Shiran Zerach

Shiran Zerach serves as a key procurement lead within the W4MM USA Joint Munitions Command, supporting the Department of Defense’s mission to ensure operational readiness through the lifecycle management of conventional ammunition and explosives. Responsible for managing acquisition strategies aligned with Army modernization priorities, Zerach oversees contracts that enable the production, storage, distribution, and demilitarization of munitions systems. Their work directly supports combat-effective supply chains for land, air, and naval forces, with a focus on securing specialized services that enhance logistical efficiency, safety compliance, and supply chain resilience. Zerach routinely handles non-manufacturing acquisitions centered on technical advisory, program management, and operational support services critical to sustaining munitions readiness. While specific contractor names are not publicly disclosed, Zerach maintains a procurement environment structured around deep collaboration with small business vendors, particularly those certified under socioeconomic programs. The agency’s consistent use of full small business set-asides under FAR 19.5 reflects a deliberate strategy to cultivate a robust, diverse supplier base capable of delivering mission-critical expertise. This pattern underscores a strong commitment to fostering innovation and capacity within the small business community, with partnerships frequently formed through 8(a), HUBZone, and SDVOSB-certified firms specializing in defense-related consulting. Zerach’s procurement activity is exclusively focused on NAICS 541613 — Marketing Consulting Services — a classification that, in this context, encompasses strategic planning, operational analysis, and program advisory services tailored to munitions lifecycle management. Rather than traditional marketing, this reflects the use of consulting services to optimize demand forecasting, logistics coordination, safety protocols, and regulatory compliance across the ammunition enterprise. Their technical domain expertise lies in aligning advisory services with complex defense supply chain requirements, ensuring that contractor support directly enhances the command’s ability to deliver safe, timely, and sustainable munitions capabilities to the warfighter.