Veronica L. Price

Veronica L. Price serves as a key procurement lead within the 693JJ3 Acquisition and Grants Management unit of the Federal Highway Administration, where she oversees the acquisition of professional, scientific, and technical services critical to advancing the nation’s transportation infrastructure. Her responsibilities include managing the full lifecycle of contracts for engineering studies, transportation research, and operational consulting that inform highway design, safety improvements, and resilience planning. She ensures acquisitions align with federal regulations and agency priorities, emphasizing data-driven solutions and technical innovation to support the Department of Transportation’s mission of modernizing the highway system. Price maintains longstanding relationships with high-capacity contractors including K & M Transportation Services LLC and the University of California, Los Angeles, partnering with both private-sector engineering firms and leading academic institutions. These collaborations are characterized by sustained engagement on complex, multi-year projects requiring specialized expertise in transportation systems analysis, traffic modeling, and infrastructure performance evaluation. Her contracting approach prioritizes technical rigor, performance-based outcomes, and long-term contractor reliability over transactional procurement. Her procurement portfolio reflects a strict focus on open competition, with 100% of awards issued under non-set-aside conditions. She does not utilize socioeconomic set-asides such as 8(a), HUBZone, or SDVOSB programs, instead emphasizing merit-based selection grounded in technical capability and past performance. This approach underscores a commitment to acquiring the highest-quality services regardless of vendor size or certification status. The primary NAICS category under her purview is 541990, encompassing all other professional, scientific, and technical services. She consistently procures advanced analytical services, transportation modeling tools, safety assessment studies, and research-driven consulting that directly support federal highway policy and infrastructure investment decisions. Her domain expertise lies at the intersection of civil engineering, data analytics, and transportation systems management.