non-set-aside contracting pattern, indicating a deliberate focus on full and open competition across all socioeconomic categories. While she does not prioritize 8(a), HUBZone, or SDVOSB set-asides, her leadership ensures that small businesses are actively encouraged to compete on equal footing through transparent solicitation practices and robust market research, reinforcing the agency’s commitment to fair access without artificial restrictions. Her primary procurement focus lies in NAICS 541519 (Other Computer Related Services), 561612 (Security Guards and Patrol Services), 812910 (Pet Care Services), 541611 (Administrative Management Consulting), and 424210 (Drugs and Druggists’ Sundries Merchant Wholesalers). This diverse mix underscores her oversight of both high-tech IT support and essential operational services, demonstrating expertise in managing complex, multi-domain acquisition portfolios that serve the unique administrative needs of the Department of Defense.